Adoption cycle
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The document summarizes the technology adoption lifecycle model developed in 1957 by researchers at Iowa State University. The model proposes that new technologies are adopted in a categorical manner by different types of consumers over time. First are innovators, followed by early adopters, then the early majority and late majority, with laggards being the last to adopt. The model suggests most products and services follow this adoption pattern by diverse consumer profiles as the technology or innovation diffuses.
Adoption cycle
- 1. minivation Presents the adoption process for service or product.
- 2. The Adoption Cycle was developed by Joe M. Bohlen, George M. Beal and Everett M. Rogers at Iowa State University in 1957. http://en.wikipedia.org/wiki/Technology_adoption_lifecycle#cite_note-0
- 3. The adoption process of a product or service often follows five diverse client profiles. early majority ©© minivation.org 2010 (some rights reserved)
- 4. Innovators are first. ©© minivation.org 2010 (some rights reserved)
- 5. Second come the early adopters. ©© minivation.org 2010 (some rights reserved)
- 6. Third round sees the early majority starting to use the product or service. ©© minivation.org 2010 (some rights reserved)
- 7. Fourth round sees the late majority. ©© minivation.org 2010 (some rights reserved)
- 8. Lastly the laggards arrive. Relax, I’m here! ©© minivation.org 2010 (some rights reserved)
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