Advanced portfolio research
- 2. RESEARCH The main research for your Advanced Portfolio should be completed and uploaded to your blog by Friday the 19th of July. This consists of: • 3 analyses of relevant music videos or trailers • analysis of 2 similar products for both ancillary tasks • audience research (questionnaire, focus group, interviews and results)
- 3. RESEARCH INTO SIMILAR PRODUCTS – MAIN TASK You need to have analysed 3 relevant products for your main task production (music videos or trailers from a relevant genre). Analysis 1 – detailed analysis illustrated with still images. Analysis 2 – video analysis. Analysis 3 – analysis of 7 key stills from the video. For each analysis you are focusing on the use of the 4 technical areas, conventions of genre and form, narrative, and representation. These should be uploaded to your blog by the end of the day THURSDAY 11th of July.
- 4. RESEARCH INTO SIMILAR PRODUCTS – ANCILLARY TASKS Ancillary Tasks: Film Trailer – front cover of a film magazine, film poster. Music Video – magazine advert for album, digipak. You need to analyse at 2 relevant examples for each ancillary task from your chosen genre. Print analysis focuses on the effect of fonts, colours, image, and layout. You should also identify conventions of form and genre. Remember to try to use a range of presentational methods.
- 5. AUDIENCE RESEARCH The best audience research is on-going throughout the production process. You should aim to get regular feedback on your planning and initial versions of your products. Preliminary audience research: • questionnaire and results • focus group and summary • interviews
- 6. PRELIMINARY AUDIENCE RESEARCH Questionnaire – the purpose of the questionnaire is to identify the demographic (age, gender) of your target audience, psychographic information (hobbies and interests), and what they find appealing/expect in your product. Focus group – ask members of your target audience to discuss what they like/dislike in examples of similar products. Interviews – interview members of your target audience about their views of the genre. Use a range of methods of presentation – e.g. online surveys. video, mind-maps, audio, etc.
- 7. Analysis 2 – Creative Analysis Questionnaire Results Analysis 3 – Still Image Analysis Focus Group Ancillary Task 2 – Analysis of 2 products Analysis 1 – Detailed Analysis Questionnaire written and distributed Ancillary Task 1 – Analysis of 2 products Target Audience Interviews Research Tasks – Check Your Progress The deadline for all these pieces of work is Friday the 19th of July. The deadline for the first 3 analyses is Thursday 11th of July.