Ad words conversions workshop
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The document outlines a workshop led by Mike Arce on Google AdWords and conversion strategies aimed at helping local businesses increase leads and improve their marketing efforts. It emphasizes the importance of tracking conversions rather than just clicks, as well as the use of tools like call tracking and analytics to optimize advertising campaigns. The goal is to maximize the effectiveness of online ads, ensuring that businesses receive measurable results from their marketing expenditures.
Ad words conversions workshop
- 2. Mike Arce Owner of Loud Rumor We help local businesses grow and get more customers. Local SEO Pay Per Click Management Social Media Marketing YouTube Advertising Mike_J_Arce Consulting
- 3. learning this can take a lot of time Mike_J_Arce
- 6. Mike_J_Arce LOU RUMOR GO WIN A CHAMPIONSHIP
- 7. EACH PLAYER GETS ABOUT 18 MINUTES PER GAME Mike_J_Arce
- 8. Don’t judge by how many shots someone takes Mike_J_Arce
- 9. Mike_J_Arce judge by how many shots someone makes and not their mullet
- 11. Mike_J_Arce “you could always work for your dad, right?”
- 12. A shot taken = website visitor A shot made = conversion (lead) Mike_J_Arce
- 13. oh yea… lotta clicks today! Clicks today: 100
- 14. leads today: 0 nobody likes me. Mike_J_Arce
- 15. wouldn’t it be nice to know your leads come from these: - keywords - ads / ad groups - campaigns - time of day - day of week - device - location - and more?
- 16. Mike_J_Arce LOU RUMOR stop wasting money on clicks that don’t convert into leads. We want more conversions. not clicks.
- 17. less clicks per conversion Now that’s boss. Mike_J_Arce
- 20. Mike_J_Arce LOU RUMOR That’s great… but how many leads???
- 22. Mike_J_Arce LOU RUMOR oh yea… now that’s money.
- 23. Local Business leads = calls/forms Mike_J_Arce
- 29. Local Business leads = calls/forms Mike_J_Arce
- 30. Mike_J_Arce
- 31. Mike_J_Arce this page sets the goal!
- 39. Mike_J_Arce LOU RUMOR call extensions bit.ly/call-extensions set up in google adwords
- 40. Mike_J_Arce what about when they don’t call from the ad & click on the link to go to my website? don’t worry hank
- 41. Mike_J_Arce LOU RUMOR dynamic call tracking
- 42. First, let’s look at the number when i go to the website directly. Mike_J_Arce LOU RUMOR get.deckover.com/pool-fill-in/
- 44. now, let’s look at the number when i search a keyword and click on an ad. Mike_J_Arce LOU RUMOR
- 45. pool fill in Mike_J_Arce LOU RUMOR
- 48. Mike_J_Arce LOU RUMOR each has a great support team have them link call tracking to analytics
- 49. they will be with you the whole way until you’re off and running on your own. Mike_J_Arce LOU RUMOR
- 50. Analytics + AdWords Mike_J_ArceLOU RUMOR bit.ly/link-gA
- 54. you’re on your way to being being one of the greatest!
- 55. Mike_J_Arce Owner of Loud Rumor We help local businesses grow and get more customers. mike@loudrumor.com 480-331-2723 Mike_J_Arce Loud Rumor Mike Arce