Advantech's Progression Story
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The document summarizes the history and growth of Advantech over the past 30 years, from its beginnings in the 1980s in Taiwan to becoming a global leader in industrial computing. It describes Advantech's transformation from a system integrator to a product producer and its expansion from Taiwan to global markets through establishing offices worldwide. It also discusses Advantech's focus on brand as a core competence, paradigm shifts that led to organizational changes, and its recent emphasis on stakeholder balance philosophy.
Advantech's Progression Story
- 3. Critical Change in the Past 30 Years Transformation 1985 From System Integrator to Product Producer 1987 From Taiwan to Global Market Brand as Core Competence 1992 Channel Development Paradigm Shift and Org. Change 2000 “ Greater China Homeland ” Strategy 2005 “Global Integrated Enterprise” Strategy 2012“ Stakeholder Balance” Philosophy
- 4. Advantech beginnings… Back in the 1980s-- the dream of three young HP Taiwan engineers
- 5. Advantech starts in a kitchen ATS (Automatic Test System) 83~85
- 6. Transformation 1985 From System Integrator to Product Producer
- 10. Transformation 1987 From Taiwan to Global Market Phase 1 Phase 2
- 11. From Taiwan to Global Market First Trade Shows 1987 Comdex Fall
- 12. From Taiwan to Global Market First Worldwide Office 1987 San Jose Office
- 13. From Taiwan to Global Markets First Overseas Building 1998 Beijing Office
- 14. From Taiwan to Global Markets Germany Office 1993 Germany Office
- 15. From Taiwan to Global Markets Worldwide Presence—Taiwan Neihu HQ Yang Guang Building Xindian Office Donghu Manufacture Center Taichung Office Kaohsiung Office
- 16. RMA center for Europe / Russia Shanghai OfficeBeijing (China Headquarters) Hangzhou Office Nanjing Office Shenzhen Office Guangzhou Branch From Taiwan to Global Markets Worldwide Presence—China
- 17. From Taiwan to Global Markets Worldwide Presence—China RMA center for Europe / Russia Kunming OfficeFuzhu Office Xi An Office Wuhan Office ChengDu Branch Shenyang Off
- 18. From Taiwan to Global Markets Worldwide Presence—Asia RMA center for Europe / Russia Japan OsakaIndia Bangalore Korea Seoul Japan Tokyo Russia Moscow
- 19. RMA center for Europe / Russia Malaysia PenangSingapore (SAP Headquarters) Indonesia Jakarta Thailand Bangkok Malaysia Jaya From Taiwan to Global Markets Worldwide Presence—South Asia Pacific
- 20. From Taiwan to Global Markets Worldwide Presence—Australia RMA center for Europe / Russia Australia MelbourneAustralia Sydney
- 21. From Taiwan to Global Markets Worldwide Presence—America RMA center for Europe / Russia US IrvinUS Milpitas US Cincinnati Brazil Sao Paulo
- 22. RMA center for Europe / Russia Germany DüsseldorfGermany München The Netherlands Breda UK ReadingFrance Colombes From Taiwan to Global Markets Worldwide Presence—Europe
- 23. RMA center for Europe / Russia Poland WarsawItaly Milano The Netherlands Eindhoven Germany Amberg From Taiwan to Global Markets Worldwide Presence—Europe
- 24. Brand as Core Competence Smile Curve Approves Advantech Brand 服務/內容 Product Development R&D/ Industrial Standard Material & Logistics Manufacturing Sales Network Marketing Brand Service/Content
- 25. Brand as Core Competence Progressing the Advantech Brand Story
- 26. Brand as Core Competence The Advantech Story in Images 2005 2007 2009 2011
- 27. Brand as Core Competence Global Solution Day
- 28. From Brick-and-Mortar to Virtual Brand as Core Competence Marketing Transformation
