SlideShare a Scribd company logo

Adam Howitt, Using Google Tools to Optimize Content for Business Results

W
webcontent2007

The document discusses how to optimize a website around a specific goal using Google tools like Analytics, AdWords, and Website Optimizer by establishing goals, measuring results, tweaking content based on data, and driving more traffic through testing variations. Key recommendations include starting simply, focusing on the primary goal, regularly analyzing metrics to identify areas for improvement, and using A/B testing to refine content and promotions.

Economy & FinanceTechnology
1 of 32
Downloaded 189 times
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results
Adam Howitt, Using Google Tools to Optimize Content for Business Results

More Related Content

PDF
Analyzing E-Commerce Profitability
Pirate Skills
 
PPTX
John Smyth - Marketing, Clicks to Conversions - Inside eCommerce MicksGarage ...
John Walsh
 
PPTX
1 introduction to seo
Nsdm India
 
PPTX
A Game Changing AdWords Account Audit
Nick Noble
 
PPTX
[Srijan Wednesday Webinars] Strategies to Convert Your Website Visitors to Leads
Srijan Technologies
 
PPTX
How to Make Data-Driven Decisions with Ecommerce Marketing
Stukent Inc.
 
PPTX
Day1 session7 ad_words_ragab
Arab Affiliate Summit
 
PPTX
Evolution of Digital Marketing in Europe
Kevin Gibbons
 
Analyzing E-Commerce Profitability
Pirate Skills
 
John Smyth - Marketing, Clicks to Conversions - Inside eCommerce MicksGarage ...
John Walsh
 
1 introduction to seo
Nsdm India
 
A Game Changing AdWords Account Audit
Nick Noble
 
[Srijan Wednesday Webinars] Strategies to Convert Your Website Visitors to Leads
Srijan Technologies
 
How to Make Data-Driven Decisions with Ecommerce Marketing
Stukent Inc.
 
Day1 session7 ad_words_ragab
Arab Affiliate Summit
 
Evolution of Digital Marketing in Europe
Kevin Gibbons
 

What's hot (20)

PPTX
Running successful business_online-aug14
Parul Choudhary
 
PDF
Quick wins to higher conversion rates
wongedanes
 
PDF
A/B Testing Blueprint | Pirate Skills
Pirate Skills
 
PPTX
Build Robust Digital Signage Content For Assured Call-To-Action
Smart Digital Signage
 
PDF
www.nsdmindia.com
jordanparekh27
 
PPT
Launch event Leicester
eBusiness Champions
 
PDF
Build Ecommerce Sites With Confidence (Demystifying Ecommerce), WordCamp Los ...
topher1kenobe
 
PPTX
Pay-Per-Click Advertising
Burhan Hasan
 
PDF
How To Increase Ecommerce Conversions
topher1kenobe
 
PPT
Optimising Ad Words Campaigns
Google A/NZ
 
PDF
Track A - 10 reasons how ecommerce platforms make voucher code promotions suck!
Affiliate Summit
 
PPT
Danny Ng - Analytics 101 SMX Boot Camp 2011
Danny Ng
 
PPT
How To Do Inbound Marketing The Right Way - with Owen Fuller
Stukent Inc.
 
PPTX
Start Network Presentation - Getting More Business from the Web
Scale Labs Ireland
 
PDF
Optimising your business
David Sayce
 
PDF
Web analytics on less than a dime
Christopher Penn
 
PPTX
Insider's Guide to Marketing & Selling with WordPress [#WCPHX]
Joe Manna
 
PDF
Crash Course in Lead Generation
Clariant Creative Agency
 
PPTX
MivaCon Philly - Conversion Optimization
Miva
 
PPTX
Remarkable Retargeting - Tony Tellijohn
MnSearch, The Minnesota Search Engine Marketing Association
 
