What do you need to know about follow?
- 1. What do you need to know about Follow? Ruth Arnold geekmummy.com @geekmummy @R2UK
- 2. What is page rank? ◦ A measure of your web site’s authority ◦ A number from 0 – 10 ◦ Established blogs are typically PR3 – 5 ◦ Check yours at http://prchecker.info What is nofollow? ◦ When you link to another web page, you share a little bit of your page rank with them ◦ Setting the link to nofollow prevents this Definitions
- 3. Google does not prevent selling text links BUT Google says such links must be set to “nofollow” ◦ <a href=http://www.mysite.com rel=“nofollow”> Can I sell links on my blog?
- 4. If Google detects suspicious links: ◦ Page Rank decrease ◦ May even remove your blog from their results completely What do I do? ◦ Fix the links ◦ Resubmit your blog to Google ◦ Wait approximately 90 days What if I don’t use nofollow?
- 5. Site infected with malware Lots of broken links Lots of spam comments Site down Duplicated content Use Google’s webmaster tools to monitor your site ◦ http://www.google.com/webmasters/tools/ Can anything else damage my Google ranking?
- 6. Blogs / Tweets are covered by laws and regulations ◦ Advertising Standards Authority ◦ Office of Fair Trading MUST disclose if we ◦ Have been paid to write about a particular subject ◦ Have received complimentary product/service ◦ Have been paid to include specific keywords Can be fined if we don’t What about disclosure?
- 7. If you are paid to place a “follow” link, and don’t include a disclosure in the post, Google won’t know it was paid You won’t get penalised for “follow” links to sites that already rank highly with Google If you disclose with an image rather than text Google won’t notice If you avoid using the words “sponsored post” Google won’t notice Common misconceptions