SlideShare a Scribd company logo
ADOPTING A USER MODELING APPROACH TO
QUANTIFY THE CITY
Assunta MatassaFederica Cena
Department of Computer Science - University of Torino
BACKGROUND/1
QS.
Quantified Self (QS) helps people to acquire
personal data on different aspects of their daily
lives, like the activities performed, the space
visited, people encountered, physiological and
psychological states.


Department of Computer Science - University ofTorino
1
BACKGROUND/2
USER MODEL
All these data are gathered by means of Personal
Informatics tools and represent an opportunity for
the User Model, a repository of user personal
information that can be used to provide
personalization.


Department of Computer Science - University ofTorino
2
BACKGROUND/3
CROWDSENSING
individuals with sensing and computing devices collectively share data
and extract information to measure and map phenomena of common interest.
It requires the active involvement of individuals to contribute sensor data
(e.g. taking a picture, reporting a road closure) related to a large-scale
phenomena.
Department of Computer Science - University ofTorino
3
RESEARCH QUESTION
What if we are able to apply the model of the QS to the
development of our cities?
It is a question that appears to be gaining steam.

Department of Computer Science - University ofTorino
4
If the city can be defined as a composite individual, its data
can be managed as the composition of the User Models of all its
citizens.
Department of Computer Science - University ofTorino
5
OUR PROPOSAL
QS provides a complete picture of user with her habits, behaviour
and activities in the User Model, then the aggregation of User Models
can provide a complete picture of a city.

All these data can be used to build a City Model, to provide services
"adapted" to collective people and space features.
Department of Computer Science - University ofTorino
5
Department of Computer Science - University ofTorino
5
The cooperation among mobile
devices leveraging on the multi-
sensing capabilities, can help to
create a cyber-sensing-system for
the smart city when many devices
work together such as a “swarm”.
Smartphones can also be used as
mobile sensors to measure the
quality of the environment in which
we live.Allowing them to gather
some information and share it, in a
completely safe and anonymous
way, we could form a dynamic map
of the city.
GOALS
Department of Computer Science - University ofTorino
6
A. make individual aware of collective behaviour and foster in that way an individual
behaviour change;
B. enable citizens to make better decisions;
C. allow citizens to monitor the performance and spending of public services;
D. allow stakeholders to make more informant decision regarding the collective space. 

Our idea is to combine a User Model with a Crowdsensing
approach for collecting and analysing data.
Department of Computer Science - University ofTorino
8
NOVELTY OFTHE APPROACH
4 STEP APPROACH
Department of Computer Science - University ofTorino
10
1. exploit User and Group Modeling techniques in order to create the City
Model from the individual User Models
2.exploit crowdsensing approach to fill the City Model
3.exploit machine learning and data mining algorithms in order to aggregate
and analyse the data in the City Model and find behavioural patterns and
interesting correlations
4.provide meaningful visualisation of the data in order to make easier to
understand complex collective phenomena.
1° STEP: CITY MODELING
Traditionally, User Modeling is the process of creating and maintaining
a model of the user, with information about its preferences, interest, etc.
Moreover, there is a long tradition in aggregating single user models in
Group Model. Group Modeling can be seen as the process of
modeling the group member in order to find the optimal solution for
every ones
This approach can be used to create the City Model.
Department of Computer Science - University ofTorino
11
2° STEP: CROWDSENSING
The involvement of citizens in collecting data in order to monitor some
large-scale phenomena that cannot be easily measured by a single individual.
It requires a minimal effort from the users, in fact the information can derive
from the study of movements of crowd in the city monitoring by mobile
devices and information voluntarily provided by users.
Providing real time information about the space, it opens new perspectives
for cost-effective ways of making local communities and cities more
sustainable.
Department of Computer Science - University ofTorino
12
3° STEP:ANALYTICS
The analysis phase of the data is one of the most important since it
allows to find patterns, co-occurences and new aspects within of the
data.
Standard statistics and data mining techniques can be applied to the
data (clustering, decision tree) in order to find new knowledge and
insight on the single user or on the city at a whole.
For example, we can correlate users activity level with city traffic level
to see if these two facts are somehow correlated.
Department of Computer Science - University ofTorino
13
4° STEP:VISUALISATION
A meaningful visualisation of these collected data should be presented for
the users instead of a classical one, in order to enhance their understanding
about data.
We support the adoption of a storytelling approach as a meaningful and
effective way to convey data.
Indeed, a hypothetical solution could be presenting a story focusing on the
values of parameter which is more relevant for user.
Department of Computer Science - University ofTorino
14
EXPECTED RESULTS
We aim to create a City Model by means of:
A. data explicitly declared by users, exploiting crowdsensing
B. implicitly collected personal data, exploiting QS tools to
gather data and data mining techniques to infer data from
behaviour
C. aggregating data in order to create a collective picture
D. exploiting Group Modeling techniques to creating Group
Models.
Department of Computer Science - University ofTorino
15
NEXT STEPS
collect data exploiting
crowdsensing regarding data
about the comfort on different
space to fill the City Model.
Real example would be using data
coming from our existent project,
ComfortSense.
Department of Computer Science - University ofTorino
16
Assunta Matassa
University of Torino
matassa@di.unito.it
Thank you for the attention!
Q&A

