Ad extensions for adwords
- 1. SKILLSHARE Ad Extensions From Chicken to Turducken 1
- 2. Intro ✓ Search ads 101 Ad Extensions ✓ Why are they important? ✓ Location ✓ Sitelinks ✓ Call ✓ Reviews ✓ Structured Snippet ✓ Price ✓ App 2 Search Ad Extensions
- 3. 3 SEARCH ADS
- 4. 4 Search Ads | What are they good for? Search ads benefit your SEO strategy, Reach, Brand Awareness..., to mention but a few. But, they aren’t limitless.
- 6. 6 Ad extensions are additional pieces of information you can attach to your search ads to enhance what you offer. Ad Extensions | From Chicken to Turducken What would you be more likely to click? Your ads need to stand out!
- 7. 7 Where are you? “If the customer will not come to you, then you must go to the customer.” Ad Extensions | Location Link AdWords to your Google Business account and display your location and opening hours.
- 8. 8 Offer a choice “It is our choices, Harry, that show what we truly are.” Ad Extensions | Sitelinks Offer alternate conversion and/or awareness paths by including pages that will encourage conversions or engagement; such as downloads, news & advice, or a contact page.
- 9. 9 Remove a step “Call me on the line, call me, call me any, anytime.” Ad Extensions | Call By adding the call extension mobile users will be able to call straight from the ad, shortening the conversion journey - a benefit for the consumer and you.
- 10. 10 Back up your claims “I'm not upset that you lied to me, I'm upset that from now on I can't believe you.” Ad Extensions | Reviews Add reviews to your ads for social proof. These can be statements about your business, or reviews that support the claims you make in your ad copy.
- 11. 11 List! “Raindrops on roses and whiskers on kittens.” Ad Extensions | Structured Snippet Save ad space by listing your core offerings. Let consumers know exactly what you offer. Sell clothes? List the type! Educational body? List your courses!
- 12. 12 Display your value “Show me the money!” Ad Extensions | Price Step ahead of the competition. Demonstrate your value for money before users even land on your site.
- 13. 13 Make it easier “I'm easy, I'm easy like Sunday morning.” Extensions | App Are most of your visitors coming from mobile or tablet? Showcase your app and take user experience to the next level.
- 14. 14 ✓ Where are you? Display your location ✓ Offer a choice. Add alternative links to your site ✓ Remove a step. Let users call you directly from an ad ✓ Back up your claims. Use reviews as social proof ✓ List! Let users know exactly what you offer ✓ Display your value. Demonstrate your value for money ✓ Make it easier. Showcase your app, take user experience to the next level Ad Extensions | Summary