Running successful business_online-aug14
Parul Choudhary
 
Quick wins to higher conversion rates
wongedanes
 
A/B Testing Blueprint | Pirate Skills
Pirate Skills
 
Build Robust Digital Signage Content For Assured Call-To-Action
Smart Digital Signage
 
www.nsdmindia.com
jordanparekh27
 
Launch event Leicester
eBusiness Champions
 
Build Ecommerce Sites With Confidence (Demystifying Ecommerce), WordCamp Los ...
topher1kenobe
 
Pay-Per-Click Advertising
Burhan Hasan
 
How To Increase Ecommerce Conversions
topher1kenobe
 
Optimising Ad Words Campaigns
Google A/NZ
 
Track A - 10 reasons how ecommerce platforms make voucher code promotions suck!
Affiliate Summit
 
Danny Ng - Analytics 101 SMX Boot Camp 2011
Danny Ng
 
How To Do Inbound Marketing The Right Way - with Owen Fuller
Stukent Inc.
 
Start Network Presentation - Getting More Business from the Web
Scale Labs Ireland
 
Optimising your business
David Sayce
 
Web analytics on less than a dime
Christopher Penn
 
Insider's Guide to Marketing & Selling with WordPress [#WCPHX]
Joe Manna
 
Crash Course in Lead Generation
Clariant Creative Agency
 
MivaCon Philly - Conversion Optimization
Miva
 
Remarkable Retargeting - Tony Tellijohn
MnSearch, The Minnesota Search Engine Marketing Association
 
Ad

Similar to Adam Howitt, Using Google Tools to Optimize Content for Business Results (20)

PDF
"How to measure your website effectiveness and get on the right track with we...
Markedu - Innovative Marketing Education
 
PPT
IIA Analytics
Lar Veale
 
PPTX
How StorageMart Succeeds in Global & Local Search
Trustpilot
 
PDF
Search Engine Optimisation and Google AdWords
Matter Solutions
 
PDF
Keyword Research
Keith Schilling
 
PPTX
An intro to internet marketing
Jon Gerrard
 
PPTX
Introduction to Digital Marketing
Profitable Conversions
 
PPTX
Actionable insights with Google Analytics - Edinburgh Chamber of Commerce
Attacat Internet Marketing
 
PDF
Online Marketing workshop : Feb 2013
Sam shetty
 
PDF
Google Analytics For Beginners
Ian Lurie
 
PDF
TAB SEO|PPC|Remarketing Presentation
OpenMoves
 
PDF
How To Build A Google Adwords Campaign
Joel Warady
 
PDF
How To Predict Your SEO Success: A 5-Step Formula To Help You Win
Search Engine Journal
 
PDF
Who's buying from your website? An intro to Google Analytics.
Acuity Scheduling
 
PPTX
SEO & PPC CAMPAIGN STRATEGY
Digitalhound Ltd - Digital Marketing Agency London
 
PPTX
10 Step Google Analytics Audit
WebiMax
 
PPTX
10-Step Google Analytics Audit
Michael Stricker
 
PPT
Optimizing Landing Pages
Affiliate Summit
 
PDF
Increase_Website_Traffic_Adaptive_Eddie-Prentice
Adaptive Consultancy
 
PDF
Google Analytics for Marketers and Dummies
pointit
 
"How to measure your website effectiveness and get on the right track with we...
Markedu - Innovative Marketing Education
 
IIA Analytics
Lar Veale
 
How StorageMart Succeeds in Global & Local Search
Trustpilot
 
Search Engine Optimisation and Google AdWords
Matter Solutions
 
Keyword Research
Keith Schilling
 
An intro to internet marketing
Jon Gerrard
 
Introduction to Digital Marketing
Profitable Conversions
 
Actionable insights with Google Analytics - Edinburgh Chamber of Commerce
Attacat Internet Marketing
 
Online Marketing workshop : Feb 2013
Sam shetty
 
Google Analytics For Beginners
Ian Lurie
 
TAB SEO|PPC|Remarketing Presentation
OpenMoves
 
How To Build A Google Adwords Campaign
Joel Warady
 
How To Predict Your SEO Success: A 5-Step Formula To Help You Win
Search Engine Journal
 