More Related Content

PDF
Living Land Use - Telecom Big Data Challenge - Trento ICT Days 2014
PDF
Citymatter: UX / UI Design
PDF
Mobile Age Project - Factsheet
PDF
vcms_a_global_perspective_short_paper
PDF
Urbanopoly: Collection and Quality Assessment of Geo-spatial Linked Data via ...
PDF
Crowdsourcing and citizen engagement for people-centric smart cities
PPTX
Input soliciting v2
PPT
ICT AND URBAN PLANNING. By Antonio Caperna
Living Land Use - Telecom Big Data Challenge - Trento ICT Days 2014
Citymatter: UX / UI Design
Mobile Age Project - Factsheet
vcms_a_global_perspective_short_paper
Urbanopoly: Collection and Quality Assessment of Geo-spatial Linked Data via ...
Crowdsourcing and citizen engagement for people-centric smart cities
Input soliciting v2
ICT AND URBAN PLANNING. By Antonio Caperna

What's hot (20)

PPT
Osimo fp7consult13072010def
PDF
The role of ICT in the new urban agenda
PDF
Personas como sensores; personas como actores.
PDF
A Socio-Technical Design Approach to Build Crowdsourced and Volunteered Geogr...
PPTX
Crisis Mapping
PPT
E-democracy in collaborative planning: a critical review
DOCX
APPLICABILITY OF BIG DATA TECHNIQUES TOSMART CITIES DEPLOYMENTS
PDF
8. City Science: Urban Big Data and New Urban Systems
PPTX
GIS 2.0, The Disaster Cycle, and It's Implications for Humanitarian Knowledge...
PDF
1st Workshop '(Un)Plugging Data in Smart City-Regions' from the Series 'Bridg...
PPT
Pilot Cybercartographic Atlas of the Risk of Homelessness
PPTX
data journalism
PPTX
Mac373 med312 data journalism lecture
PPTX
Public transport crowdsourcing: it's arrived are you on board?
PDF
TU1306-MOU
PDF
Innovative city convention 2013 - Workshop 1 Overcoming the smart city challe...
PPTX
Smart Urban Planning
PPTX
COST Actions: ENERGIC, Mapping and the citizen sensor.
PDF
intrusiveness of outdoor advertising and visual information
Osimo fp7consult13072010def
The role of ICT in the new urban agenda
Personas como sensores; personas como actores.
A Socio-Technical Design Approach to Build Crowdsourced and Volunteered Geogr...
Crisis Mapping
E-democracy in collaborative planning: a critical review
APPLICABILITY OF BIG DATA TECHNIQUES TOSMART CITIES DEPLOYMENTS
8. City Science: Urban Big Data and New Urban Systems
GIS 2.0, The Disaster Cycle, and It's Implications for Humanitarian Knowledge...
1st Workshop '(Un)Plugging Data in Smart City-Regions' from the Series 'Bridg...
Pilot Cybercartographic Atlas of the Risk of Homelessness
data journalism
Mac373 med312 data journalism lecture
Public transport crowdsourcing: it's arrived are you on board?
TU1306-MOU
Innovative city convention 2013 - Workshop 1 Overcoming the smart city challe...
Smart Urban Planning
COST Actions: ENERGIC, Mapping and the citizen sensor.
intrusiveness of outdoor advertising and visual information
Ad

Viewers also liked (20)

