Google Analytics for Beginners - BBB Presentation
1 like662 views
The document is a beginner's guide to Google Analytics presented by Mike Arce, focusing on how local businesses can utilize the tool for growth. It includes step-by-step instructions on setting up an account, navigating the interface, and tracking metrics such as audience overview and conversions. The guide also emphasizes the importance of setting goals and offers tips for creating useful dashboards and reporting functionality.
Google Analytics for Beginners - BBB Presentation
- 1. Google analytics A beginner’s course Mike_J_Arce LOU RUMOR by
- 2. Mike Arce Owner of Loud Rumor We help local businesses grow and get more customers. Local SEO Pay Per Click Management Social Media Marketing YouTube Advertising Mike_J_Arce Consulting
- 4. i want full participation Mike_J_Arce
- 5. i don’t care who you are Mike_J_Arce
- 6. save questions until the end everyone is at different levels and learn and different paces.
- 7. Who uses analytics already? Mike_J_Arce
- 8. So, what is
- 9. It’s a powerful tool that google provides that tells you everything you need to know about what’s happening on your website Mike_J_Arce
- 11. step 1: Go to googleanalytics.com
- 12. step 2: sign in to your google account of choice
- 13. step 3: sign up
- 14. step 4: Fill out new ACCOUNT INFormation
- 15. step 4: Fill out new ACCOUNT INFormation
- 16. step 4: Fill out new ACCOUNT INFormation
- 17. step 5: agree to terms of service
- 18. step 6: copy tracking code. Give to designer.
- 20. main menu bar
- 21. admin view
- 22. giving other people access
- 23. giving other people access
- 24. giving other people access
- 25. home menu
- 26. home menu
- 27. adrien! we did it! we set up our account! Mike_J_Arce
- 29. click on the view you wish to see
- 30. audience overview (first standard view)
- 33. menu column
- 34. scroll menu column down to acquisition
- 35. click on overview in acquisition menu
- 36. click any of the session sources to learn more
- 37. find bogus referral sources and block them bit.ly/lr-exclude
- 38. hit the back button, and click organic searches
- 39. not provided
- 40. Mike_J_Arce google said “no, no, no.”
- 41. an average of 92% of traffic is not provided
- 42. not provided is a big reason why has become so popular for local businesses. Mike_J_Arce
- 43. free upcoming adwords workshop this friday from 11am - 1pm bit.ly/lr-adwords-workshop
- 44. hit the back button, and scroll down to see behavior
- 45. click on behavior to see submenu
- 47. click on site content
- 48. click on site content, then all pages
- 49. see which pages perform the best tons of stats
- 50. scroll down more to see conversions if you didn’t set up any goals, then you won’t have conversions.
- 52. Local Business leads = forms/calls Mike_J_Arce
- 58. Mike_J_Arce
- 59. Mike_J_Arce this page sets the goal!
- 63. track all phone calls
- 66. Mike_J_Arce LOU RUMOR dynamic call tracking
- 67. First, let’s look at the number when i go to the website directly. Mike_J_Arce LOU RUMOR get.deckover.com/pool-fill-in/
- 69. now, let’s look at the number when i search a keyword and click on an ad. Mike_J_Arce LOU RUMOR
- 70. pool fill in Mike_J_Arce LOU RUMOR
- 73. Mike_J_Arce LOU RUMOR each has a great support team have them link call tracking to analytics now you can track calls
- 74. ok, now let’s make your life…
- 75. let’s set up your dashboard
- 76. menu bar > top left > dashboard
- 77. dashboard menu > + New Dashboard
- 78. blank canvas > name dashboard > create dashboard
- 79. Let’s start with standard metrics
- 80. start typing sessions > select sessions
- 81. save widget
- 82. notice the sessions widget. + Add More Widgets
- 83. repeat. up to 12 widgets.
- 84. good dashboard widget ideas bit.ly/lr-dashboards
- 85. export dashboard as pdf report
- 89. Mike_J_Arce Owner of Loud Rumor We help local businesses grow and get more customers. mike@loudrumor.com 480-331-2723 Mike_J_Arce Loud Rumor Mike Arce