Who's buying from your website? An intro to Google Analytics.
Acuity Scheduling
 
SEO & PPC CAMPAIGN STRATEGY
Digitalhound Ltd - Digital Marketing Agency London
 
10 Step Google Analytics Audit
WebiMax
 
10-Step Google Analytics Audit
Michael Stricker
 
Optimizing Landing Pages
Affiliate Summit
 
Increase_Website_Traffic_Adaptive_Eddie-Prentice
Adaptive Consultancy
 
Google Analytics for Marketers and Dummies
pointit
 
Ad

More from webcontent2007 (18)

PPT
Marketing in a Connected World
webcontent2007
 
PDF
David Esrati, The Blogzilla Report- Fact, Fiction Fear: The Monster of the In...
webcontent2007
 
PDF
David Terry, Website Optimization and Automation to Maximize Lead Generation ...
webcontent2007
 
PDF
Stephen Bouikidis, Avoiding the Target Trap: Creating Accessible Section 508 ...
webcontent2007
 
PDF
Jen Consalvo, Making it Personal: Designing 'My' Web
webcontent2007
 
PDF
Bryant Shea, Building Online Communities
webcontent2007
 
PDF
Calvin Hendryx Parker, Enabling the Semantic Web with RDF
webcontent2007
 
PDF
Stale Eikeri, A Pragmatic Look at Web 2.0: Moving Beyond the Hype
webcontent2007
 
PDF
Sonny Cohen, Content is Marketing. So...Market Your Content
webcontent2007
 
PDF
Salim Ismail, RSS: The Publish/Subscribe Model
webcontent2007
 
PDF
Emma Hamer, Understanding the Impact of Change: How to Become a Master of You...
webcontent2007
 
PDF
George Thiruvathukal, User Experiences with Plone Content Management
webcontent2007
 
PDF
Yvonne Doll, Designing Content for Usability
webcontent2007
 
PDF
Rob Rose, Software as a Service: Understanding Hosted Web Content Management ...
webcontent2007
 
PDF
Jason Crea, Driving Effective Email Marketing Campaigns with Web Content Mana...
webcontent2007
 
PDF
Chris Baggot, An Integrated Strategy for Online Marketing: Email & Search
webcontent2007
 
PDF
Melissa Giovagnolli, Social Networking and Community Building Tools and Techn...
webcontent2007
 
PDF
Brian Winters, Improve Your User's Experience; Improve Your Bottom Line
webcontent2007
 
Marketing in a Connected World
webcontent2007
 
David Esrati, The Blogzilla Report- Fact, Fiction Fear: The Monster of the In...
webcontent2007
 
David Terry, Website Optimization and Automation to Maximize Lead Generation ...
webcontent2007
 
Stephen Bouikidis, Avoiding the Target Trap: Creating Accessible Section 508 ...
webcontent2007
 
Jen Consalvo, Making it Personal: Designing 'My' Web
webcontent2007
 
Bryant Shea, Building Online Communities
webcontent2007
 
Calvin Hendryx Parker, Enabling the Semantic Web with RDF
webcontent2007
 
Stale Eikeri, A Pragmatic Look at Web 2.0: Moving Beyond the Hype
webcontent2007
 
Sonny Cohen, Content is Marketing. So...Market Your Content
webcontent2007
 
Salim Ismail, RSS: The Publish/Subscribe Model
webcontent2007
 
Emma Hamer, Understanding the Impact of Change: How to Become a Master of You...
webcontent2007
 
George Thiruvathukal, User Experiences with Plone Content Management
webcontent2007
 
Yvonne Doll, Designing Content for Usability
webcontent2007
 
Rob Rose, Software as a Service: Understanding Hosted Web Content Management ...
webcontent2007
 
Jason Crea, Driving Effective Email Marketing Campaigns with Web Content Mana...
webcontent2007
 
Chris Baggot, An Integrated Strategy for Online Marketing: Email & Search
webcontent2007
 
Melissa Giovagnolli, Social Networking and Community Building Tools and Techn...
webcontent2007
 
