Advanced Navigating the publishing industry
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The publishing industry is evolving due to mergers of large publishers and the shift to digital formats. While publishers still perform core functions like identifying, editing, and distributing content, there is a debate around whether their role has changed from educating readers to solely entertaining them. The industry encompasses a variety of publisher types from large trade houses to small presses and self-publishers. Regardless of size or format, publishers aim to balance profitability with disseminating worthwhile information.
Advanced Navigating the publishing industry
- 7. The publishing industry is the source of the most materials acquired in libraries 1. Sells billions dollars of books & serials annually 2.Multinational company 3.Produces 100 of thousands of items
- 9. PRH are only 5 large publishers Some people fear Other believe that the changes will generate more pressure After a merger in 2013 Penguin and Ramdom House
- 10. These same critics believe that publishers have abandoned their traditional role: ‘’To educate readers rather than on only entertain them.’’ EDUCATE ENTERTAIN traditionalrole Newrole
- 11. Publishers size scope purpose Publishersinternational corporation scholarly associations government agencies universities museums small companies individuals Publishers scholarly or popular serials books materials print, electronic or media formats Publishers nonprofits organizations societies private companies with international stockholders To prepare information for dissemination
- 13. All publishers carry out some core functions regardless of the types of materials and the size of the companies involved. Identify Edit OrganizeDistribute & Promote Track the legal contracts, sales form and profit or losses. Functions of Publishers
- 14. Creating Editing Designing Distributing promoting and tracking their work. Self- publishers 1st step is to find or may solicit materials directly to authors. Evaluate the proposals & manuscripts Companies
- 15. Frequently send manuscripts to experts in the appropriate subject areas for their review. Scholarly publishers Manuscripts are reviewed by peers who are experts in the subject; these peers evaluate the authority & validity of the work. Manuscripts
- 16. All publishers negotiate the contract signed with their authors; includes payment & who owns the copyright.
- 18. Types of Publishers trade publishers a. Companies b. online/ physical c. 10,000 or more copies scholarly publishers small presses a. specific subject b. print only few hundred each books individual publishers a. Distribute their own works. b. wide range of subject a. universities presses & department b. societies & Association c. 500-5000 copies -
- 19. Scholarly publishers societies universities museums associations school charities These presses may issue a couple of titles a year or may have a very large publishing operation Their main purpose may be publishing or the publishing process may be a minor part of their operation. They may rely on a profits from their publishing to support the other activities of their organization. The purpose of their publications is to share information related to their organizational focus ‘’ A learned society raises the level of knowledge & understanding of the subject matter in which the society specializes.’’ (Morris 2001,163)
- 20. Publisher’s profit 2015 ed.
- 21. They publish all types of materials, in all subject areas, in all formats In the late 20th century, many trade publishing companies merged with or were purchased by larger international companies. Schiffin expresses a different concern: ‘’ Publishers have always prided themselves on their ability to balance the imperative of making money with that of issuing worthwhile books… It is now increasingly the case that the owner’s only interest in making money & as much of its possible’’. Trade publishers
- 22. Two factors that nearly all publishers deal: discounts sales to libraries Some economic factors involved in the publishing process are the same regardless of the size of the publishers or the format of the materials Some unique factors involved in publishing serials, books & electronic materials ECONOMICS OF PUBLISHING Publishing is a business in which almost all publishers need to make a profit to survive
- 23. Lowerprice • Many publishers sell books to libraries and booksellers at a price lower than that charged to the retail customer discounts • This discounts varies with the type of publishers & the purchaser • Libraries generally received smaller discounts than those given by publishers to distributors or bookstores 10to20percent • Libraries frequently receive discounts of 10 to 20 percent • while trade publishers offer online distributors such as Amazon & national chain bookstores such as Barnes & Noble discounts of as much 50 percent off their list.
- 24. Sales to the library Market When looking at the numbers of the items sold, many publishers see a pyramid with the huge numbers of commercial sales as the foundation of their sales. The next smaller levels are the educational market which includes textbooks for all levels & professional books in the technical, law, & medical fields. At the peak of the pyramid with fewest sales are the scholarly research materials, frequently written about a narrow topics of interest for a relatively small audience
- 25. Bookpublishing The Association of American Publishers, the major trade association of the industry, has more than 2,500 members. Thousands of other companies & organizations also publish materials. It is estimated there were more than 60,000 publishers of book & multimedia materials in the United States (Greco, Millot & Wharton 2014,7)
- 26. Publicationprocessfor books The publication process for books begins with the concept for the book.
