AdMob CodeAndroid Presentation
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Android developers have opportunities to earn revenue from mobile advertising. AdMob data shows that Android traffic grew significantly from November 2009 to April 2010, though it remains smaller than iPhone traffic. The top Android handset brands are Nokia, HTC, and Samsung. Most Android devices run version 1.5 or 2.1 of the OS. Developers can use AdWhirl to integrate multiple mobile ad networks, maximize fill rates and revenues, and centrally manage monetization across iPhone and Android apps.
AdMob CodeAndroid Presentation
- 1. Opportunities for Android Devs Lichi Wu, APAC Sales & BD © 2010 AdMob, Inc. Confidential & Proprietary
- 2. A few words before we begin • There are 18,000 mobile sites and applications in the AdMob network • The data shown are numbers gathered from the AdMob network • The data represents the view from AdMob and is not a representation of the entire mobile network but is a close approximation given AdMob’s reach © 2010 AdMob, Inc. Confidential & Proprietary
- 3. Top Handset Brands Traffic by Brand Feb 2010 Samsung 9% RIM 14% Nokia 40% SonyEricsson 16% HTC 21% * Apple devices excluded. © 2010 AdMob, Inc. Confidential & Proprietary
- 4. Top Handset Brand Traffic by Brand Mar 2010 Samsung 10% RIM 13% Nokia 46% SonyEricsson 15% HTC 16% * Apple devices excluded © 2010 AdMob, Inc. Confidential & Proprietary
- 5. Top Handset Brand Traffic by Brand Apr 2010 Samsung 10% Motorola Nokia 12% 36% HTC 12% RIM SonyEricsson 14% 16% * Apple devices excluded © 2010 AdMob, Inc. Confidential & Proprietary
- 6. Top Model by Brand Feb 2010 Nokia HTC Sony Ericsson RIM Samsung E63 Hero W705 BlackBerry 9000 S8003 E71 Dream W595 BlackBerry 8900 GT i5700 5800 XpressMusic Magic X10i BlackBerry 9700 GT i8000 5530 XpressMusic Passion W995 BlackBerry 8520 SGH F480 N73 TaMoo W800i BlackBerry 8320 SGH i900 © 2010 AdMob, Inc. Confidential & Proprietary
- 7. Top Model by Brand Mar 2010 Nokia HTC Sony Ericsson RIM Samsung E63 Hero W705 BlackBerry 9000 GT i5700 E71 Magic W595 BlackBerry 9700 S8003 5800 XpressMusic Dream W995 BlackBerry 8900 SGH i900 N73 Passion U1i BlackBerry 8520 GT i8000 5530 XpressMusic TaMoo W800i BlackBerry 8320 GT B7320 © 2010 AdMob, Inc. Confidential & Proprietary
- 8. Top Model by Brand Apr 2010 Sony Nokia Ericsson RIM HTC Motorola Samsung E63 X10i BlackBerry 9000 Hero Milestone GT i5700 5800 XpressMusic W705 BlackBerry 9700 Magic MB200 S8003 E71 W595 BlackBerry 8900 Dream Sholes GT B5310 5530 XpressMusic W995 BlackBerry 8520 Passion Morrison GT i8000 N73 W800i BlackBerry 9500 TaMoo MOTORAZR V9 SGH i900 © 2010 AdMob, Inc. Confidential & Proprietary
- 9. Android Traffic Growth Android traffic over last 6 months 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 ‐ Nov Dec Jan Feb Mar Apr © 2010 AdMob, Inc. Confidential & Proprietary
- 10. Android Traffic Growth iPhone vs Android Traffic 120,000,000 100,000,000 80,000,000 Android 60,000,000 iPhone 40,000,000 20,000,000 ‐ Nov Dec Jan Feb Mar Apr © 2010 AdMob, Inc. Confidential & Proprietary
- 11. Android OS Version Distribution Android OS DistribuJon Feb 2010 v2 v1.1 v1 v2.0.1 1% 1% 0% 0% v2.1 22% v1.5 54% v1.6 22% © 2010 AdMob, Inc. Confidential & Proprietary
- 12. Android OS Version Distribution Android OS DistribuJon Mar 2010 v1.1 v1 v2.0.1 0% 0% 0% v2 v1.6 3% 13% v2.1 23% v1.5 61% © 2010 AdMob, Inc. Confidential & Proprietary
- 13. Android OS Version Distribution Android OS DistribuJon Apr 2010 v2 v1.1 v1 3% 0% 0% v1.6 18% v1.5 43% v2.0.1 18% v2.1 18% © 2010 AdMob, Inc. Confidential & Proprietary
- 14. Android OS Version Distribution 3,000,000 2,500,000 2,000,000 1,500,000 February March April 1,000,000 500,000 ‐ v1.5 v2.1 v2.0.1 v1.6 v2 v1 v1.1 © 2010 AdMob, Inc. Confidential & Proprietary
- 15. Ad Placement Do’s and Don’ts • Don’t fight the user flow of your application – Not good for AdMob, You, Advertisers or Users. – Avoid pushing ads when they have a decisive next action. • Example: Menu Page/Game Start – Not great for AdMob Ads, but useful for House Ads
- 16. Engaging with the User Flow Ads perform best when users are in an open frame of mind We see almost 3X CTR on pages like these! User is finished User is finding User is looking at looking at content… content…No Ads content…No Ads Engaging Ad with a Great CTR!
