Age of Context
The document discusses how the rise of context awareness through technologies like social media, mobile devices, wearables, and big data is ushering in a new "Age of Context". It identifies five forces driving this context revolution: mature social media, the internet of things, mobile and wearable devices, big data, and digital mapping. The document argues this context awareness will drive changes in business through more humanized technology, predictive behavior, and extremely personalized experiences and services. It also notes how marketing will evolve to focus on intention, engage everyone as potential media, use smart notifications, and blend mass and micro media. The key takeaways are that this marks the start of a new journey of contextual computing, to follow social media's
![Wearables
• Freaky factor [Steve Mann]
• Hands-free
• Augmented Reality
• Knows where & what](https://image.slidesharecdn.com/big3-120808110413-phpapp02/85/Age-of-Context-6-320.jpg)
Age of Context
- 1. Age of Context Storm’s Coming Big 3 Conference Aug. 9, 2012
- 2. Conversation Age • 2005-2012 • Disruption • Normalizing
- 4. 5 Forces of Context • Mature SM • Web of all things • Mobile/wearable • Big Data • Digital mapping
- 5. Business Changes • Humanized technology • Predictive behavior • Extremely personal
- 6. Wearables • Freaky factor [Steve Mann] • Hands-free • Augmented Reality • Knows where & what
- 7. Marketing Changes • Intention • Everyone is media • Smart notifications • Mass-micro media
- 8. Takeaways
- 9. Takeaways • Start of journey • Follow social’s path • Think ultra-personal • Use the 5 Forces 9
- 10. Shel Israel shelisrael1@gmail.com Social Media: ShelIsrael Forbes: The Social Beat
Editor's Notes
- #10: Customer Intelligence results Better products & services Improved loyalty Increased profits Makes managers heroes