Advanced SEO Site Audit Revealing If Google can Find, Crawl, Index, and Rank Your Site in 40 minutes or Less.
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The document outlines steps for optimizing a website for Google search, including creating a sitemap, implementing structured data, and monitoring crawl and index issues. It also discusses keyword strategies, article writing tips, and promotion techniques to enhance site visibility and ranking. Additionally, it emphasizes the importance of updating content based on keyword performance.
Advanced SEO Site Audit Revealing If Google can Find, Crawl, Index, and Rank Your Site in 40 minutes or Less.
- 1. @paulklebanov | @SEMrush Contact SEMrush feedback: paul.klebanov@semrush.com
- 2. @paulklebanov | @SEMrush Contact SEMrush feedback: paul.klebanov@semrush.com
- 3. @paulklebanov | @SEMrush Contact SEMrush feedback: paul.klebanov@semrush.com
- 4. @paulklebanov | @SEMrush Contact SEMrush feedback: paul.klebanov@semrush.com
- 5. @paulklebanov | @SEMrush Contact SEMrush feedback: paul.klebanov@semrush.com
- 7. @paulklebanov | @SEMrush Contact SEMrush feedback: paul.klebanov@semrush.com @paulklebanov
- 9. @paulklebanov Where I wanted to be
- 10. @paulklebanov
- 11. @paulklebanov
- 12. @paulklebanov STEP 1 STEP 2 STEP 3 STEP 4 Can Google Find Your Site ? Can Google Crawl Your Site ? Can Google Rank Your Site ? Can Google Index Your Site ?
- 13. @paulklebanov Can Google Find Your Site ?
- 14. Step 1: Create a sitemap and connet your site to Googles Search Console. @paulklebanov
- 16. @paulklebanov 1
- 18. @paulklebanov Implement Structured Data Manually
- 20. @paulklebanov Can Google Crawl Your Site ?
- 21. @paulklebanov Google Crawl Error Report
- 22. @paulklebanov 4 Types of Errors 1. DNS Errors 2. Server Errors 3. URL Errors 4. Robot.txt Errors
- 23. @paulklebanov
- 24. Server Error Robots.txt URL Errors DNS Time Out Failure 404(not found) Latency Truncated Headers 410(gone) Connection Reset 500(server error) Truncated Response 301(redirects) Connection Refused Connection Failed Connetion Timeout No Response @paulklebanov bit.ly/Fix-Google-Error
- 25. @paulklebanov
- 28. @paulklebanov
- 29. @paulklebanov
- 30. @paulklebanov
- 31. @paulklebanov
- 32. @paulklebanov Can Google Index Your Site ?
- 34. Two Things To Monitor 1. Beware of downward trend — Off page SEO issue. 2. Content Keywords — Strange keywords appearing in the content report. @paulklebanov
- 37. @paulklebanov Can Google Rank Your Site ?
