![Broad Match
+Broad + Match + Modifier
“Phrase Match”
Keyword Match Types
[Exact Match]
-Negative Keywords](https://image.slidesharecdn.com/adwordscrashcourse-160509072113/85/Adwords-crash-course-25-320.jpg)
![Exact match
Ads may show on searches that are an exact term and close
variations of that exact term.
Symbol: [keyword]
Example keyword: [women's hats]
Example search: women's hats
How it Helps
limit who sees your ad to only those who search for your exact
keywords or close variants of your exact keywords.
The traffic you receive could be more interested in your product or
service.](https://image.slidesharecdn.com/adwordscrashcourse-160509072113/85/Adwords-crash-course-29-320.jpg)
Adwords crash course
- 1. Powered by:
- 3. Start Stop Intro & Basics What is Online Marketing AdWords Intro AdWords Terminology AdWords Essentials Structure Keywords Ads Quality Score Targeting Types Create Structure Bid Types How to Target Display Reporting Tracking Display & Reporting
- 5. Promotion Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. 4 Ps of Marketing 1P Product What are we selling? 2P Price How much is we selling it for ? 04 Promotion How will we let people know we are selling? 03Place Where and how will we sell it?
- 7. Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results What is AdWords?
- 8. Where your ads can appear..? On Google search result and search partners..
- 9. It including specific Google websites like Google Finance, Gmail, Blogger, and Youtube that show AdWords ads. This network also includes mobile sites and apps. Collection of Website - A.K.A Display Network
- 10. Also in Google Maps If you have text ads, you can choose to show them to customers in a certain geographic location.
- 11. Prerequisites for AdWords.. Website Key Elements •Original and fresh Content •User Friendly Navigation •Simple and Professional Design •Speed •Point of Contact
- 12. Goal Setting Key Elements •Clicks •Conversions •Brand Awareness •Sales
- 14. Your account is associated with a unique email address, password, and billing information. contain a set of similar ads and keywords. Campaigns have their own budget and settings that determine where your ads appear. Terms user types in Google Search
- 15. When someone clicks your ad, like on the blue headline of a text ad An amount that you set for each ad campaign to specify how much, on average, you'd like to spend each day How often your ad is shown. An impression is counted each time your ad is shown A bid that you set to determine the highest amount that you're willing to pay for a click
- 16. The order in which your ad appears on a page in relation to other ads Clicks/Impressions Bidding for an Ad position A conversion happens when someone clicks on ad & then takes an action that you’ve defined
- 18. How to Structure your Account
- 19. Why Accounts structure is so Important? • Determine which ads are Performing. • Monitor changes easily. • Have better control over budgets and costs. • Locate specific keywords quickly. • Manage and edit your campaigns easily. Good account organization helps you make changes quickly, target your ads effectively, and, ultimately, reach more of your advertising goals.
- 21. How to Create Good Account Structure? Organize your campaign to mirror your website
- 22. Create separate campaigns for multi-region advertising Create Separate campaigns for different Ad Platforms Tightly Themed ad groups.
- 23. How to Create Keyword List
- 24. What is Keywords. Words or phrases describing your product or service that you choose to help determine when and where your ad can appear. When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person's search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.
- 25. Broad Match +Broad + Match + Modifier “Phrase Match” Keyword Match Types [Exact Match] -Negative Keywords
- 26. Broad Match Broad match is the default match type that all your keywords are assigned. Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations. Example keyword: women's hats Example search: buy ladies hats How it Helps Spend less time building keyword lists To build your first list Capture large Audience
- 27. Broad match modifier Ads may show on searches that contain the modified term (or close variations, but not synonyms), in any order. Symbol: +keyword Example keyword: +women's +hats Example search: hats for women How it Helps More control over broad match To build quick list Capture large Audience
- 28. Phrase match Ads may show on searches that are a phrase, and close variations of that phrase. Symbol: "keyword" Example keyword: "women's hats" Example search: buy women's hats How it Helps Phrase match is more flexible than exact match, but is more targeted than the default broad match option. Showing your ads to customers who are most likely searching for your product or service.
- 29. Exact match Ads may show on searches that are an exact term and close variations of that exact term. Symbol: [keyword] Example keyword: [women's hats] Example search: women's hats How it Helps limit who sees your ad to only those who search for your exact keywords or close variants of your exact keywords. The traffic you receive could be more interested in your product or service.
- 30. Negative match Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment (ROI). Symbol: -keyword Example keyword: -women Example search: baseball hats How it Helps Prevent your ad from showing to people searching for or visiting websites about things you don't offer. Show your ads to people who are more likely to click them. Reduce costs by excluding keywords where you might be spending money but not getting a return.
- 31. Build Keyword List Think like a customer when you create your list Select specific keywords to target specific customers Select general keywords to reach more people Group similar keywords into ad groups Pick the right number of keywords Choose keywords that relate to the websites customers see
- 32. Keyword Planner
- 33. How to Create Better Ads
- 34. Text Ads Text ads, the simplest version of the online ads AdWords offers, have three parts: a headline, a display URL, and two description lines.
- 35. How create successful text ads Highlight what makes you unique Include prices, promotions, and exclusives Empower customers to take action Include at least one of your keywords Match your ad to your landing page Appeal to customers on mobile Experiment
- 36. Ad extensions A feature that shows extra business information with your ad, like an address, phone number, store rating, or more webpage links. Types of Ad extensions Site Links Call Extensions
- 37. Location Extensions App Extensions Callout Extensions
- 38. Other Extensions •Reviews •Consumer ratings •Previous visits •Seller ratings •Dynamic sitelink extensions •Dynamic structured snippets
- 39. Good Ad Examples
- 40. What is Quality Score
- 41. What is Quality Score An estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. Quality Scores given by 1-10 rating. How it Works • Your keyword's expected click through rate (CTR) • Your display URL's past CTR • Your account history • Your keyword/ad relevance • Your keyword/search relevance • Geographic performance • Your targeted devices
- 42. Ad Price & Position
- 43. Ad Rank
- 44. Ad Position & Price
- 45. Settings
- 47. Campaign Sub Types Standard All features Mobile app installs Mobile app engagement Dynamic Search Ads Call-only
- 48. Common Settings Locations Ad Scheduling Bid strategy Networks
- 50. FYI
- 51. Display Ads "Display Network only" campaigns are best if you'd like to show ads on websites and apps when your keywords are related to the sites' content. When to choose it • Recommended for more experienced AdWords advertisers • You want to reach customers while they're browsing online • You're interested in building awareness for your brand across a large audience. • Display Network only campaigns are usually focused on increasing awareness of your business, or giving a vivid impression of your brand.
- 52. Reporting
- 53. Conversion tracking Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads -- whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.
- 55. Reporting You can find the specific performance data that interests you by customizing the statistics tables of your AdWords account using columns, segments, and filters. Once the table looks exactly how you want, you can download it as a report in a variety of formats and save it. You can also set up the report to run at specific intervals, and schedule it to be emailed to you or other people who have access to your account.
- 57. Aravindhu Chukka Email: aravindh969@gmail.com Linkedin: @aravindhu