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Link Building for Bloggers
         Justin Briggs
 Head of SEO & Social, Big Fish
Link Building for Bloggers
(and those who use Wordpress)
           Justin Briggs
   Head of SEO & Social, Big Fish
Justin Briggs
Head of SEO & Social Media
@JustinRBriggs
JustinBriggs.org
Getting Up to Speed
What Is SEO?
Link Building for Bloggers (Wordpress)
Click Distribution Studies
SEO Basics
Source: http://www.seomoz.org/beginners-guide-to-seo
Wordpress SEO 101
"a fantastic piece of software, it makes your site
easily crawlable by search engines, solves
some 80-90% of SEO and is the first big step
anyone can take towards creating a popular
online business”

-Matt Cutts, Google
http://www.mattcutts.com/blog/seo-for-bloggers/
Wordcamp 2011
• http://bit.ly/wordcamp2011
Yoast’s Guide to Wordpress SEO
• http://yoast.com/articles/wordpress-seo/
Yoast’s Wordpress SEO Plugin
• http://yoast.com/wordpress/seo/
9 Ways to Build Links as a Blogger
#1 Content Exposure
Link Building for Bloggers (Wordpress)
http://www.outbrain.com/
StumbleUpon posted content to their
       Facebook and Twitter
#2 Guest Blog
Link Building for Bloggers (Wordpress)
Just a Stanford blog with guest   There is no contact information.
            posts…                              Fail.
This will give you their
         email.
Link Building for Bloggers (Wordpress)
#3 Reverse Image Search
http://www.seomoz.org/blog/3-ways-to-use-googles-new-search-by-image-for-link-building
#4 Theme & Plugin Links
Link Building for Bloggers (Wordpress)
#6 Asset & Exclusive
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
#7 Blogging Contest
Blogging Contest
1.   Make easy to enter (no link requirement).
2.   Gave them email address.
3.   They emailed in their post.
4.   Reply with link request.
85% placed the link!
Hi <Their Name>

Thanks for your entry. I will pass it on to the judges.

Would you mind please placing the following code at the top or bottom of the post to let people
know it’s an entry in the contest?

This post is an entry for the <a href="http://site.com/contest">{Name of the Blog Contest}</a>
being hosted by <a href="http://site.com">Brand</a>.

Thanks!
<Your Name>

                                                                            I tested multiple
                                                                         templates. This one won.
#8 Contact Exporter
Link Building for Bloggers (Wordpress)
#9 Infographics
http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
http://www.seomoz.org/blog/how-to-build-links-with-infographics
Link Building for Bloggers (Wordpress)
Real Cases Studies of Link Building
Make It a Sure Thing
http://robinade.tumblr.com/post/21055825462/third-set-of-avengers-dresses-you-can-see-the
Link Building for Bloggers (Wordpress)
Temporal Events For Causes
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Get Community Buy In
Link Building for Bloggers (Wordpress)
Also built relationship with geek and
feminist writers. Asked if they’d help
           spread the word.
      (Send outreach emails.)
Support The Cause
(Formally and Informally)
Link Building for Bloggers (Wordpress)
Acquired more links for
  GGC than Big Fish
Link Building for Bloggers (Wordpress)
Create Serendipity
How Bruce Campbell got me links.
Take Your Content Offline
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Thanks!
Questions?

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Editor's Notes

  • #37: Incremental Commitment