Brian Winters, Improve Your User's Experience; Improve Your Bottom Line
webcontent2007
 

Recently uploaded (20)

PDF
Dr Tran Quoc Bao the first Vietnamese speaker at GITEX DigiHealth Conference ...
Gorman Bain Capital
 
PDF
ABriefOverviewComparisonUCP600_ISP8_URDG_758.pdf
AsifimranEmon
 
PDF
Bladex Earnings Call Presentation 2Q2025
Bladex
 
PDF
Bitcoin Layer August 2025: Power Laws of Bitcoin: The Core and Bubbles
Stephen Perrenod
 
PPTX
social-studies-subject-for-high-school-globalization.pptx
villanuevajoealfred
 
PPTX
Introduction to Managemeng Chapter 1..pptx
BettyMonizB
 
PDF
Understanding University Research Expenditures (1)_compressed.pdf
Innovosource
 
PPTX
The discussion on the Economic in transportation .pptx
awanganiqkmal191
 
PDF
how_to_earn_50k_monthly_investment_guide.pdf
Grip Invest
 
PPTX
kyc aml guideline a detailed pt onthat.pptx
Sanjaysaini308877
 
PPTX
What is next for the Fractional CFO - August 2025
PaulYoung221210
 
PDF
ECONOMICS AND ENTREPRENEURS LESSONSS AND
ClarenceKennethCasta2
 
PDF
Corporate Finance Fundamentals - Course Presentation.pdf
christygathoni
 
PPTX
Basic Concepts of Economics.pvhjkl;vbjkl;ptx
rboivakhriya
 
PPTX
EABDM Slides for Indifference curve.pptx
deeksha8770
 
PDF
Is Retirement Income a Three Dimensional (3-D) problem_ What is the differenc...
Better Financial Education
 
PPTX
Session 3. Time Value of Money.pptx_finance
2023mb21003
 
PDF
discourse-2025-02-building-a-trillion-dollar-dream.pdf
Shujjat Ahmed
 
PDF
Copia de Minimal 3D Technology Consulting Presentation.pdf
viccarlin12
 
PDF
ADVANCE TAX Reduction using traditional insurance
KumarKk13
 
Dr Tran Quoc Bao the first Vietnamese speaker at GITEX DigiHealth Conference ...
Gorman Bain Capital
 
ABriefOverviewComparisonUCP600_ISP8_URDG_758.pdf
AsifimranEmon
 
Bladex Earnings Call Presentation 2Q2025
Bladex
 
Bitcoin Layer August 2025: Power Laws of Bitcoin: The Core and Bubbles
Stephen Perrenod
 
social-studies-subject-for-high-school-globalization.pptx
villanuevajoealfred
 
Introduction to Managemeng Chapter 1..pptx
BettyMonizB
 
Understanding University Research Expenditures (1)_compressed.pdf
Innovosource
 
The discussion on the Economic in transportation .pptx
awanganiqkmal191
 
how_to_earn_50k_monthly_investment_guide.pdf
Grip Invest
 
kyc aml guideline a detailed pt onthat.pptx
Sanjaysaini308877
 
What is next for the Fractional CFO - August 2025
PaulYoung221210
 
ECONOMICS AND ENTREPRENEURS LESSONSS AND
ClarenceKennethCasta2
 
Corporate Finance Fundamentals - Course Presentation.pdf
christygathoni
 
Basic Concepts of Economics.pvhjkl;vbjkl;ptx
rboivakhriya
 
EABDM Slides for Indifference curve.pptx
deeksha8770
 
Is Retirement Income a Three Dimensional (3-D) problem_ What is the differenc...
Better Financial Education
 
Session 3. Time Value of Money.pptx_finance
2023mb21003
 
discourse-2025-02-building-a-trillion-dollar-dream.pdf
Shujjat Ahmed
 
Copia de Minimal 3D Technology Consulting Presentation.pdf
viccarlin12
 
ADVANCE TAX Reduction using traditional insurance
KumarKk13