Advanced WordPress Optimization - iGaming Supershow 2012
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The document outlines various WordPress optimization strategies presented by Bastian Grimm at the iGaming Super Show in Dublin in 2012, emphasizing the importance of configuration, SEO, plugins, security, maintenance, and performance. It provides practical tips for improving website usability and search engine rankings, including the use of specific plugins and settings adjustments. Key highlights include technical recommendations, user engagement strategies, and regular updates to maintain website health.
Advanced WordPress Optimization - iGaming Supershow 2012
- 1. WordPress Optimization Strategies iGaming Super Show, Dublin May 2012 http://gdig.de/igss12 Bastian Grimm, CEO & Founder, Grimm Digital
- 2. 2011: Panda… Which rankings am I gonna eat today?
- 3. 2012: Penguin… aka the REAL crap!?
- 4. 516 Updates in 2010 In 2010 Google tested around 13.000 changes to their algo, 516 are still „live“. Main focus: Tech, Marketing & Usability: – Technology: Caffeine (used w/ Panda, Penguin) – Usability: Suggest (trying to simplify navigation) – Instant & Instant Previews – Google +1, Search plus your World (SPY World!?) – Authorship Profiles & schema.org Markup, etc. 4
- 6. About me Background: PHP & Java – Dev. CMS, shops & forums – Wazap! Game Search Engine Online Marketing since 2004 – SEO strategy consulting, in-house trainings & workshops, WordPress SEO, domaining, etc. – Just an Affiliate Links, Links, Links…need some? Stuff to play with… 6
- 7. Get the Slide-Deck http://gdig.de/igss12 7
- 9. #1 Settings > PermaLinks Get rid of those dates (IDs), they look awful! /%postname%/
- 10. #2 Settings > Privacy Make sure you actually allow search engine to access your contents! 10
- 11. #3 Fix your Themes’ Page Title Open header.php in your themes’ folder, search for “wp_title” – it’s going be the first match! <title><?php wp_title(); ?></title> That’s the ONLY thing you need! 11
- 12. Section #2: WordPress SEO
- 13. #4 WordPress SEO by Yoast 1/7 You won‘t need dates if you have static content, right?
- 14. #4 WordPress SEO by Yoast 2/7
- 15. #4 WordPress SEO by Yoast 3/7
- 16. #4 WordPress SEO by Yoast 4/7
- 17. #4 WordPress SEO by Yoast 5/7
- 18. #4 WordPress SEO by Yoast 6/7
- 19. #4 WordPress SEO by Yoast 7/7
- 20. Trust me… things change! Check out SEO data transporter to switch SEO plug-ins! http://wordpress.org/extend/plugins/seo-data-transporter/ 20
- 21. Section #3: Plug-ins 21
- 22. #5 Fix your Pagination WP-PageNavi WordPress pagination s*cks, replace it! http://wordpress.org/extend/plugins/wp-pagenavi/
- 23. #6 Improve internal Cross-Linking Yet Another Related Posts Plugin http://wordpress.org/extend/plugins/yet-another-related-posts-plugin/
- 24. #7 Auto-optimize Image Attributes SEO Friendly Images Forces title & image name to be used as img alt-attribute http://wordpress.org/extend/plugins/seo-image/
- 25. #8 Clean those URL-Slugs WP Permalauts http://wordpress.org/extend/plugins/wp-permalauts/
- 26. #9 Redirect old Contents Redirection http://wordpress.org/extend/plugins/redirection/
- 27. #10 Mask your Affiliate Links Eclipse Link Cloaker http://eclipsecloaker.com/
- 29. #11 Do updates regularly! Keep your installation „clean“ – Remove all non-active Themes and Plug-ins Keep WordPress and Plug-ins updated – WP Updates Notifier to get emails on out-dated components (core, themes & plug-ins) for all blogs: • http://wordpress.org/extend/plugins/wp-updates-notifier/ – ManageWP can do one-click mass updates (core, themes, plug-ins again) for all your blogs: • http://managewp.com/features
- 30. #12 Scan your Theme(s) WP AntiVirus http://wordpress.org/extend/plugins/antivirus/
- 31. #13 Harden your Security Settings Secure WordPress http://wordpress.org/extend/plugins/secure-wordpress/
- 32. #14 And run a (daily) Scan WP-Security Scan http://wordpress.org/extend/plugins/wp-security-scan/
- 33. #15 Check File & Folder Permissions WP-Security Scan http://wordpress.org/extend/plugins/wp-security-scan/
- 34. Section #5: Maintenance 34
- 35. #16 Enable DB Auto-Repair Go edit „wp-config.php“ and add this line – easy! define('WP_ALLOW_REPAIR', true); Afterwards, you need to call the repair script manually: http://example.com/wp-admin/maint/repair.php
- 36. #17 Debug your WordPress Debug Objects http://wordpress.org/extend/plugins/debug-objects/
- 37. #18 Enable Akismet Just enable, get an API key and turn „auto-delete“ on!