- 27. Economic of publishing books the profit margin for most books is relatively small. Publishers expenses vary widely depending on the type of publisher, material & format. Design: typesetting & return : 20 % Royalties : 10 to 15% Marketing : 10 to 15% Discounts : 0 to 60% Fulfillment (storage, shipping, billing) 10% Overhead : 25 to 30 % Profit : 0 to 15%
- 28. Serials publishing Scientific journals began to appear in the 17th century as a means of sharing the results of research done by members of scientific academies. Almanacs, magazines & newspapers began in the late 17th to early 18th centuries. Cultural and literacy reviews became common in the mid- 19th century (Nisonger 1998,18-20)
- 29. Publication process for serials The publication process for serials is similar to process for publishing books; however, the entire process is done each day in the case of newspapers or weekly for many magazines.
- 30. Economic of publishing serials Magazines & newspapers rely on two major sources of revenue: sales of the issues & advertising. Many popular consumer magazines make more money from advertising than they do from subscription & newsstand purchases.
- 31. Electronic publishing The ability of the internet to provide rapid distribution of information has a dramatic impact on publishing. As is frequently true. Technological capabilities outrun the abilities of society & the law to deal with the implications of the rapid changes .
- 32. Electronic serials The growth of the internet has led to the development of electronics journals whose full content is available online. The 1st electronic journals appeared in the 1980s, & they became common in the 1990s(Nisonger 1998,26-27) In 2000, Hunter said that ‘’ If a journal publisher today is publishing only on paper, with no plans to migrate to electronic distribution , it must be either extremely specialized and in close contact with readers. Electronic distribution is no longer optional for the long term--- it is essential’’
- 33. Electronic books Electronic books were slower to develop than electronic journals for a number of reasons, most of which involve the existing technology.
- 34. Electronic databases Electronic databases are files of materials with a common theme. They may be compiled by publishers, by researchers, or by companies that gather materials from a number of sources. Databases may be freely accessible, require registration for access, or be accessible only with subscription payments. Databases may include nearly anything , for example, statistical data, articles, books, art & media.
- 35. THANK YOU FOR LISTENING
Editor's Notes
- #6: 1. Navigating- nav·i·gateˈnavəˌɡāt/verb gerund or present participle: navigating plan and direct the route or course of a ship, aircraft, or other form of transportation, especially by using instruments or maps. "they navigated by the stars" synonyms: steer, pilot, guide, direct, helm, captain 2. pub·lish·ingpəbliSHiNG/noun the occupation, business, or activity of preparing and issuing books, journals, and other material for sale. 3. in·dus·tryˈindəstrē/ noun. economic activity concerned with the processing of raw materials and manufacture of goods in factories. "the competitiveness of American industry“ synonyms:manufacturing, production; construction "Canadian industry"
- #7: Before a further information regarding on Navigating the publishing industry please watch the video on in began… Publishing industry evolution
- #8: Business sells billions dollars of books & serials annually. Consisting of companies ranging from huge multinational company to one person operations. It produces 100 of thousands of items that include everything from handmade books to electronic article & multimedia items.
- #9: It is a diverse industry undergoing dramatic changes result to economic pressures & technological developments & dealing with complex challenges. The no. of the traditional US publishers has declined as a result of many mergers, purchases & closures. The no. of publishers in Asia, Eastern Europe and other regions of the world has grown. 4. Many North American book publishers were purchased by international company that were also active in the media publishing business. These acquisition frequently created opportunities to reach new markets & present the publishers content in new ways. 5. For many years , half dozen multinational companies have published the majority of books & journals in US.
- #10: 1. After a merger in 2013, of Penguin & Ramdom House there are only 5 large publishers. 2. Some people fear this consolidation of publishers will result in less diversity in what is diversity in what is published. 3. Other believe that the changes will generate more pressure to produce items that make large profits, which may therefore result in lower quality in the content of the materials that are published.
- #11: These same critics believe that publishers have abandoned their traditional role: To educate readers rather than on only entertain them. 2. Their opponents stress that publishing is a business in which companies make profits in order to survive.
- #12: Publishers vary widely in their size, scope & purpose. They may huge international corporation, scholarly associations, government agencies, universities, museums, small companies or individuals. They may also publish scholarly or popular serials or books; they may publish the materials print, electronic or media formats. They may be nonprofits organizations, societies', or private companies with international stockholders. Regardless of these differences, they share a common function: to prepare information for dissemination.
