Melissa Giovagnolli, Social Networking and Community Building Tools and Technologies

Social networking, blogging, email marketing, events, webinars, and tele-seminars are effective community building and communication tools. Blogs humanize companies, create connections, build loyalty, and help ranking in search engines. They are good for sharing company news, branding, products, stories, and surveys. Social networking sites like LinkedIn help grow markets. Email marketing, events, and virtual seminars also help build communities and share information.