Baran6e ch03 for 8th ed.(1)
Download as PPT, PDF1 like1,474 views
The document discusses the history and role of books. It covers the origins of books in colonial North America, the development of novel and mass market paperbacks, and trends in the modern book industry. Key topics include the economic and cultural importance of books, censorship issues, and the impact of e-books and consolidation in the publishing industry.
Baran6e ch03 for 8th ed.(1)
- 1. Introdu Introduction to Mass Communication: Media Literacy and Culture 8th edition Stanley J. Baran Chapter 3 Books 1 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 2. Books The role of books in the country’s development Importance of books Economics and structure of the book industry Media literacy issues 2 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 3. Books What’s your favorite book??? WHY? 3 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 4. A Short History of Books Books in Colonial North America Settlers were poor and illiterate 1638: First printing press arrived Printing was under control of the British Crown (no secular texts; no criticism of government) 4 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 5. A Short History of Books Some early books 1638: Poor Richard’s Almanack by Ben Franklin 1644: The Whole Booke of Psalms: The FIRST BOOK!!! 1740: Pamela by Samuel Richardson: The FIRST NOVEL!!! 5 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 6. A Short History of Books 1765: Printers revolt after passage of Stamp Act Act was designed to control expression in the increasingly restless colonies. By the mid-1770s antiBritish sentiment had reached its climax. Pamphlets motivated and coalesced political dissent, challenging British right to govern the colonies. (e.g., Thomas Paine’s Common Sense) 6 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 7. A Short History of Books After the War, printing became central to cultural life in major cities. Printers/bookshops were connected to coffeehouses and taverns (pre-Barnes & Noble). Books were still expensive, often costing the equivalent of a working person’s weekly pay. Literacy a luxury Literacy rate grew (now, US literacy at 95%). 7 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 8. A Short History of Books The Flowering of the Novel 1884: linotype machine (set type mechanically) Approx. 1875: Offset lithography made it possible to print from photographic plates. 8 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 9. A Short History of Books The Flowering of the Novel Lower cost printing combined with literacy=novel 1860: Irwin and Erastus Beadle began publishing dime novels/pulp novels. By 1865 Beadle and company produced over 4 million volumes; made books a mass medium. 9 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 10. A Short History of Books The Coming of Paperback Books First pub. in 1952 Began as a paperback 1935: Allen Lane founded Penguin Books and invented the paperback. Today more than 60% of all books sold are paperbacks. 10 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 11. Books and Their Audiences The Book Industry 3 million titles (trad. & non. trad.) published in North America each year Readers buy 3 billion books Generate $33 billion in sales but book sales have FALLEN (while the cost of books has gone up). Books are the least “mass” medium…titles can be targeted towards broad or narrow audiences. New and innovative ideas are likely to appear in books. 11 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 12. Why are books so important, anyway? What lessons was Mr. Bradbury giving us with this book? Would our lives be any different if books ceased to exist? If yes, how so? If not, why not? 12 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 13. Books and Their Audiences The Cultural Value of the Book Books are: Agents of social and cultural change Important cultural repository Windows on the past 13 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 14. Books and Their Audiences The Cultural Value of the Book Books are: Important sources of personal development 14 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 15. Books and Their Audiences The Cultural Value of the Book Books are: Good sources of entertainment, escape, and personal reflection More individual, personal activity than consuming advertiser supported media Mirrors of culture 15 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 16. Books and Their Audiences Censorship Books are targeted because of their influence as cultural repositories and agents of social change. If a book is dangerous, should it be banned? Is there such a thing as a “dangerous book”? (we’ll see…) Book publishers’ obligations demand they resist censorship. Can you make any pro-censorship arguments? (Here are some reasons WHY people censor…) 16 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 17. Books and Their Audiences According to the American Library Association, among the library and school books most targeted by modern censors in the U.S. (20002009) are: Harry Potter Series The Adventures of Huckleberry Finn To Kill a Mockingbird Of Mice and Men The Color Purple The Goosebumps series In the Night Kitchen Are any of YOUR faves on here??? 17 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 18. Books and Their Audiences • According to the American Library Association, between 1990 and 2010, more than 10,000 books were banned because: 18 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 19. (Developing Media Literacy Skills) The Lessons of Harry Potter Why does it resonate with young people? Why does it appeal to those of all ages? The success of this wellwritten content contrasts with what critics contend is a steady decline in quality in other media (i.e., reality TV). 19 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 20. Books and Their Audiences • Aliteracy as Self-censorship What happens when we refuse to read? How much do you read? The National Endowment for the Arts released a summary of many studies that investigate all types of reading, even online. In summary, we learn how to read, but we read less during adolescence, which can have negative effects on our school work, getting a job, and participating in culture. 20 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 21. So, one more time, why are books so important??? 21 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 22. Scope and Structure of the Book Industry • Categories of Books Book club editions El-hi (textbooks for elementary and high schools) Higher education (college and universities) Mail order books Mass market paperbacks Professional books 22 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 23. Scope and Structure of the Book Industry Categories of Books Religious books Standardized tests Subscription reference books 23 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 24. Scope and Structure of the Book Industry Categories of Books Trade books University press 24 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 25. Trends and Convergence in Book Publishing Convergence E-publishing Helps with the issue of inventory E-books Account fo 10% of trad. publishes’ sales Good outlet for first-time authors Has a financial advantage over traditional publishing Writers get 4070% of royalties Enjoy those free e-books!!! Print on demand (POD) No remainders! 25 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 26. Trends and Convergence in Book Publishing Smartphones, Tablets, and e-readers e-readers iBook, The Nook, The Kindle In 2011, almost 1/3 Americans had an e-reader or tablet Hundreds of thousands of books are available for platform agnostic publishing 26 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 27. Trends and Convergence in Book Publishing Conglomeration cottage industry Today, industry dominated by a few giants which are divisions of national or international conglomerates. e.g., Time Warner Publishing (bought by the Hachette group, the second largest pub. in the world), HarperCollins (part of News Corp), Simon & Schuster (CBS Corporation). 27 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 28. Trends and Convergence in Book Publishing Demands for Profits and Hypercommercialism Now, the parent company expects profitability at all costs. Focus on brand name authors and a bestseller-driven system of high royalty advances. What happens to the little guy? subsidiary rights synergy 28 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 29. Trends and Convergence in Book Publishing Demands for Profits and Hypercommercialism Instant books Paid Product Placement Lack true substance Does the quality of work suffer? Hollywoodization Only books that have such potential will receive publishing deals 29 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 30. Trends and Convergence in Book Publishing Growth of Small Presses Over commercialization of book industry mitigated somewhat by rise of smaller publishing houses. Focus on narrow target markets (e.g., environment, GLBT issues) From Mother Courage Press, (Mother Courage, 1989) Click me! Restructuring of Book Retailing The number of bookstores in the U.S. is dwindling. Independent bookstores can offer personalized attention. (e.g., Religious specializations ) Another alternative is buying books online. Amazon, Bigwords, etc. 30 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.
- 31. Developing Media Literacy Skills The Lessons of Harry Potter Why does it resonate with young people? Why does it appeal to those of all ages? The success of this wellwritten content contrasts with what critics contend is a steady decline in quality in other media (i.e., reality TV). 31 © 2010 The McGraw-Hill Companies, Inc. All rights reserved.