![IBM Cloud: Think it. Build it. Tap into it.
CMO’s and CIO’s both see the importance of sourcing a
digital platform to handle various channels
CMO’s Need to Build a
Broader Digital Strategy
CIO’s also recognize the need to digitize front
office infrastructure to sync with customers
87%
16%
Integration of crosschannel touch-points
IT focus area – digitizing the front office
83%
13%
Analytics to capture
customer insights
20%
78%
13%
Four out of five CIOs
see front office
digitization as a
primary focus.
5%
Social networks to
foster collaboration
13%
73%
Workforce aligned
to opportunities
69%
11%
Digitally enabled
supply chain
Today
82%
Large extent
Some extent
Limited extent
3–5 Years
Source: 2013 IBM Global C-Suite Study – Question CIO2.a–Focus of IT to help the enterprise’s strategy over the next 3 to 5 years
[Digitization of the front office]; n=1,613 [CIO only]
5
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![IBM Cloud: Think it. Build it. Tap into it.
Legal Disclaimer
• © IBM Corporation 2013. All Rights Reserved.
• The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained
in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are
subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing
contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and
conditions of the applicable license agreement governing the use of IBM software.
• References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to
future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by
you will result in any specific sales, revenue growth or other results.
• If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete:
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will
experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage
configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
• If the text includes any customer examples, please confirm we have prior written approval from such customer and insert the following language; otherwise delete:
All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs
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• Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g., IBM
Lotus® Sametime® Unyte™). Subsequent references can drop “IBM” but should include the proper branding (e.g., Lotus Sametime Gateway, or WebSphere Application Server).
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UNIX is a registered trademark of The Open Group in the United States and other countries.
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Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of
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purposes only.
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Ahluwalia ibm up con keynote (published)
- 1. IBM Cloud: Think it. Build it. Tap into it. Gurvinder Singh Ahluwalia (Guri) CTO Cloud Computing – Cross-LoB, US West Market @IBMCloud #UP2013 @UP_Con Cloud without Compromise Video archive of keynote talk: http://vimeo.com/81270519 This deck + additional IBM collateral: up-con.com/ibm @guriahluwalia © 2013 IBM Corporation
- 2. IBM Cloud: Think it. Build it. Tap into it. what shift are we dealing with 2 © 2013 IBM Corporation
- 3. IBM Cloud: Think it. Build it. Tap into it. The disruption from technology is unprecedented Advanced Predictive Analytics Explosion of Mobile Devices Business Cyber Security Cloud Computing 3 Optimization + Innovation Real-time Sensors Data Growth of Social Media © 2013 IBM Corporation
- 4. IBM Cloud: Think it. Build it. Tap into it. Stakeholder view in the midst of technology disruption Chief Technology Officers need to drive a Chief Information Officers must provide the right level of IT services in the most efficient and cost effective manner. holistic technology vision for the corporation. Chief Security Officers need to ensure that physical and IP are protected and compliant. Chief Innovation Officers need to build unique offerings to drive the customer experience. Chief Financial Officers need to make more analytical, riskaware decisions supporting revenue, expenses, and other KPIs. Chief Procurement Officers need to strategically manage spend, contracts, & supplier ecosystems. Chief Executive Officers need to strategically manage all aspects of the business. 4 © 2013 IBM Corporation
- 5. IBM Cloud: Think it. Build it. Tap into it. CMO’s and CIO’s both see the importance of sourcing a digital platform to handle various channels CMO’s Need to Build a Broader Digital Strategy CIO’s also recognize the need to digitize front office infrastructure to sync with customers 87% 16% Integration of crosschannel touch-points IT focus area – digitizing the front office 83% 13% Analytics to capture customer insights 20% 78% 13% Four out of five CIOs see front office digitization as a primary focus. 5% Social networks to foster collaboration 13% 73% Workforce aligned to opportunities 69% 11% Digitally enabled supply chain Today 82% Large extent Some extent Limited extent 3–5 Years Source: 2013 IBM Global C-Suite Study – Question CIO2.a–Focus of IT to help the enterprise’s strategy over the next 3 to 5 years [Digitization of the front office]; n=1,613 [CIO only] 5 © 2013 IBM Corporation
- 6. IBM Cloud: Think it. Build it. Tap into it. Life Sciences CMO’s feel under-prepared to draw insights from the quantity of marketing data 6 © 2013 IBM Corporation
- 7. IBM Cloud: Think it. Build it. Tap into it. Technology has been propelled to the top looking back at IBM’s CEO Study since 2004 2004 2006 2008 2010 2012 71% Technology Factors 69% People Skills 68% Market Factors Macro-economic factors Regulatory Concerns Globalization Technology is the #1 driving force shaping the future 7 © 2013 IBM Corporation
