FMP Lecture
- 2. Overview • You need to make a product package of your own choosing. This will most likely contain lots of different products based upon a consistent concept; – Creating a fake band and making products related to them- Poster, T-shirts, Merchandise, CD Cover etc • Students in the past have created; • Magazines • Posters • CD Cases • DVD Cases • T-shirt designs • Video Game assets • Radio show • Press Kit/Release • Graphic Novels • Point-of-Sale • Recipe Cards • Adverts • Themed photography portfolio • Podcast • Graphics portfolio
- 3. To Do 1. Initial plans – General ideas you could do 2. Product research – Research of similar products to what you’d like to do 3. Audience research – Research who would buy your product 4. Production Experiments – Trying out production methods 5. Proposal – Finalise your concept in a formal written format 6. Pre-Production – Design choices and Logistics- schedules, budgets etc 7. Production – Making it 8. Post-Production – Editing it 9. Exporting files 10. Peer Feedback 11. Evaluation
- 4. Initial Plans • You need to produce initial plans, exploring potential ideas and styles you could develop for your final product. You must complete; – A Mind Map exploring at least 3 separate ideas briefly. This should explore options- consider alternatives to everything. – A Mind Map exploring your chosen idea in lots of detail. Look at everything you could/want to include. Alternative ideas should be explored. – Mood Board (and analysis). At least 15 images that influence/inspire you. – Discussion of your choices and why you made them
- 5. Product Research • Research products (at least 4) similar to those you want to create yourself. Reference; – Type of image- studio/location, angle, effects, post-production – Use of lighting/ composition/ mise en scene/ costume/ props/ location/ colours/ fonts etc. – Appeal to audience – Meaning created through content • Discuss how your research will develop your final product – Common aspects in the researched products – What aspects of the research will you include in your final product • 3 can be contemporary but 1 must be pre-1990
- 6. Product Research • You need to research products similar to the one you plan to make. This could a similarity in style, narrative or character • My game is going to be a beat ‘em up side scroller so I will research Scott Pilgrim the Game • My project is going to be a fashion magazine so I will research Elle • My project is going to be a set of T-shirt designs so I will research designs on QWERTEE
- 7. Good sources to use • Youtube – Development diaries (Dev Diaries) – Trailers – Gameplay videos – Reviews – Behind the scenes • Kotaku/i09 – Use search engine – Academic articles on games/films/tv • The Guardian • Google Books • Google Scholar • Periodicals • Library books/magazines • Official website – May be blocked
- 8. Annotated Catalogue • Set out each source in the slide’s note section like this 1. Director/Author (DATE of release/publication) Name of film/book/webpage (URL if website/Magazine if an article) • Examples 1. Truffaut, F. (1959) The 400 Blows 2. Greene, N. (2007) The French New Wave - A New Look 3. Hitchman, S. (2008) A History of French New Wave Cinema (http://www.newwavefilm.com/about/history-of-french-new-wave.shtml) 4. Smith, J. (2014) French New Wave Cinema (Total Film, Issue 332) 5. Truffaut, F. cited in Smith, J (1994) Interview with Truffaut (Sight and Sound, issue 67) 6. Anon (accessed 2014) The French New Wave (www.realwebsite.com) 1. Film 2. Book 3. Website 4. Magazine article 5. Citation 6. Unknown author/date
- 9. Audience Research • Conduct research into your audience to understand their opinions and beliefs in regards to the product(s) you wish to produce. • Find out general information as well so you can get a general overview of the sort of person who would use/buy your product. • You must; 1. Conduct a questionnaire allowing you to generate results that will be useful to producing your final production (10 questions- use Survey Monkey to create this) 2. Analyse the results of your questionnaire and discuss how you will appeal to this audience 3. Conduct (at least 2) interviews asking qualitative questions to generate results that will be useful to producing your final production 4. Analyse the results of your interview and discuss how you will appeal to this audience 5. Produce and audience profile for your proposed audience
- 10. Audience Research A. Basic Information (Age, Gender etc.) 1. Name; 2. Gender; Male Female 3. Age; 15 and under 16-19 20+ B. What they would like to see in your product C. Your chosen product specific information (Do they use similar products? What do they like about them etc.) • You need to include at least 10 quantitative questions. • Create the questionnaire on Survey Monkey, a website which allows you to send the questionnaire easily to friends and family and collates the data received for you
- 11. Audience Research • Print screen each questionnaire answer’s graph – Go to SurveyMonkey – Go to “Analyse Results” in the top right of the page – Print screen each graph – Paste it onto the corresponding slide on 2. Research – Crop and rearrange as necessary • Discuss the graph and what it tells you – Observation • Simple description of what the bar graph shows you • “79% of my audience said they would prefer to play as an animal rather than play as a human” – What this says about my audience • What does this suggest about your audience (their interests, preferences and routines) • “My audience prefers “cute” graphics to realism” – How will your product appeal to this audience? • How will your product tailor to the result of this question • “I will include animal characters within my game”
- 12. Production Experiments • You need to experiment in your chosen medium • Make something similar but unrelated to your chosen idea – If you’re making a music magazine, experiment with magazine conventions – Do not make it a version of your final product; it is an experiment • Provide a brief reflection of the processes you used and how it has been useful • Experiment and test what you’d like to do. Look at tutorials, play around/familiarise yourself with the program you intend to use
- 13. Proposal • Finalise your concept in a formal written format discussing your idea’s; – Working title – Purpose – Genre – Research and Planning (how they have influenced your final idea) – Content – Audience – Legal and Ethical Considerations • ENSURE YOU CHECK GRAMMAR AND SPELLING
- 14. Complete • Interview analysis • Questionnaire analysis • Audience profile slide – Use the Audience Classification resource on Blackboard • Research evaluation • Production experiments • 3. Production Experiments pro forma • Any further research you can complete • Any further production experiments you want to complete Hand In on Monday • 1. Initial Plans • 2. Research • 3. Production Experiments • 4. Proposal • Any exported production experiments
- 15. Pre-Production • Style sheet – Collection of potential choice you could make for your products visuals (colours, image styles and fonts). Provide some indication of which ones you will use, where you will use them and reasons why – This should explore alternatives to everything- don’t just include one option. Look at several potential aspects to include and reference the ones you plan to use and why • Story Boards (If film is being produced) • Layout Plans (If print based or interactive media is being produced) – Potential designs you could do for your product using images, fonts and colours from style sheet – Layout of audio idea (structure)
- 16. Colour Schemes
- 17. Pre-Production • Resources – What do you need? Locations, costume and props- be very specific about what you need • Contingency Planning – What could go wrong? Technology, models, props, equipment, team members, weather, animals • Health and Safety – What could put people at risk? Equipment, props, animals, traffic, costume • Schedule – What products will you be working on each day? Will you be out taking pictures? Which days? Etc. – Be as detailed as possible
- 18. Production and Reflection IMPORTANT • At the end of each working day, print screen your work within the program you are using and reflect upon your work. • Discuss the tools and processes used in your production. • Log your thoughts and feelings about your work.
- 19. Peer Feedback • Conduct peer feedback on your products • What do people like/dislike about your product – Be specific – Be helpful/supportive – Do not use this as a chance to offend • Summarise the results – Answers you agreed/disagreed with – Changes you would make based on the feedback
- 20. Evaluation • Discuss the strengths and weaknesses of your; – Planning – Research – Time Management • Discuss the; – Aesthetic (the way it looks) qualities of your work – Audience appeal of your work • Strengths and weaknesses of the overall product • Include visual imagery as often as possible and where appropriate. This could be final products, screenshots or slides from previous submissions