- 38. Three Types of Keywords 1. Informational Keywords — Informative keywords that are based on answers to a specific problem. 2. Transactional Keywords — Keywords that signal an intent to purchase based on keyword or specifics of query. For example: Buy, Subscribe, For Sale, Brand + product name. 3. Navigational Keywords — Navigational keywords help people find your web page and are often branded. For example: “SEMRush, bodybuilding.com” @paulklebanov
- 41. Copy related searches by manually clicking through each keyword: @paulklebanov 1
- 43. Using Your Topic’s Keyword: @paulklebanov 1
- 46. @paulklebanov 1
- 47. Step 2: Rank the competitiveness of the keywords to determine how hard it is to get there. @paulklebanov
- 49. @paulklebanov 1
- 50. Keyword Specific, Medium, Broad Keyword Volume Keyword Difficulty(1-100) how long does it take to get a six pack specific 2400 78.26 at home ab workout medium 2900 90.3 best ab workout for men medium 2900 87.15 how to get abs in a week medium 4400 84.13 abs in 30 days specific 1000 86.52 @paulklebanov
- 51. SEMrush ranks the competitiveness automatically. SEMrush will analyze the top domains that are ranking in the first twenty organic search results for the given keyword. Based on each website’s SEMrush Rank, we calculate its domain strength and define its keyword difficulty. @paulklebanov
- 52. Step 3 (Write The Article) Introduce yourself, take them by the hand, and guide them. @paulklebanov
- 53. • Identify the problem. • Talk about the struggles. • Talk about the solution. • Exceed their expectations by giving something away to aid their journey. Structure Your Article: @paulklebanov
- 54. • Provide a complete answer. • Make sure it’s actionable. • Make sure you answer and/or adddress the initial question. • Hit all keywords in the keyword group. Article Check List: @paulklebanov
- 55. • Create headings • Create breaks • Create a table of contents • Have images ( not a wall of text) • Include internal links Formatting Tips: @paulklebanov
- 56. • Specify what you are answering. • Show the results that they will get. Headline Tips: @paulklebanov
- 57. End Result Customer Wants + Specific Period of Time How to get six pack abs in 30 days using this step-by-step workout plan. @paulklebanov
- 58. Step 4: Promotion Tips •Promote to your audience (email, and social) •Promote to other peoples' audience •Update your internal linking structure •Find influencers in your market and ask them to share insight and the article. •Post on a sub reddit board, message boards @paulklebanov
- 60. Step 5: Level Up (updating your article) •Identify the higher volume keywords that your article is starting to rank for. •Rewrite the meta title tag to include the new keyword. @paulklebanov
- 61. GET A FREE TRIAL OF SEMRUSH TODAY! @paulklebanov
- 62. GET A FREE TRIAL OF SEMRUSH TODAY! @paulklebanov
- 63. @paulklebanov
- 64. @paulklebanov
Editor's Notes
- #23: https://support.google.com/webmasters/answer/35120?hl=en&ref_topic=4610900 https://yoast.com/ultimate-guide-robots-txt/ DNS Errors Server Errors Robot.txt Errors Fetch as Google: https://support.google.com/webmasters/answer/6066468?visit_id=1-636262588043767764-2617746997&rd=2
- #24: https://support.google.com/webmasters/answer/35120?hl=en&ref_topic=4610900 https://yoast.com/ultimate-guide-robots-txt/ DNS Errors Server Errors Robor.txt Errors Fetch as Google: https://support.google.com/webmasters/answer/6066468?visit_id=1-636262588043767764-2617746997&rd=2
- #26: https://support.google.com/webmasters/answer/35120?hl=en&ref_topic=4610900 https://yoast.com/ultimate-guide-robots-txt/ DNS Errors Server Errors Robor.txt Errors Fetch as Google: https://support.google.com/webmasters/answer/6066468?visit_id=1-636262588043767764-2617746997&rd=2
- #27: https://support.google.com/webmasters/answer/35120?hl=en&ref_topic=4610900 https://yoast.com/ultimate-guide-robots-txt/ DNS Errors Server Errors Robor.txt Errors Fetch as Google: https://support.google.com/webmasters/answer/6066468?visit_id=1-636262588043767764-2617746997&rd=2
- #28: https://support.google.com/webmasters/answer/35120?hl=en&ref_topic=4610900 https://yoast.com/ultimate-guide-robots-txt/ DNS Errors Server Errors Robor.txt Errors Fetch as Google: https://support.google.com/webmasters/answer/6066468?visit_id=1-636262588043767764-2617746997&rd=2
- #30: https://support.google.com/webmasters/answer/35120?hl=en&ref_topic=4610900 DNS Errors
- #31: https://support.google.com/webmasters/answer/35120?hl=en&ref_topic=4610900 DNS Errors
- #32: https://support.google.com/webmasters/answer/35120?hl=en&ref_topic=4610900 DNS Errors