seo strategies for a constantly evolving google algo
- 1. SEO STRATEGIES for a constantly evolving Google algorithm P R E S E N T E D B Y R O H A N A Y Y A R # s e m r u s h i n d i a
- 4. We can’t really trust Google.
- 6. “Answer the user’s query and we’ll rank your site higher in the results.”
- 7. (But you won’t get any traffic.)
- 10. “You give us data and we’ll give you credit.”
- 11. (But you won’t get any rankings.)
- 14. “Create in-depth content and we’ll increase your site’s visibility.”
- 15. (Or, maybe we’ll just steal your data anyway.)
- 18. “Use structured markup to help us enhance the user experience.”
- 19. (And we’ll eventually take your business.)
- 22. Here’s where it gets scary…
- 26. OK, Google! Is it safe to eat snakes?
- 27. According to Instructables, it's apparently fine to cook and eat poisonous snakes. Cooking is sufficient to inactivate any venomous residue.
- 30. Deal with it: Data, Tools, Tactics
- 35. Create a better option. (And get it to #2).
- 42. Keyword Magic
- 44. Know the battlefield. Know thy enemies.
- 46. Keyword Overview
- 48. Encourage more User Generated Content (UGC).
- 53. Solve for your customer – before they google.
- 58. Get the answer box AND the click.
- 62. Use Google to beat Google.
- 69. Use branding to influence suggested searches.
- 72. PPC Keyword Tool
- 74. Data is Fun! Want proof?
- 77. Thank you! ROHAN AYYAR Regional Marketing Manager, India r.ayyar@semrush.com @searchrook /rohanayyar /in/rohanayyar #semrushindia