Agile Network India | Value Delivery in Complex Systems | RamKumar
- 1. Value Delivery in Complex Systems Ramkumar Arumugam Sr. Manager @ Swiggy www.linkedin.com/in/ramkumar101
- 2. Complex Systems Composed of many components which interacting with each other. Dependencies, relationships, or other types of interactions between them Building relationships, playing chess etc
- 3. Cynefin Framework (Complex Vs Complicated) Complicated Complex Building a Gulfstream Building a supply chain High degree in certainty of outcome Degree of certainty is lesser as every supply chain is unique (shoes vs jewellery) Formulas and protocols are key success factors Application of standard formulas are limited The parts can be manufactured and assembled using blueprints that specifies relationships and outputs Whole is greater than the sum of its parts due to relationships and associations between them.
- 4. Challenges with complex systems Unknown Unknowns Difficult to model due to its intrinsic behaviour Heterogeneous interactions vs homogenous interactions Difficult to predict outcomes
- 5. The solution (this is no silver bullet) ● Establish Contexts ● Ideation & Discovery ● Hybrid Roadmapping ● Impact mapping ● Value Delivery ● Key Takeaways
- 6. Establish Contexts Multiple dimensions to problems Define problem(s) statement Identify dependencies / relationships Lens of a customer and their environments Problem synthesis
- 7. Establish Contexts Design and Plan Group problems by domains Develop roadmap for execution
- 8. Ideation and Discovery PRODUCT CANVAS User Journey Exercise for different flows (MVP, Phase1, Phase 2 etc) Broad Themes Tech Arch Review of broad themes Identifying the scope for MVP Show and Tell Ready for Iterations
- 9. Hybrid Roadmapping Problems Scope Opportunities Product Roadmap Outcomes Values Marker Drivers Vision & Business Strategy Threats Feedbacks Red / Blue Ocean Products Process Validation & Verification
- 10. Impact Mapping Elaborate on who and how Set Goals for every key process flow Define what User Journey Exercise for different flows (MVP, Phase1, Phase 2 etc)
- 11. Value Delivery Value Discovery Value Delivery Value Management New Products/Services Existing Products/Services Customers
- 12. Value Delivery Value Discovery Value Delivery Value Management ● Define (tangible / intangible) ● Establish measurements ● Communicate ● Market Fit ● ROI, IRR, Payback etc ● CX ● Guardrails ● Governance ● Feedback ● Uncertainties
- 13. Key Takeaways ● Context & Relationships ● Ideation, Discovery & Iteration ● Define value, Deliver value, Govern ● Expect Uncertainties ● Inside Out & Outside In
- 14. Appendix
- 15. Top 3 problems Top 3 features Single, clear and compelling message that states why you are different and worth buying Can’t be easily copied or bought Target Customers List how these problems are solved today. Key activities you measure List your X for Y analogy (e.g. YouTube = Flickr for videos) Path to customers List the characteristics of your ideal customers. List your fixed and variable costs. Customer acquisition costs Distribution costs Hosting People Etc. List your sources of revenue. Revenue Model Customer LifeTime Value Revenue Gross Margin Business Model Canvas