Vietnam Mobile Day 2013: App Monetization 4 Secrets to Success
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This document discusses 4 secrets to app monetization success. The secrets are: 1) Create a "hybrid" monetization model that combines paid and free apps supported by ads. 2) Use powerful ad formats like launch and exit ads. 3) Take control of ad mediation to maximize revenue. 4) Maximize distribution by listing apps on multiple app stores and partnering with OEMs. The company discussed is a global mobile advertising network that processes over 31 billion ad requests per month across various regions and devices.
Vietnam Mobile Day 2013: App Monetization 4 Secrets to Success
- 1. App Monetization 4 Secrets to SuccessDuy Nguyen & Jessie, Lieu Kim Yen
- 2. GLOBAL INNOVATION FOCUSED A Global Mobile Advertising Network
- 3. 31+ BN AD REQUESTS / MONTH 10% SOUTH AMERICA 7% NORTH AMERICA 11% EUROPE 33% INDIA 14% MIDDLE EAST & AFRICA 11% REST OF ASIA 14% SE ASIA GLOBAL AUDIENCE
- 4. World’s SIMPLEST App Monetization Platform for Developers
- 5. 1 2 3 AppWrapped!Any App AppWrapperTM APP FILE Works with existing app file One Click Tool No Coding Needed! App with Monetization $ ONE CLICK, Zero Coding!
- 6. More than 1500 campaigns live across 150 countries at any given time
- 7. Smart Feature Phones Smart Feature Phones THE ONLY AD NETWORK WITH APP AND WAP INVENTORY ACROSS TabletsTablets Smart PhonesSmart Phones
- 8. LAUNCH AD: Featured before App starts LAUNCH AD: Featured before App starts EXIT AD: Featured on exiting the App EXIT AD: Featured on exiting the App PREMIUM AD UNITS
- 13. App Monetization 4 Secrets to Success
- 16. PAID: In-App Payment FREE: Ads based revenue Combine Free and Paid Models
- 17. Ads MONETIZE USERS WITH BOTH APPROACHES MONETIZE USERS WITH BOTH APPROACHES App User Choice User downloads App Pay Advertising Micro Transactions: Try & Buy / Subscriptions / Pay per Play ~10-20%
- 19. COVER PAGE BACK PAGE
- 20. ANY APP RICH MEDIA FORMAT + RIGHT PLACEMENTLAUNCH AD EXIT AD
- 21. AD MEDIATION CHOICE + CONTROL 3
- 22. HIGH FILL BUT LOW eCPM REGULAR MEDIATION TAKES AWAY MONEY 60% share 60% share € 100 € 60 € 36
- 23. OWN AD SALES Direct Ad Sales Team 1 CHOOSE NETWORKS Setup & get paid directly by Ad Networks of your choice 2 REST OF NETWORKS Aggregation of long tail Ad Networks 3 HOUSE ADS Leverage your user base to promote your new apps 4 eCPM HIGH FILL + HIGH eCPM
- 25. OTHER APP STORES
- 26. OEM DEALS
- 27. Summary CREATE “HYBRID” MODELS USE POWERFUL AD FORMATS 1 2 3 4 AD MEDIATION : CHOICE + CONTROL MAXIMIZE DISTRIBUTION
- 28. Awards & Recognition We have been awarded: •Media Company of the Year 2012- MMA Smarties •Red Herring Top 100 - Asia •Fastrack Top 20 Startup – Techcircle •Fastest Growing Company in the Portfolio – IDG Ventures Our CEO has been recognized: •Mobile Professional of the Year - Mobbys •#22 on India’s First Digital Power 100 – Impact •WAT Award – Mobile Entrepreneur of the Year
- 29. Duy Nguyen Business Director duy.n@vserv.mobi Jessie, Lieu Kim Yen Sr. Manager Business Development yen.l@vserv.mobi