- #14: All publishers carry out some core functions regardless of the types of materials and the size of the companies involved. Publishers identify the materials that they want to publish; Edit the materials Organize their presentation Distribute & promote the product. And track the legal contracts, sales form and profit or losses. Add up: Once a publisher decides a book is going to be published, everything has to be coordinated so that books get out into the market when the company said they would. At a publisher, a managing editor keeps track of what everyone is doing. If you are self-publishing, you'll have to fill that role.
- #15: Self- publishers have a less formal structure, but still perform the basic functions of creating, editing, designing, distributing, promoting and tracking their work. For most companies the 1st step is to find or may solicit materials directly to authors. They evaluate the proposals & manuscripts to determine weather they wish to publish the titles.
- #17: All publishers negotiate the contract signed with their authors; includes payment who owns the copyright. After all agreement has met both author & publishers. Publishers track the sales & determine whether the items make a profit. Show a sample contract
- #18: 1. Publishers may be described in many ways; by their size, their intended audiences or the types of materials they publish.
- #19: Four broad categories that describe both the size and intended audiences are trade publishers, scholarly publishers, small presses & individual publishers. Companies their main sales are online & physical bookstore; large corporation print as many 10,000 or more copies Includes universities presses & department, societies & association; sales are to libraries & researchers; 500-5000 copies. Specialized in a specific subject & may print only few hundred each books. Distribute their own works ranging from one title to many different works on a wide range of subject.
- #20: Scholarly publishers include societies, school, universities, museums, association & charities. These presses may issue a couple of titles a year or may have a very large publishing operation. Their main purpose may be publishing or the publishing process may be a minor part of their operation. They may rely on a profits from their publishing to support the other activities of their organization. The purpose of their publications is to share information related to their organizational focus. ‘’ a learned society raises the level of knowledge & understanding of the subject matter in which the society specializes (Morris 2001,163)
- #21: Scholarly publishers include societies, school, universities, museums, association & charities. These presses may issue a couple of titles a year or may have a very large publishing operation. Their main purpose may be publishing or the publishing process may be a minor part of their operation. They may rely on a profits from their publishing to support the other activities of their organization. The purpose of their publications is to share information related to their organizational focus. ‘’ a learned society raises the level of knowledge & understanding of the subject matter in which the society specializes (Morris 2001,163)
- #22: Trade publishers form the largest portion of the publishing industry. They publish all types of materials, in all subject areas, in all formats. In the late 20th century, many trade publishing companies merged with or were purchased by larger international companies. Schiffin expresses a different concern: ‘’ Publishers have always prided themselves on their ability to balance the imperative of making money with that of issuing worthwhile books… It is now increasingly the case that the owner’s only interest in making money & as much of its possible’’.
- #23: 1.Publishing is a business in which almost all publishers need to make a profit to survive. 2. Some economic factors involved in the publishing process are the same regardless of the size of the publishers or the format of the materials. 3. Some unique factors involved in publishing serials, books & electronic materials are discussed later in this chapter. 2 factors that nearly all publishers deal with are discounts and their sales to libraries
- #24: Many publishers sell books to libraries and booksellers at a price lower than that charged to the retail customer. This discounts varies with the type of publishers & the purchaser. Libraries generally received smaller discounts than those given by publishers to distributors or bookstores. Libraries frequently receive discounts of 10 to 20 percent, while trade publishers offer online distributors such as Amazon & national chain bookstores such as Barnes & Noble discounts of as much 50 percent off their list.
- #25: Sales to the library Market 1. When looking at the numbers of the items sold, many publishers see a pyramid with the huge numbers of commercial sales as the foundation of their sales. 2. The next smaller levels are the educational market which includes textbooks for all levels & professional books in the technical, law, & medical fields. 3. At the peak of the pyramid with fewest sales are the scholarly research materials, frequently written about a narrow topics of interest for a relatively small audience.
- #26: Book publishing The Association of American Publishers, the major trade association of the industry, has more than 2,500 members. Thousands of other companies & organizations also publish materials. It is estimated there were more than 60,000 publishers of book & multimedia materials in the United States (Greco, Millot & Wharton 2014,7)
- #27: Publication process for books The publication process for books begins with the concept for the book. -video- Tips on publishing your books
- #28: Economic of publishing books the profit margin for most books is relatively small. Publishers expenses vary widely depending on the type of publisher, material & format. According to Schuman & Harmon (1999,17), here are the basic factors that make up the expenses of publishing print books: Design: typesetting & return : 20 % Royalties : 10 to 15% Marketing : 10 to 15% Discounts : 0 to 60% Fulfillment (storage, shipping, billing) 10% Overhead : 25 to 30 % Profit : 0 to 15%
- #32: Watch the video how does the publishing companies evolved ( Changing face of publishing industries)