Basics of Google Adwords - What you need to know before your first campaign
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The document outlines the fundamentals of Google AdWords, emphasizing keyword research and ad creation in four steps. It highlights the importance of ad extensions and quality score based on click-through rate and landing page experience for optimal ad performance. Continuous management and adaptation of bids and keywords are recommended for improving campaign results.
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Basics of Google Adwords - What you need to know before your first campaign
- 1. Basics of
- 3. Adwords targets a large portion of the web – not just search
- 4. How does adwords work?
- 5. Different types of Ads
- 6. Step 1: Research keywords and break them up into Ad Groups
- 7. Keywords can be of four types depending on how niche you go
- 8. Step 2: Depending on each Ad Group, create multiple ads
- 9. Ad Creation also has techniques
- 10. Step 3: Ads should be enhanced with Ad Extensions Location Extension Call Extension Sitelinks Social Extensions
- 12. How is Quality Score evaluated? Keywords need to be optimised for better CTR % Quality Score Click through rate Ad Relevance Landing Page Experience
- 13. High Ad Relevance with relevant keywords in title, description and link By using Ad Extensions and higher bids have number one position and better CTR Step 4: Manage quality score and bid
- 14. Relevant Landing page experience relating to the keyword
- 15. Just by bidding more, a higher Ad position cannot be received
- 16. It’s a continuous process to keep improving Managing Bids Refining Keywords based on Conversions Adapting Ads based on response
- 17. team@socialbeat.in and + 91 44 42065648 www.socialbeat.in Digital Marketing. Focus on Results. Follow us We would be glad to partner with you to manage your Adwords Campaigns. Please call or email us