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How can activists and NGOs benefit from new media?  By Evgeny Morozov presented at “New Media Essentials” summer school organized by Transitions Online  Prague, July 12/2007
How can activists benefit from new media? Part 1 1. Improve access/quality of information 2. Attract public attention to a particular problem 3. Facilitate gathering and/or analyzing data with the help of volunteers (crowdsourcing)‏ 4. Establish direct contact with politicians/constituencies
How can activists benefit from new media? Part 2 5. Improve outreach/attract new members 6. Mobilize the movement and help with logistics 7. Create new and creative ways for fund-raising and collective action 8. Publish and exchange info with other NGOs and activists
1. Improve access/quality of information Examples:  OpenCongress CongressPedia Интерактивная система народного контроля TheyWorkForYou.com Witness/GV Witness ChicagoCrime Real Costs
 
 
 
 
 
 
 
 
 
 
 
 
2. Attract public attention to a particular problem Examples:  Wikileaks OpenSecrets Maplight.org Congressional Family Business Earmarks/Sunlight Unfluence
 
 
 
 
 
 
 
 
 
3. Facilitate gathering and/or analyzing data with the help of volunteers (crowdsourcing)‏ Examples:  PorkBusters.org/earmarks TPM Muckraker/attorneys What’s Mich McConnel hiding? dKospedia Offthebus.net Congressional web-site oversight Eyes on Darfur
 
 
 
 
 
 
 
 
 
 
 
4. Establish direct contact with politicians/constituencies Examples:  E-petitions/UK government HearFromYourMp.com Politicopia PrezVid/Choose08 on YouTube TechPresident
 
 
 
 
 
 
 
 
 
PREZVID
 
 
5. Improve outreach/attract new members Examples:  Treehugger.com WorldChanging Eyes on Darfur Barack Obama’s web-site
 
 
 
 
6. Mobilize the movement and help with logistics Примеры:  Meetup Upcoming Eventful MySpace campaigns
 
 
 
 
 
 
 
 
 
 
 
 
 
7. Create new and creative ways for fund-raising and collective action Examples:  PledgeBank Fixmystreet Kivo Dotherightthing Freepledge Webgazeta.org
 
 
 
 
 
SOME PM/WIKI TOOLS
8. Publish and exchange info with other NGOs and activists Examples:  Swivel Gapminder Connotea That academic youtube?
 
 
 
 
 
 
Страны, где доступ к YouTube запрещен или ограничен
disclaimer: I've done my best to attribute slides, graphs and screenshots used in this presentation. Nobody is perfect, and some of them may have slipped in unclaimed – apologies to the original right holders. Let's hope that my frivolous use of your graphs or tables falls under fair use ;-)

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Activism and New Media: Introduction

  • 1. How can activists and NGOs benefit from new media? By Evgeny Morozov presented at “New Media Essentials” summer school organized by Transitions Online Prague, July 12/2007
  • 2. How can activists benefit from new media? Part 1 1. Improve access/quality of information 2. Attract public attention to a particular problem 3. Facilitate gathering and/or analyzing data with the help of volunteers (crowdsourcing)‏ 4. Establish direct contact with politicians/constituencies
  • 3. How can activists benefit from new media? Part 2 5. Improve outreach/attract new members 6. Mobilize the movement and help with logistics 7. Create new and creative ways for fund-raising and collective action 8. Publish and exchange info with other NGOs and activists
  • 4. 1. Improve access/quality of information Examples: OpenCongress CongressPedia Интерактивная система народного контроля TheyWorkForYou.com Witness/GV Witness ChicagoCrime Real Costs
  • 5.  
  • 6.  
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  • 16.  
  • 17. 2. Attract public attention to a particular problem Examples: Wikileaks OpenSecrets Maplight.org Congressional Family Business Earmarks/Sunlight Unfluence
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27. 3. Facilitate gathering and/or analyzing data with the help of volunteers (crowdsourcing)‏ Examples: PorkBusters.org/earmarks TPM Muckraker/attorneys What’s Mich McConnel hiding? dKospedia Offthebus.net Congressional web-site oversight Eyes on Darfur
  • 28.  
  • 29.  
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  • 36.  
  • 37.  
  • 38.  
  • 39. 4. Establish direct contact with politicians/constituencies Examples: E-petitions/UK government HearFromYourMp.com Politicopia PrezVid/Choose08 on YouTube TechPresident
  • 40.  
  • 41.  
  • 42.  
  • 43.  
  • 44.  
  • 45.  
  • 46.  
  • 47.  
  • 48.  
  • 50.  
  • 51.  
  • 52. 5. Improve outreach/attract new members Examples: Treehugger.com WorldChanging Eyes on Darfur Barack Obama’s web-site
  • 53.  
  • 54.  
  • 55.  
  • 56.  
  • 57. 6. Mobilize the movement and help with logistics Примеры: Meetup Upcoming Eventful MySpace campaigns
  • 58.  
  • 59.  
  • 60.  
  • 61.  
  • 62.  
  • 63.  
  • 64.  
  • 65.  
  • 66.  
  • 67.  
  • 68.  
  • 69.  
  • 70.  
  • 71. 7. Create new and creative ways for fund-raising and collective action Examples: PledgeBank Fixmystreet Kivo Dotherightthing Freepledge Webgazeta.org
  • 72.  
  • 73.  
  • 74.  
  • 75.  
  • 76.  
  • 78. 8. Publish and exchange info with other NGOs and activists Examples: Swivel Gapminder Connotea That academic youtube?
  • 79.  
  • 80.  
  • 81.  
  • 82.  
  • 83.  
  • 84.  
  • 85. Страны, где доступ к YouTube запрещен или ограничен
  • 86. disclaimer: I've done my best to attribute slides, graphs and screenshots used in this presentation. Nobody is perfect, and some of them may have slipped in unclaimed – apologies to the original right holders. Let's hope that my frivolous use of your graphs or tables falls under fair use ;-)