PPT
PPT
Infusing social innovation in FI for Manufacturing-FIA Athens
PDF
Master in Big Data Analytics and Social Mining 20015
PPTX
Fiware Platform
PDF
2016.07.05 Talk @Ciência 2016, Lisbon
PDF
Privacy-respecting Auctions as Incentive Mechanisms in Mobile Crowd Sensing
PDF
The Night is Young: Urban Crowdsourcing of Nightlife Patterns
PDF
The Concept of Sensing as a Service Using Mobile Crowdsensing
PPTX
PhD Defense Talk - Near-Optimal Mobile Crowdsensing: Design Framework and Alg...
PPTX
Managing Smartphone Crowdsensing Campaigns through the OrganiCity Smart City ...
PDF
Internet of Things - Preparing Yourself for a Smart Nation
PPTX
Crowdsourcing - an overview
PDF
Crowd sensing, mobiles and feedback
PDF
The Connected World - A Future of Possibilities
PDF
Building Smart Cities with Smart Citizens
PDF
Sensing as-a-Service - The New Internet of Things (IOT) Business Model
PDF
REDtone IOT Smart City Solutions - CitiAct and CitiSense
PDF
IOT and Big Data - The Perfect Marriage
PPTX
Patterns of talk on twitter during the queensland3
Infusing social innovation in FI for Manufacturing-FIA Athens
Master in Big Data Analytics and Social Mining 20015
Fiware Platform
2016.07.05 Talk @Ciência 2016, Lisbon
Privacy-respecting Auctions as Incentive Mechanisms in Mobile Crowd Sensing
The Night is Young: Urban Crowdsourcing of Nightlife Patterns
The Concept of Sensing as a Service Using Mobile Crowdsensing
PhD Defense Talk - Near-Optimal Mobile Crowdsensing: Design Framework and Alg...
Managing Smartphone Crowdsensing Campaigns through the OrganiCity Smart City ...
Internet of Things - Preparing Yourself for a Smart Nation
Crowdsourcing - an overview
Crowd sensing, mobiles and feedback
The Connected World - A Future of Possibilities
Building Smart Cities with Smart Citizens
Sensing as-a-Service - The New Internet of Things (IOT) Business Model
REDtone IOT Smart City Solutions - CitiAct and CitiSense
IOT and Big Data - The Perfect Marriage
Patterns of talk on twitter during the queensland3
Ad

Similar to Adopting a User Modeling Approach to Quantify the City (20)

PDF
Social Data Science For Intelligent Cities
PDF
Designing with data
PDF
Bi g data_urban modeling_21082013
PPTX
Listening to the pulse of our cities fusing Social Media Streams and Call Dat...
PDF
IRJET- Cost Comparison of different Grid Patterns of Floor Slab of Same Span
PPTX
Data Days: Citadel pilots results
PDF
Dino pedreschi keynote ieee cist 2014 BIG DATA ANALYTICS & SOCIAL MINING
PDF
Master thesis
PDF
The human face of AI: how collective and augmented intelligence can help sol...
PPTX
Privacy, Ethics, and Big (Smartphone) Data, at Mobisys 2014
PPTX
Crowdsourcing Approaches for Smart City Open Data Management
PDF
Bi g data_urban modeling_applications_23092013
PDF
Smart Urban Planning Support through Web Data Science on Open and Enterprise ...
PDF
Smart Models for Smart Cities - Modeling of Dynamics, Sensors, Urban Indicato...
PPTX
Enhanced Urban Planning through Disruptive Technologies for more Age Friendl...
PDF
Giulia Melis - research and paper proposals for WG2
PDF
Thesis Topics and Proposals @ Polimi Data Science Lab - 2023 - prof. Brambill...
PPTX
ISAIA2012
PPTX
Listening to the pulse of our cities with Stream Reasoning (and few more tech...
PDF
Seeing Cities Through Big Data: Research, Methods and Applications in Urban I...
Social Data Science For Intelligent Cities
Designing with data
Bi g data_urban modeling_21082013
Listening to the pulse of our cities fusing Social Media Streams and Call Dat...
IRJET- Cost Comparison of different Grid Patterns of Floor Slab of Same Span
Data Days: Citadel pilots results
Dino pedreschi keynote ieee cist 2014 BIG DATA ANALYTICS & SOCIAL MINING
Master thesis
The human face of AI: how collective and augmented intelligence can help sol...
Privacy, Ethics, and Big (Smartphone) Data, at Mobisys 2014
Crowdsourcing Approaches for Smart City Open Data Management
Bi g data_urban modeling_applications_23092013
Smart Urban Planning Support through Web Data Science on Open and Enterprise ...
Smart Models for Smart Cities - Modeling of Dynamics, Sensors, Urban Indicato...
Enhanced Urban Planning through Disruptive Technologies for more Age Friendl...
Giulia Melis - research and paper proposals for WG2
Thesis Topics and Proposals @ Polimi Data Science Lab - 2023 - prof. Brambill...
ISAIA2012
Listening to the pulse of our cities with Stream Reasoning (and few more tech...
Seeing Cities Through Big Data: Research, Methods and Applications in Urban I...

