Content personalization in AEM
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The document discusses content personalization in Adobe Experience Manager (AEM), explaining how it involves delivering tailored content to users based on their characteristics and behaviors. It outlines key elements such as user traits, content delivery mechanisms, and how segments of visitors are created for targeted campaigns. Additionally, it highlights the importance of client context and campaign management in enabling personalized experiences online.
Content personalization in AEM
- 1. Content Personalization in AEM Ankit Gubrani Sponsored By:
- 2. About Us
- 3. NextRow Digital Inc Founded in 2008 as a small company with a big vision A dedicated team of brilliant software professionals in US, Singapore and in India. Maintained phenomenal growth over the years. Spotless delivery record of many successful project deliveries over the years.
- 4. Agenda What is content personalization? Client context What are Segments? Campaign Management Experiences in AEM Demo – Working with campaigns
- 5. .about-me{ name: Ankit Gubrani; title: Sr. AEM Developer; working at: NextRow Digital Inc email-id: agubrani@nextrow.com; linkedIn: in.linkedin.com/in/ankitgubrani; twitter: @ankitgubrani90; blog: codebrains.blogspot.in; }
- 6. More than 500 different users visit amazon.com every day and each user gets a different version of home page. But How?
- 9. Content personalization in short means delivering the Right content to the Right Person at the Right Time.
- 10. How does it work ?
- 11. Key Elements of Personalization Users / Lead – characteristics against which actual personalization is performed Content – content displayed or data of users interest Rule / Segments – definers how actually personalization is happening
- 12. Client Context
- 13. Client Context mechanism to provide information about the visitor shows page information, visitors information, segments that are resolved, environment information such as IP address, browser etc. consists of various session stores that contains user data
- 14. Adding client context to a page include client context component in the body of the web page /libs/cq/personalization/components/clientcontext <cq:include path=“clientcontext” resourceType=“/libs/cq/personalization/components/clientconte xt” /> Alt + ctrl + c
- 16. Client context store and components Session store – - contains user data - 2 types : Session store and persisted session store Client context store component – - displays data from client context store
- 18. What are Segments? Visitors: person visiting website User: registered visitor Traits: characteristic of a visitor used to create segment, for eg- gender Segment: collection of visitors that share certain traits, for eg- group of males under 30 living in Hyderabad
- 20. Campaign Management provides a way to deliver personalized content in AEM various elements of campaign management: Brands : Root level entity, consists of campaigns Campaigns : how to market a brand, consists of experiences Experience : what user see, can be a teaser or a news letter Brands Campaigns Experience
- 22. Experiences Teasers – pages that displays content focused on user’s interest Newsletters – content sent to the users in the form of email
- 23. Demo – Working with Campaigns
- 24. Any Questions?
- 25. Thank you Please contact me at : agubrani@nextrow.com