Advanced Link Building Part 1
- 1. Preparation for Reaching Out Advanced Link Building: Part 1 Visible.net By Cody Barrus
- 2. Pre-Linkbuilding Techniques Using: Social Networks Comments Email
- 3. Long-term Goals ● Use your social platform to build relationships with quality sites ● Use blog comments to encourage future link building ● Improve your link building rate of success
- 4. Building The Relationship ● While relationship building is not always necessary to build a link, it is an option that should always be considered ● It will build trust with other sites ● It will build a network of professionals and bloggers around your website
- 6. Your Social Networks Create ● Constant stream of contact with customers ● Encouragement for repeat business ● A platform for reaching out to other sites
- 7. Who Should I Use This Technique With? ● Webmasters who have very active social accounts – They post around 5 or more times a day – They respond to other users posts or tweets ● Always reach out on the network they use most
- 8. Finding a Webmaster on Social ● When looking at sites to build relationships with keep an eye out for these symbols ● These will point you to a websites social accounts
- 9. What to do? ● Twitter: – Follow them – Re-tweet interesting posts – Send one or two @ messages ● Facebook & Google+: – Friend them – Comment on their posts – Share their posts – Post on their wall
- 10. Be Patient ● Wait at least a week before you reach out to build a link ● Reach out using email or a privet message ● If they don't respond: – Continue to be active – Wait two or three weeks – Reach out again using email
- 11. Rules ● Never keep an empty social account
- 12. Be Consistent ● You don't need to post, tweet or message frequently but you do need to consistently ● Set aside at least 15 min, 2-3 times per week for social networking
- 13. Respond ● When someone messages you always respond
- 14. Why Update Social Networks ● Evidence of active presence online ● No updates says, “I don't care” ● Without consistent update's, reaching will appear to be spam If you don't how to use your social network schedule a 30 min training appointment with your social tech
- 15. Comments
- 16. Building a Relationship ● An alternative approach to using social media ● Commenting is simple and effective
- 17. Who Should I Use This Technique With? ● Bloggers who write quality content ● Bloggers who don't actively use social media ● Bloggers who don't post contact info
- 18. How to Comment ● Always comment on the topic they have written ● Share your opinion or your point of view ● Never put a link inside a comment ● Don't ask for anything with these comments – Except as a last resort when no contact info or social network is available.
- 19. Your Goal ● Make them aware of you as a reader first and a website owner second
- 20. Reaching Out ● After posting 3-5 relevant comments to their blog over the course of 2+ weeks it's time to reach out ● Send them the link building email using one of the tactics discussed in future parts of this series
- 21. The Email
- 22. Keep is Short, Simple and to the Point
- 23. Whichever Method You Choose, It All Comes Down to Communication ● When reaching for the final link building email, be clear and direct ● Don't try to cloak the fact that you are building links, instead make it look mutually beneficial ● You don't need to “sell” them on the link
- 24. Which Method Should You Use? ● All these different forms of contact are at your disposal ● It's up to you to figure out the best tactic when reaching out ● If they have a nice contact page use email ● If they have active social networks use those ● If they interact with their commenter's then leave comments
- 25. Gook Luck ● Slide show by Cody Barrus- cody.barrus@visible.net ● Visible.net