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Ben Klang
Principal/Technology Strategist
Mojo Lingo
Who is Ben Klang?

  •   Ben Klang is the leader of the Adhearsion project since 2010.
  •   Has worked with telephony and VoIP since 2002, then at a small
      startup in his father-in-law’s basement.
  •   15+ years of deep technical experience, including systems
      architecture, network management, scalability and load testing,
      voice application design.
  •   Believes in agile, telecommuting, distance collaboration and free
      time.
What is Adhearsion?

  •   Voice Application Development Framework
  •   Adhesion you can hear – glueing the voice layer to the rest of the
      world.
  •   Open Source
  •   Ruby language – easily integrates with Rails, but not dependent
  •   Platform agnostic – runs anywhere Ruby or Java does.
  •   Runs small, scales to … (announcement coming Thursday)
  •   Cloud-Ready
  •   Real-time
What makes Adhearsion so cool?

Audience Type                               Benefits
Application Provider                        Fastest Way to Develop Voice Apps, Period.
System integrators, VARS                    Fastest Way to Develop Voice Apps, Period.
Mobile, fixed & IP-based operators          Fastest Way to Develop Voice Apps, Period.
Investment Banking, Venture Capital, Private Fastest Way to Develop Voice Apps, Period.
Equity
IT managers, CIOs,                          Fastest Way to Develop Voice Apps, Period.
Business Process Analysts
What really makes Adhearsion so cool?


Audience Type                   Benefits
Application Provider            Easily package apps for redistribution
System integrators, VARS        Strong (and growing) ecosystem of Ruby developers
                                (Thanks, Rails!)
Mobile, fixed & IP-based        Enrich existing infrastructure with new, game-changing
operators                       services
Investment banking, venture     Market-ready Apps in weeks or days, not months
capital, private equity
IT managers, CIOs and Business TDD, Agile, bulletproof deployments with Capistrano,
Process Analysts               eminently readable code
Adhearsion Applied

      Call center workflow optimization and integration
      Sales force automation
      Conferencing applications
      Translation services
      IVR
      Polling
      Robo-calling
Adhearsion Architecture: How Does It Work?
Adhearsion on Asterisk

  •   100% Open Source stack
  •   Arguably lowest TCO with no per-port licensing
  •   Most common Adhearsion platform today – thousands of apps in
      production
  •   Asterisk is everywhere – embedded products to most Linux
      distributions
  •   No TTS or ASR included, but may be licensed separately
  •   Adhearsion easily co-exists with FreePBX (Elastix, PBX-in-a-Flash,
      Trixbox, AsteriskNOW, others)
Adhearsion on Tropo

  •   Fully Cloud-based service – no servers to maintain
  •   Built-in, high-quality ASR and TTS in 24 languages (!!)
  •   Nothing to license; just pay per-minute usage
  •   Free for developers – no cost until app is in production
  •   Easiest, Cheapest way to prototype a new idea quickly
Telephony DSL (Domain Specific Language)
Adhearsion Timeline: Been and Going

• 2006 - First code written    • Adhearsion LLC
  by Jay Phillips, visionary     acquired by Voxeo,                              • Adhearsion
              of framework                                                         Foundation
                               • Voxeo forms Voxeo
•      2007 – First public       Labs, Tropo                                       (non-profit)
                  release                                                          formed




                                                      • Ben Klang takes
                                                        over as project
       • Jason Goecke joins                                                   • ANNOUNCEMENT
                                                        lead
       • Adhearsion goes on                                                     09-15-11
                                                      • Adhearsion
         World Tour                                                           • AdhearsionConf
                                                        reaches version 1.0
                                                                                10-8-11
                                                      • First
                                                        AdhearsionConf
Adhearsion: By the Numbers

     15,889 lines of code
     14,393 Downloads To Date (since 2009)
      >82% unit test code coverage
     7 Contributing Countries
     5 years of active development
     $0 licensing costs
Adhearsion Timeline: Cumulative Downloads


    Join the Trend!
Questions...




http://adhearsion.com   http://mojolingo.com
Twitter: @Adhearsion    Twitter: @MojoLingo
                        +1.404.475.4840
                        bklang@mojolingo.com
Formatted if needed

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Adhearsion for Devs - CloudComm 2011

