AEM Meetup Personalization with ContextHub
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The document outlines the personalization capabilities of Adobe Experience Manager (AEM) using the Contexthub framework. It details the functionality of the targeting engine, the use of Contexthub for data management, and how to create custom stores for personalized content delivery. Additionally, it provides resources and a Q&A section for further learning.
AEM Meetup Personalization with ContextHub
- 1. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Experience Manager Abhishek Dwevedi | Technical Training Instructor Personalization with AEM Context Hub
- 2. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2017 Adobe Systems Incorporated. All Rights Reserved. Personalization in AEM AEM ContextHub Create Custom ContextHub Store How to debug ContextHub ? Q&A Learning Objective Personalization with AEM Context Hub
- 3. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Personalization in AEM • AEM provides a framework of tools for authoring targeted content and presenting personalized experiences. • The targeting engine is the mechanism that drives the logic and determines the content to display on a page. • When using the AEM targeting engine, you are limited to using segments that are created in AEM for defining the audiences of your experiences. • Client Context has been superseded by ContextHub due to performance issues. Targeting Engine In-built Targeting Engine ( AEM ContextHub) Adobe Target Personalization with AEM Context Hub
- 4. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Context Hub • ContextHub is a framework for storing, manipulating, and presenting context data. • The client-side Javascript API enables you to access the data for personalizing content. • ContextHub includes a segmentation engine that manages segments and determines which segments are resolved for the current context. • The ContextHub UI toolbar enables marketers and authors to see and manipulate store data for simulating the user experience when authoring pages. Personalization with AEM Context Hub
- 5. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2017 Adobe Systems Incorporated. All Rights Reserved. Personalization with AEM Context Hub Follow along in your own instance of Adobe Experience Manager as the presenter goes through the steps in this section.
- 6. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ContextHub Stores • ContextHub Store is an independent abstract data container where data can be set explicitly by a developer or result of JSON/P service. • It is used as source of information when resolving segments to display contextual offer. • To create a custom store, you need to extend one of the existing generic store and register it. • To use data from custom store, you need to write module renderer. Personalization with AEM Context Hub ContextHub Generic Store ContextHub.Store.SessionStore ContextHub.Store.PersistedStore ContextHub.Store.JSONPStore ContextHub.Store.PersistedJSONPStore
- 7. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2017 Adobe Systems Incorporated. All Rights Reserved. Personalization with AEM Context Hub Follow along in your own instance of Adobe Experience Manager as the presenter goes through the steps in this section.
- 8. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Resources • ContextHub Sample Implementations https://github.com/Adobe-Marketing-Cloud/aem-contexthub-samples • Client Context Vs ContextHub https://forums.adobe.com/thread/2332138 • Retreiving contexthub values using OSGi Service https://helpx.adobe.com/experience-manager/using/aem_contexthub_api.html • Personalization using Adobe Target https://helpx.adobe.com/target/kb/How_to_Integrate_AEM_with_Adobe_Target_to_d eliver_personalized_experiences.html Personalization with AEM Context Hub
- 9. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2017 Adobe Systems Incorporated. All Rights Reserved. Q & A Personalization with AEM Context Hub
- 10. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2017 Adobe Systems Incorporated. All Rights Reserved. Personalization in AEM Explain AEM ContextHub Create Custom ContextHub Store How to debug ContextHub ? Q&A Summary Personalization with AEM Context Hub
- 11. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2017 Adobe Systems Incorporated. All Rights Reserved.
Editor's Notes
- #3: https://docs.adobe.com/docs/en/aem/6-3/develop/personalization/contexthub.html https://docs.adobe.com/docs/en/aem/6-3/author/personalization/ch-previewing.html https://docs.adobe.com/docs/en/aem/6-3/administer/personalization/contexthub-config.html
- #4: There is an ever-increasing volume of content available today, be it on internet, extranet, or intranet websites. Personalization centers on providing the user with a tailor-made environment displaying dynamic content that is selected according to their specific needs; be this on the basis of predefined profiles, user selection, or interactive user behavior. - ContextHub is replacement of Client Context. -Upgradation Question from client context
- #6: Speaker notes: I will now demo <name of tool or process.> When I have completed the demo, pause the recording and try it yourself on your instance of <name of tool or process.>
- #7: There is an ever-increasing volume of content available today, be it on internet, extranet, or intranet websites. Personalization centers on providing the user with a tailor-made environment displaying dynamic content that is selected according to their specific needs; be this on the basis of predefined profiles, user selection, or interactive user behavior. - ContextHub is replacement of Client Context. -Upgradation Question from client context
- #8: Speaker notes: I will now demo <name of tool or process.> When I have completed the demo, pause the recording and try it yourself on your instance of <name of tool or process.>