- 17. Best Practices-Stay Visible All Apps: • Keep ad-unit distinct from page content (alternating color) Scrolling Apps: • Begin Ad-call in advance of page content • Place ad on the frame-or- allow ad to scroll with content
- 18. Earning Money with Mobile Advertising You get paid 60% of click $ User downloads your app User clicks on the ad User visits page with an ad Some advertisers pay on a cost per impression (CPM) basis ©2010 AdMob, Inc. Confidential & Proprietary
- 19. How Does AdWhirl Improve My Business? Earn More Revenue From Networks Optimize your allocations to ad networks to maximize revenue Increase Fill Rate Use multiple ad networks and House Ads to get 100% fill rate Get More Flexibility Turn networks on and off for any reason Cross-Promote/Upsell Your Apps Use House Ads to cross-promote your apps or drive upgrades to paid versions Sell Your Own Ad Campaigns Use House Ads to serve campaigns you sell directly to advertisers Centrally Manage Across Platforms Monetize your iPhone and Android apps from one place ©2010 AdMob, Inc. Confidential & Proprietary
- 20. Case Study: Backflip Studios Backflip Studios earned more than $350,000 in December 2009 with AdWhirl and mobile advertising is now responsible for approximately 50% of monthly revenues for the company. “ Sales come and go in spikes. But ad revenue is steady and I can build a business on that.” – Julian Farrior Founder Backflip Studios Featured in: ©2010 AdMob, Inc. Confidential & Proprietary
- 21. AdWhirl Supports Unlimited Mobile Ad Networks Unlimited additional networks can be added in quickly and easily ©2010 AdMob, Inc. Confidential & Proprietary
- 22. Using Multiple Ad Networks to Maximize Revenue 1) Choose the right networks for your app • Consider ad quality and appropriateness for your app • Consider what ad formats are available 2) Monitor ad network performance and adjust to maximize revenue • Network eCPMs vary over time – check your networks’ performance often • Adjust allocation percentages and rollover priorities accordingly 3) Communicate with your networks regularly • Know when high-paying campaigns are in the pipeline & allocate accordingly • Determine whether there are custom sponsorship opportunities ©2010 AdMob, Inc. Confidential & Proprietary
- 23. AdWhirl Is Open Source Customization and Flexibility • Plug in custom functionality, such as your ad server, through Custom Events • Customize or build on top of the AdWhirl code in any way at any time Direct Troubleshooting • Access the code directly to troubleshoot • Tweak as desired, or contact AdWhirl Support Community Support • An entire open source community helping make AdWhirl better • More developers reviewing code = more robust product Full Transparency • Review Server or SDK code at any time • See exactly how AdWhirl functions in your app ©2010 AdMob, Inc. Confidential & Proprietary
- 24. Centrally Manage Your iPhone and Android Apps ©2010 AdMob, Inc. Confidential & Proprietary
- 25. AdWhirl Leads in Ad Mediation Size and Scale Sample App Developers • >100M ad requests per day • >1,700 iPhone apps • >200 Android apps Transparent Business Relationship • You own your relationships with networks • Networks pay you directly • No extra lag time in network payments Product Leadership • Easiest to use • Most flexibility and control • Open source ©2010 AdMob, Inc. Confidential & Proprietary
- 26. Getting Started Is Easy 1. Download the AdWhirl 2. Set up accounts with 3. Integrate AdWhirl and 4. Monitor and optimize SDK networks you want to network SDKs into your your earnings use application and submit for app store approval ©2010 AdMob, Inc. Confidential & Proprietary
- 27. Top Developers Prefer AdWhirl Ease of Use “We like that AdWhirl is lightweight and straightforward and that you can figure out how to use it quickly. It gets the job done easily.” –John Libby, MobilityWare (Blackjack Free, Free Video Poker) Full Transparency “It’s about trust. It gives us peace of mind knowing that we can look under the hood and see what’s actually going on.” –Jon Schlegel, Optime Software (Checkers Free, Chess Free) Community Support / Robustness “It’s great that a lot of people will be evaluating the code and submitting new features and fixes – this results in a very robust product.” –Darren Sillett, MMG Games (Sudoku, Whirly Word) Direct Troubleshooting “Troubleshooting is much easier when you can access the code, and when we find things that aren’t working for us we’re able to fix them directly instead of having to request support.” –Kazuho Okui, naan studio (Echofon) ©2010 AdMob, Inc. Confidential & Proprietary
- 28. Thank you! © 2010 AdMob, Inc. Confidential & Proprietary