Recently uploaded (20)

PDF
NewMind AI Weekly Chronicles - August'25 Week I
PDF
Reach Out and Touch Someone: Haptics and Empathic Computing
PPTX
ACSFv1EN-58255 AWS Academy Cloud Security Foundations.pptx
PPTX
KOM of Painting work and Equipment Insulation REV00 update 25-dec.pptx
PDF
Diabetes mellitus diagnosis method based random forest with bat algorithm
PPTX
Cloud computing and distributed systems.
PDF
How UI/UX Design Impacts User Retention in Mobile Apps.pdf
PPTX
Big Data Technologies - Introduction.pptx
PPTX
sap open course for s4hana steps from ECC to s4
PDF
Dropbox Q2 2025 Financial Results & Investor Presentation
PDF
Advanced methodologies resolving dimensionality complications for autism neur...
PDF
Empathic Computing: Creating Shared Understanding
PDF
Approach and Philosophy of On baking technology
PDF
The Rise and Fall of 3GPP – Time for a Sabbatical?
PDF
Build a system with the filesystem maintained by OSTree @ COSCUP 2025
PPTX
VMware vSphere Foundation How to Sell Presentation-Ver1.4-2-14-2024.pptx
PDF
Spectral efficient network and resource selection model in 5G networks
PDF
MIND Revenue Release Quarter 2 2025 Press Release
PDF
Mobile App Security Testing_ A Comprehensive Guide.pdf
PDF
Optimiser vos workloads AI/ML sur Amazon EC2 et AWS Graviton
NewMind AI Weekly Chronicles - August'25 Week I
Reach Out and Touch Someone: Haptics and Empathic Computing
ACSFv1EN-58255 AWS Academy Cloud Security Foundations.pptx
KOM of Painting work and Equipment Insulation REV00 update 25-dec.pptx
Diabetes mellitus diagnosis method based random forest with bat algorithm
Cloud computing and distributed systems.
How UI/UX Design Impacts User Retention in Mobile Apps.pdf
Big Data Technologies - Introduction.pptx
sap open course for s4hana steps from ECC to s4
Dropbox Q2 2025 Financial Results & Investor Presentation
Advanced methodologies resolving dimensionality complications for autism neur...
Empathic Computing: Creating Shared Understanding
Approach and Philosophy of On baking technology
The Rise and Fall of 3GPP – Time for a Sabbatical?
Build a system with the filesystem maintained by OSTree @ COSCUP 2025
VMware vSphere Foundation How to Sell Presentation-Ver1.4-2-14-2024.pptx
Spectral efficient network and resource selection model in 5G networks
MIND Revenue Release Quarter 2 2025 Press Release
Mobile App Security Testing_ A Comprehensive Guide.pdf
Optimiser vos workloads AI/ML sur Amazon EC2 et AWS Graviton