- 29. Brand as Core Competence Taiwan Top 20 Global Brands The “Taiwan Top 20 Global Brands” survey is conducted by The China External Trade Development Council and Interbrand, a London based Branding Consulting company. Advantech’s 2012 brand value increased 8% compared to the previous year. Year Rank Brand Value (USD Millions) 2003 11 N/A 2004 10 195 2005 11 N/A 2006 12 N/A 2007 13 232 2008 10 299 2009 12 204 2010 12 197 2011 10 241
- 30. Brand as Core Competence Global IPC Leader Worldwide Market Share 26%
- 31. Brand as Core Competence 1992 Channel Development Phase 1 Phase 2
- 32. 0人參加Brand as Core Competence World Partner Conference
- 33. 網際網路 世代 The Intelligent Planet is Happening 個人電腦 世代 大型與迷你電腦 世代 Paradigm Shift Affects Organizational Change
- 34. 1980 Personal Computer 1995 Internet & www Source: IBM Louis V. Gerstner, Jr. 個人電腦世代 網際網路世代 Paradigm Shift Affects Organizational Change
- 35. Source: IBM Louis V. Gerstner, Jr. Paradigm Shift Affects Organizational Change 1995~2008 Connected eWorld 1995 Internet & www 網際網路世代 Intelligent Planet 智能地球世代 2010
- 36. Source: IBM Louis V. Gerstner, Jr. Paradigm Shift Affects Organizational Change 2008~ The Coming of Intelligent Planet Intelligent Planet Era 智能地球世代 2010 2025
- 37. Paradigm Shift Affects Org. Change 掌握產業趨勢 啟動變革
- 38. 2003 “Greater China Homeland” Strategy 以產業造福世界 把榮耀帶回家鄉
- 39. “Greater China Homeland” Kunshan Manufacturing Center was Built 2003 Kunshan Manufacturing Center
- 40. Advantech Collaboration Design Campus Opening Second Qtr 2013
- 41. 2005 Global Integrated Enterprise (GIE) GIE Globally Integrated Enterprise To Serve Global Market via Worldwide Resources & Talents
- 43. N. America RBU (Product Oriented) Automation Embedded System Emb’Core i-Services AOnline DMSO RBU (Geo Oriented) North America Europe China Asia Inter. SBU (Product Oriented) IAG ESG ECG SAG AOnline DMS Sector Sales Organization 1.0
- 44. Organizational Transformation From Geographic & Product Driven to Industry & Application Driven BG/SBU IMAX Roadmap Quality Product 3-Year Projection BG/SBU ABP RBUCOE CORPCOE Global Sector Strategy Planning Resource Allocation Target Mkt & Customer HQ Sector ABP Industry Focus Solid Execution Customer Services RBU Sector ABP Business Support
- 45. Global SectorBG/SBU IAG ESG ECG NCG ACG SAG AC- DMS AOnline D&C Channel Automation KA (VM) Emb’core Intelligent System Gaming Network & Communication Digital Healthcare Digital Logistic Smarter Digital Signage ANA ACN ATW Asia Inter. AEU
- 46. Region Organizational Transformation HQ & RBU Back up Region COE HR/IT/ Business Alliance Finance Partner CTOS/RMA Sector Sales Head HQ HQ COE HQ Sector HR/IT/ Business Alliance Finance Partner CTOS/RMA
- 47. 2012 Stakeholder Balance Philosophy LITA Stakeholder Capitalism From stockholder focus to stakeholder balance Stakeholders include Employees, Customers, Society, Shareholders
- 48. 2012 Stakeholder Balance Philosophy
- 49. 2012 Stakeholder Balance Philosophy Corporate Social Responsibility Award 2006 Global Views Magazine CSR Award 2007 Global Views Magazine CSR Award 2012 CommonWealth Magazine CSR Award
- 50. 2012 Stakeholder Balance Philosophy 1st Advantech CSR Report Advantech Corporate Citizenship Website Advantech CSR Report Advantech Corporate Citizenship Handbook
- 51. 2012 Stakeholder Balance Philosophy Continuously Academy Collaboration
- 52. 2012 Stakeholder Balance Philosophy Advantech Beautiful LifE
- 53. 2012 Stakeholder Balance Philosophy WW Cycling with Advantech @30
- 54. Progressing the Advantech Story
- 55. 不斷創新的本質 Endless Innovation as Essence 全球化的經營策略 Globalization as a Way to Go 經營全球品牌 Global Branding as Business Strategy 願景、人才、文化是成長的基礎 Vision, Talent & Culture as Growth Foundation What makes Advantech Today