Bill Scott - GetJar
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This document summarizes a presentation about the mobile app distribution platform GetJar. It discusses trends in app distribution moving beyond app stores, the continued importance of mobile web sites, and strategies for overcoming device fragmentation. Key points include that GetJar has 75 million downloads per month, partners with companies like FunRunGames, and provides tools like a conversion API to help developers navigate fragmentation across devices.
Bill Scott - GetJar
- 1. MOBILE MONDAY AMSTERDAM JUNE 7, 2010
- 2. GetJar Downloads, Today 75 million/month Downloads per Week 2 Confidential
- 3. GetJar Accepts Apps Designed in Any OS 3
- 4. Our Valued Partners FunRunGames 4
- 5. GetJar Performance 600.000 PPD 500.000 PPD campaign campaign 400.000 300.000 200.000 100.000 - mrt-05 apr-05 mei-05 jun-05 jul-05 aug-05 sep-05 okt-05 nov-05 dec-05 jan-06 feb-06 5
- 6. GetJar Performance PPD campaign 1.400.000 1.200.000 1.000.000 800.000 600.000 400.000 200.000 - May-09 Jun-09 Jul-09 Aug-09 Sep-09 6
- 7. Trends • App distribution is moving beyond app stores • The mobile web is still alive and well • Overcome device fragmentation 7
- 8. Less Than Optimal Web to Mobile Conversion 8
- 9. Less Than Optimal Web to Mobile Conversion 9
- 10. Less Than Optimal Web to Mobile Conversion 10
- 11. Optimal Web to Mobile Conversion Step 1: Send the User to Your Mobile Site 11
- 12. App Distribution is Moving Beyond App Stores m.facebook.com getjar.com/facebook-mobile Step 3: Link to your App Download Page Step 2: Offer the App Every App on GetJar has an App Download Page getjar.com/appname 12
- 13. App Distribution is Moving Beyond App Stores Facebook Downloads on GetJar Exceed Facebook Downloads on iPhone by 180% 9.000.000 8.000.000 7.000.000 6.000.000 5.000.000 4.000.000 3.000.000 2.000.000 1.000.000 - 13
- 14. App Distribution is Moving Beyond App Stores getjar.com/photobucket-mobile 14
- 15. App Distribution is Moving Beyond App Stores mobile.fandango.com getjar.com/fandango-movies 15
- 16. App Distribution is Moving Beyond App Stores 600,000 downloads in five days by “Tweeting the App Download Page” •The app: Cncted •Platforms: Blackberry, Android, iPhone and Symbian Every GetJar App has an App Download Page getjar.com/appname 16
- 17. App Distribution is Moving Beyond App Stores Mobile CPC Campaigns Twitter Campaigns Facebook Page Web SMS links • Every GetJar App has an App Download Page • ADP downloads are free for the developer and the consumer • getjar.com/appname 17
- 18. App Distribution is Moving Beyond App Stores Any carrier app store, search engine, handset, mobile portal, etc. can import GetJar Apps via HTML or XML 18
- 19. The Mobile Web is Still Alive and Well • The Problem – Users don’t bookmark sites on mobile browsers – Clicking a CPC ad sends a user to a site once – Clicking URL in a text message sends the user to a site once – But they don’t necessarily return • The Solution – People like to push buttons – Convert mobile sites into apps, i.e. buttons bookmarked on the phone screen – Developer uploads Mobile Site URL. – GetJar free Mobile Site Shortcut is built in Java, Android, Blackberry, WinMo, and Symbian and posted on GetJar for download – Result: Mobile Sites have reach and repeat like apps 19
- 20. How to Navigate the Device Fragmentation Swamp? Ugly Swamp or Vibrant Ecosystem? Conversion API 20
- 21. Overcome Device Fragmentation with Conversion API • The Problem • The Solution – Developers spend money – Call the GetJar Conversion promoting apps that don’t API from the app to track convert to active users the success of app installation – Android will become fragmented like other – Developers can focus Operating Systems, marketing budget on requiring developers to devices that convert, and build different versions of fix devices that don’t their app for different convert implementations of Android – The conversion API is not designed to replace app performance analytics like Flurry, rather to focus on conversion analytics 21
- 23. For more information: http://developer.getjar.com/university/ http://gettieawards.com/ GetJar Networks Inc. Bill Scott 1500 Fashion Island Blvd VP Sales & BD Suite 209 bill@getjar.com San Mateo, CA 94404 Tel +1 650 288 3225 23