Adopting a User Modeling Approach to Quantify the City

  • 1. ADOPTING A USER MODELING APPROACH TO QUANTIFY THE CITY Assunta MatassaFederica Cena Department of Computer Science - University of Torino
  • 2. BACKGROUND/1 QS. Quantified Self (QS) helps people to acquire personal data on different aspects of their daily lives, like the activities performed, the space visited, people encountered, physiological and psychological states. 
 Department of Computer Science - University ofTorino 1
  • 3. BACKGROUND/2 USER MODEL All these data are gathered by means of Personal Informatics tools and represent an opportunity for the User Model, a repository of user personal information that can be used to provide personalization. 
 Department of Computer Science - University ofTorino 2
  • 4. BACKGROUND/3 CROWDSENSING individuals with sensing and computing devices collectively share data and extract information to measure and map phenomena of common interest. It requires the active involvement of individuals to contribute sensor data (e.g. taking a picture, reporting a road closure) related to a large-scale phenomena. Department of Computer Science - University ofTorino 3
  • 5. RESEARCH QUESTION What if we are able to apply the model of the QS to the development of our cities? It is a question that appears to be gaining steam.
 Department of Computer Science - University ofTorino 4
  • 6. If the city can be defined as a composite individual, its data can be managed as the composition of the User Models of all its citizens. Department of Computer Science - University ofTorino 5 OUR PROPOSAL
  • 7. QS provides a complete picture of user with her habits, behaviour and activities in the User Model, then the aggregation of User Models can provide a complete picture of a city.
 All these data can be used to build a City Model, to provide services "adapted" to collective people and space features. Department of Computer Science - University ofTorino 5
  • 8. Department of Computer Science - University ofTorino 5 The cooperation among mobile devices leveraging on the multi- sensing capabilities, can help to create a cyber-sensing-system for the smart city when many devices work together such as a “swarm”. Smartphones can also be used as mobile sensors to measure the quality of the environment in which we live.Allowing them to gather some information and share it, in a completely safe and anonymous way, we could form a dynamic map of the city.
  • 9. GOALS Department of Computer Science - University ofTorino 6 A. make individual aware of collective behaviour and foster in that way an individual behaviour change; B. enable citizens to make better decisions; C. allow citizens to monitor the performance and spending of public services; D. allow stakeholders to make more informant decision regarding the collective space. 

  • 10. Our idea is to combine a User Model with a Crowdsensing approach for collecting and analysing data. Department of Computer Science - University ofTorino 8 NOVELTY OFTHE APPROACH
  • 11. 4 STEP APPROACH Department of Computer Science - University ofTorino 10 1. exploit User and Group Modeling techniques in order to create the City Model from the individual User Models 2.exploit crowdsensing approach to fill the City Model 3.exploit machine learning and data mining algorithms in order to aggregate and analyse the data in the City Model and find behavioural patterns and interesting correlations 4.provide meaningful visualisation of the data in order to make easier to understand complex collective phenomena.
  • 12. 1° STEP: CITY MODELING Traditionally, User Modeling is the process of creating and maintaining a model of the user, with information about its preferences, interest, etc. Moreover, there is a long tradition in aggregating single user models in Group Model. Group Modeling can be seen as the process of modeling the group member in order to find the optimal solution for every ones This approach can be used to create the City Model. Department of Computer Science - University ofTorino 11
  • 13. 2° STEP: CROWDSENSING The involvement of citizens in collecting data in order to monitor some large-scale phenomena that cannot be easily measured by a single individual. It requires a minimal effort from the users, in fact the information can derive from the study of movements of crowd in the city monitoring by mobile devices and information voluntarily provided by users. Providing real time information about the space, it opens new perspectives for cost-effective ways of making local communities and cities more sustainable. Department of Computer Science - University ofTorino 12
  • 14. 3° STEP:ANALYTICS The analysis phase of the data is one of the most important since it allows to find patterns, co-occurences and new aspects within of the data. Standard statistics and data mining techniques can be applied to the data (clustering, decision tree) in order to find new knowledge and insight on the single user or on the city at a whole. For example, we can correlate users activity level with city traffic level to see if these two facts are somehow correlated. Department of Computer Science - University ofTorino 13
  • 15. 4° STEP:VISUALISATION A meaningful visualisation of these collected data should be presented for the users instead of a classical one, in order to enhance their understanding about data. We support the adoption of a storytelling approach as a meaningful and effective way to convey data. Indeed, a hypothetical solution could be presenting a story focusing on the values of parameter which is more relevant for user. Department of Computer Science - University ofTorino 14
  • 16. EXPECTED RESULTS We aim to create a City Model by means of: A. data explicitly declared by users, exploiting crowdsensing B. implicitly collected personal data, exploiting QS tools to gather data and data mining techniques to infer data from behaviour C. aggregating data in order to create a collective picture D. exploiting Group Modeling techniques to creating Group Models. Department of Computer Science - University ofTorino 15
  • 17. NEXT STEPS collect data exploiting crowdsensing regarding data about the comfort on different space to fill the City Model. Real example would be using data coming from our existent project, ComfortSense. Department of Computer Science - University ofTorino 16
  • 18. Assunta Matassa University of Torino matassa@di.unito.it Thank you for the attention! Q&A