UX and Design Thinking for Startups
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The document presents insights on UX and design thinking tailored for startups, emphasizing the importance of exploration, ideation, prototyping, and experimentation in the design process. It includes principles for enhancing user experience and encourages creativity through numerous idea generation. The author, Rafael Daron, shares his qualifications and provides a case study example about a project named Conecta.
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UX and Design Thinking for Startups
- 1. UX & Design Thinking for Startups Understanding & Designing Business Rafael Daron UX & Service Designer @rafaeldaron rafaeldaron@gmail.com
- 2. - Master in Service Design, Politecnico di Milano, IT - Specialist in Interaction Design, Faber Ludens, BR - Bachelor in Information System, UNISEP, BR - UX & Service Designer at Beta-i, Lisbon, PT - UX & Service Designer at MediaEngine, Milan, IT - Interaction Designer at C.E.S.A.R., Sorocaba, BR - User Experience at CISS, Dois Vizinhos, BR - Teacher at UNISEP, Dois Vizinhos, BR About me
- 3. What is wrong here?
- 4. What is wrong here?
- 5. And here? What is wrong?
- 6. And how about that?
- 7. They insist!
- 8. Please, don’t do that at home!
- 12. Essential Attractive Practical Innovator Flexible People Focus Smart 7 UX Principles To the best experience
- 42. 1 Exploration
- 44. 2 Ideation
- 46. “If you want to have good ideas you must have many ideas” Linus Pauling
- 47. Don’t be shy! Have crazy and absurd ideas.
- 48. 3 Prototype
- 49. MVP / MVS
- 50. Case: Conecta
- 51. Case: Conecta
- 52. Case: Conecta
- 53. Case: Conecta
- 58. Give to real customers.
- 59. They liked to use? They will buy? Ask feedback.
- 62. “Fail Often to Succeed Sooner” IDEO
- 63. THANK YOU! Rafael Daron UX & Service Designer @rafaeldaron rafaeldaron@gmail.com