- 38. #19 Backup Database & Files BackWPup http://wordpress.org/extend/plugins/backwpup/
- 39. #20 Watch out for Errors Knowledge is power Use a 404 logger – Analytics software – Redirection (built-in) – Webserver logs Setup 301 redirects accordingly using “Redirection”, again. Image-Credits: http://gdig.de/i
- 40. #21 Maintain Categories & Tags Term Mgmt. Tools Mass merge & change parents http://wordpress.org/extend/plugins/term-management-tools/
- 41. #22 Monitor your Uptimes http://www.pingdom.com/ 41
- 43. GWT Site Performance Info This is really not so good…! 43
- 44. Scoring domains by performance; check it out! https://developers.google.com/pagespeed/
- 45. #23 Compress those Images 13.2% savings WP Smush.it for one image! http://wordpress.org/extend/plugins/wp-smushit/
- 46. #24 Setup a Caching Plug-in W3 Total Cache http://wordpress.org/extend/plugins/w3-total-cache/
- 47. #25 Combine multiple CSS files Combine CSS files into one to reduce the number of HTTP requests Minify the big file by removing white- spaces, etc. to reduce file size per request – Check: W3Total > Performance > Minify! Same goes for JavaScript as well… and put those JS files into the footer, if possible! 47
- 48. #26 Do CSS-Sprites http://spriteme.org/
- 49. #27 Off-load JS-Libs WP Use Google Libraries Simply enable the plug-in & serve JS libs from Google‘s CDN! http://wordpress.org/extend/plugins/use-google-libraries/
- 50. Section #7: Connect & Engage
- 51. #28 Integrate w/ Facebook Full resource list at: http://gdig.de/o
- 52. #29 Embed Social Streams WP Social Slider http://wordpress.org/extend/plugins/wp-social-slider/
- 53. #30 Different Greeting Messages WP Greet Box http://wordpress.org/extend/plugins/wp-greet-box/
- 54. OMCap 2011 - Online Marketing Konferenz Berlin And that’s it! … 13.10.2011 Wait, still not enough? 54
- 55. There’s so much more… Using categories or tags? – Setup unique descriptions: category_description($id); Want more attention & higher CTR in SERPs? – Setup rel=author & schema.org: http://gdig.de/l Need easy configurable forms? – Try Contact Form 7: http://gdig.de/m Widgets are not flexible enough? – Widget Logic is your friend: http://gdig.de/n 55
- 56. OMCap 2011 - Online Marketing Konferenz Berlin Now for real! … 13.10.2011 Well, ok – one more? 56
- 58. Thanks! Questions? mail@grimm-digital.com twitter.com/basgr linkedin.com/in/bastiangrimm facebook.com/grimm.digital Bastian Grimm, CEO & Founder, Grimm Digital