  • 1. and the cloud ✓ check Ben Klang Principal/Technology Strategist Mojo Lingo
  • 2. Who is Ben Klang? • Ben Klang is the leader of the Adhearsion project since 2010. • Has worked with telephony and VoIP since 2002, then at a small startup in his father-in-law’s basement. • 15+ years of deep technical experience, including systems architecture, network management, scalability and load testing, voice application design. • Believes in agile, telecommuting, distance collaboration and free time.
  • 3. What is Adhearsion? • Voice Application Development Framework • Adhesion you can hear – glueing the voice layer to the rest of the world. • Open Source • Ruby language – easily integrates with Rails, but not dependent • Platform agnostic – runs anywhere Ruby or Java does. • Runs small, scales to … (announcement coming Thursday) • Cloud-Ready • Real-time
  • 4. What makes Adhearsion so cool? Audience Type Benefits Application Provider Fastest Way to Develop Voice Apps, Period. System integrators, VARS Fastest Way to Develop Voice Apps, Period. Mobile, fixed & IP-based operators Fastest Way to Develop Voice Apps, Period. Investment Banking, Venture Capital, Private Fastest Way to Develop Voice Apps, Period. Equity IT managers, CIOs, Fastest Way to Develop Voice Apps, Period. Business Process Analysts
  • 5. What really makes Adhearsion so cool? Audience Type Benefits Application Provider Easily package apps for redistribution System integrators, VARS Strong (and growing) ecosystem of Ruby developers (Thanks, Rails!) Mobile, fixed & IP-based Enrich existing infrastructure with new, game-changing operators services Investment banking, venture Market-ready Apps in weeks or days, not months capital, private equity IT managers, CIOs and Business TDD, Agile, bulletproof deployments with Capistrano, Process Analysts eminently readable code
  • 6. Adhearsion Applied  Call center workflow optimization and integration  Sales force automation  Conferencing applications  Translation services  IVR  Polling  Robo-calling
  • 8. Adhearsion on Asterisk • 100% Open Source stack • Arguably lowest TCO with no per-port licensing • Most common Adhearsion platform today – thousands of apps in production • Asterisk is everywhere – embedded products to most Linux distributions • No TTS or ASR included, but may be licensed separately • Adhearsion easily co-exists with FreePBX (Elastix, PBX-in-a-Flash, Trixbox, AsteriskNOW, others)
  • 9. Adhearsion on Tropo • Fully Cloud-based service – no servers to maintain • Built-in, high-quality ASR and TTS in 24 languages (!!) • Nothing to license; just pay per-minute usage • Free for developers – no cost until app is in production • Easiest, Cheapest way to prototype a new idea quickly
  • 10. Telephony DSL (Domain Specific Language)
  • 11. Adhearsion Timeline: Been and Going • 2006 - First code written • Adhearsion LLC by Jay Phillips, visionary acquired by Voxeo, • Adhearsion of framework Foundation • Voxeo forms Voxeo • 2007 – First public Labs, Tropo (non-profit) release formed • Ben Klang takes over as project • Jason Goecke joins • ANNOUNCEMENT lead • Adhearsion goes on 09-15-11 • Adhearsion World Tour • AdhearsionConf reaches version 1.0 10-8-11 • First AdhearsionConf
  • 12. Adhearsion: By the Numbers  15,889 lines of code  14,393 Downloads To Date (since 2009)  >82% unit test code coverage  7 Contributing Countries  5 years of active development  $0 licensing costs
  • 13. Adhearsion Timeline: Cumulative Downloads Join the Trend!
  • 14. Questions... http://adhearsion.com http://mojolingo.com Twitter: @Adhearsion Twitter: @MojoLingo +1.404.475.4840 bklang@mojolingo.com

Editor's Notes

  • #2: \n
  • #3: Now I’ve introduced myself, who are you? Developers? (languages?) Sysadmins? (operating systems?)\n
  • #4: Predictable progress and safer deployments thanks to Ruby best practices like TDD, Capistrano, Agile; eminently readable code\nTell stories about our successes with startups and MVP\n
  • #5: Ensuring you speak everyone’s language.\n
  • #6: Note that Rayo is part of Prism 11, released today. What Infrastructure: Not only is the deployment “in the cloud” but both platforms are hosted applications. No need for sysadmins or server management at all.\n
  • #7: In the event you want to provide more specifics for each.\n
  • #8: \n
  • #9: \n
  • #10: \n
  • #11: \n
  • #12: \n
  • #13: \n
  • #14: Goal: establish the maturity and activity of the project. This is a safe place for Enterprise to invest time/money. Mention DoD deployments and telco carriers running Ahn. MIT license allows for redistribution without source code.\n
  • #15: \n
  • #16: \n
  • #17: \n