Adtech london get jar sep2010
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The document discusses the growth of apps and opportunities for brands. It notes that GetJar is the world's 2nd largest app store, supporting over 70,000 free apps across multiple platforms. It also outlines GetJar's app and site promotion services, including their "App It!" link that helps drive downloads across devices. The document provides examples of brands that successfully used GetJar's services to significantly increase their app downloads.
Adtech london get jar sep2010
- 1. The Apps Explosion: Opportunity for brands
- 2. GetJar is the world’s 2 nd largest app store Appsolutely Everything Supports 2200+ phones 70,000+ free apps 90M downloads per month 1 billion downloads to date 200+ countries App / Site Publishing and Promotion for content owners Free distribution Pay-Per-Download distribution App / site promotion
- 3. Providing distribution for some of the biggest brands… Internet Players Games & Entertainment Social Networking
- 4. In an industry that will reach 50 bln downloads by 2012 92 % CAGR March 2010, Chetan Sharma Consulting
- 5. All this is driven by content hungry consumers Confidential 18-34 years 61% Male 70% Download Min. 3-4 times week 60% Have downloaded apps with ads 65% Use mobile Internet more then Internet 69% Source: GetJar research poll, 1000 users Q4 2009. GetJar demographic 42% using apps while at home
- 6. Top apps downloaded on GetJar in August Facebook – social networking Ebuddy – social networking Opera mini - browser Nimbuzz – social networking Google – search Mig33 – social networking Yahoo! Mobile – News / search My-player – Bitstream Bolt – browser Yahoo! Mail - email Confidential
- 7. However, being successful is not child’s play… Over 4,000 different handsets At least 8 different platforms to develop on More then 48 different app stores An estimated 425,000 apps alone in the App Store, Android Market and GetJar Multiple marketing tools including Ad Networks, SMS, MMS, Bluetooth, QR codes… Confidential
- 8. Consumer marketing – Just App it! Confidential APP IT! is a unique link created when you upload your app / site to GetJar It’s provides you with one, single destination to tell consumers where to get your app or access your site regardless of their phone make/model”
- 9. Facebook: App it! off a mobile site Confidential Step 1: Placed the App it! link on their mobile site Step 2: The consumer clicks the link and is taken to their page on GetJar Step3: GetJar serves them the most appropriate app for their handset
- 10. App it! increased downloads more then 10x Uploaded their site in March 2009 Placed the App it! link on their site in Sep 2009 Downloads went from 80,000 / week to 1.5 million!
- 11. Associated Press: Just APP IT! with email! As part of the World Cup the Associated Press wanted to promote it’s apps to users using email They uploaded their apps and mobile site to GetJar Once uploaded they incorporated the link to their APP IT! in an email campaign to several hundred thousand subscribers The resulting email campaign achieved a 20% click through from consumers
- 12. Cnectd: App It! through Twitter Confidential Uploaded iPhone, Android and BB apps Placed App it! on their website Tweeted the link 600,000 dl’s in 6 days
- 13. App it! can be used on a website (example) Confidential
- 14. In-store marketing – It’s all about placement PPD: sponsored apps on GetJar Google ad sense type ad service. Bid for premium visibility to increase downloads. Successful bids get premium listing Pay only for successful downloads Channels : GetJar.com and m.GetJar.com, as well as through channel partners like Sprint, Rogers and Sony Ericsson PlayNow Arena Targeting: Bid for downloads by geography, by handsets and by carrier m.getjar.com
- 15. Case study: Google Goal: Google was looking to reach a global audience with it’s Google Mobile App application Google Mobile App (“Google”) was posted on GetJar and started with 43,000 downloads/month, organically, without promotion. Solution: GetJar Pay Per Download campaigns were deployed in 2 phases Results: Google now receives over 1,000,000 downloads/ month Downloads to date: 14.6 million Background and Results Monthly download evolution First PPD campaign 2nd campaign (x3 budget)
- 16. Case study: Snaptu Goal: Quickly grow user base to attract higher cpm’s for advertisers to place ads in their app. Looked for global distribution Product: Cross platform app that aggregates a users favorites social networking widgets in one place for easier access Solution: Launched multiple PPD campaigns in two phases. Bids targeted by market and multiple campaigns run highlighting different services in the app Downloads to date: 5,200,000 Background and Results Monthly download evolution First PPD campaign 2nd campaign (x3 budget)
- 17. Conclusions Apps are becoming big business with estimates of an industry worth $32 billion by 2015 GetJar stands at the center of this explosion as the only cross platform app store Marketing apps requires focus on both driving consumers to destinations where they can get apps and marketing within the stores once they get there GetJar’s App it! services helps brands / agencies market their apps while not having to drive users to multiple different app stores Pay-Per-Download is a Google ad sense-like service to get premium visibility for apps while only paying for the downloads you get Confidential
- 18. GetJar Networks Inc. 1510 Fashion Island Blvd, suite 300 San Mateo, California 94404 USA Patrick Mork Chief Marketing Officer patrick@getjar.com www.getjar.com Follow us:
Editor's Notes
- #5: Asia still dominated downloads last year. Markets like Japan and Philipines show very high usage of mobile data. Asia 37% of downloads in 2009