- 8. IBM Cloud: Think it. Build it. Tap into it. Transforming business outcomes requires a new shift of in how technology is delivered and consumed Systems of Record Systems of Engagement Secure Data Dynamic Infrastructure On-demand Self-service Knowledge Sharing Engagement Models Anywhere, Anytime Drives Need Drives Need Drives Investment Drives Investment Optimize our IT infrastructure, data and processes 8 Innovate how we engage, make decisions and work © 2013 IBM Corporation
- 9. IBM Cloud: Think it. Build it. Tap into it. how has IBM stepped up to meet this shift and challenge 9 © 2013 IBM Corporation
- 10. IBM Cloud: Think it. Build it. Tap into it. IBM has responded to this challenge with unmatched suite of end-to-end capabilities in Cloud IBM Cloud IBM’s end-to-end cloud portfolio Think It. Build It. Tap into It. Strategize how to use cloud to drive savings and revenue growth. Build and run your private or hybrid cloud. Utilize cloud services delivered from IBM’s SmartCloud Restless reinvention Analytics everywhere A dynamic hybrid cloud strategy 10 © 2013 IBM Corporation
- 11. IBM Cloud: Think it. Build it. Tap into it. IBM Cloud Portfolio – Highlights Think it. Build it. Tap into it. 11 Public. Private. Dynamic Hybrid. © 2013 IBM Corporation
- 12. IBM Cloud: Think it. Build it. Tap into it. Grounded in open technologies for interoperability of data and workloads OAuth Software as a Service API economy TOSCA Platform as a Service Cloud operating environment Infrastructure as a Service OSLC Software defined environments Open technologies are building the open cloud architecture 12 © 2013 IBM Corporation
- 13. IBM Cloud: Think it. Build it. Tap into it. Born-on-the-Cloud applications – “SMAC” applications – power a new class of service-composed and service-enabled systems API API Analytics Social Big data sources provide insights that are shared and monetized through APIs Social APIs fuel personalized experiences for users and new business models Service Composition Mobile Cloud Cloud services are exposed through Web APIs enabling rapid composition environments 13 API API Mobile applications make calls to back end services through Web APIs © 2013 IBM Corporation
- 14. IBM Cloud: Think it. Build it. Tap into it. The IBM Open Cloud Architecture provides for services composition and orchestration Common Cloud Management Services Platform Level Services (Image Lifecycle Mgmt) (Pattern Services) Infrastructure Level Services Development Extensions (Tooling) IBM Added Value Operational Extensions (APIs) Orchestration Services (Provisioning, configuration, resource allocation, security, metering, etc.) Cloud Resources Storage 14 Compute Network © 2013 IBM Corporation
- 15. IBM Cloud: Think it. Build it. Tap into it. three specific topics for this audience workload analysis & migration to cloud hpc – high performance computing softlayer 15 © 2013 IBM Corporation
- 16. IBM Cloud: Think it. Build it. Tap into it. IBM commonly performs a workloads analysis to identify candidates for the cloud, their appropriate cloud target, and proper migration steps 16 © 2013 IBM Corporation
- 17. IBM Cloud: Think it. Build it. Tap into it. Migration of traditional applications to cloud takes a careful planning and experienced migration execution techniques Step 1: Step 2: Step 3: Step 4: Inventory Verification Transformation Planning Transformation Design Implementation/ Test i i Re-platform i Client’s Infrastructure Rapid Migration Reinstallation Wave Strategy Cloud Factory Lines Tools + IBM innovation 17 © 2013 IBM Corporation
- 18. IBM Cloud: Think it. Build it. Tap into it. HPC (High Performance Computing) from Pure Science heritage is now more mainstream form of computing for Big Data, other workloads High Engineering/Simulations + Analysis/Big Data/Cloud deployments “Mainstream” Technical Computing “Applied” Technical Computing Large Industrial sector applications Broad adoption across a variety of industries as technology becomes affordable and pervasive Usage driven by modeling, simulation, predictive analysis workloads Delivered via Clusters, Grids and Cloud Digital Media Electronic Design Automation Automotive/ Aerospace Engineering Financial Services Life Sciences Petroleum Supercomputers Supercomputers Science, Research & Government Science, Research & Government The Next Grand Challenge Power SP System ASCI Program - DOE BlueGene, Power – IH, Roadrunner – Los Alamos “Data Driven” Exascale Science, Research & Government Supercomputers 1990’s 18 18 + HPC Problem Domains Addressed Research – ” HPC “entry costs” – investment and skill needed Low Timeline BlueGene/Q, Power 775 iDataPlex “Physics Driven” 2010’s © 2013 IBM Corporation
- 19. IBM Cloud: Think it. Build it. Tap into it. Scope of sharing From Single Clusters to Dynamic Cloud: Evolution delivery of High Performance Computing (HPC) and Big Data / Analytics tion Evolu ry Delive Single HPC Cluster • Commodity hardware • Compute / data intensive apps • Single application/ user group Multiple HPC Clusters • Multiple applications or Group sharing resources • Dynamic workload using static resources • Policy-based scheduling Dynamic HPC Clusters • Sporadic/Peak HPC application demand • Self-service provisioning • Dynamic HPC Challenge infrastructure: reconfigure, add, flex up/down Solution Benefits 19 19 1992 2002 2012 © 2013 IBM Corporation
- 20. IBM Cloud: Think it. Build it. Tap into it. Platform Computing Flagship Products Platform LSF Platform LSF Family Family Scalable, comprehensive cluster and grid workload and resource management suite for heterogeneous environments Platform HPC Platform HPC High Performance / Technical Computing Simplified, integrated, purpose-built HPC management software bundled with systems Analytics Infrastructure Platform Platform Symphony Symphony Family Family Cloud Computing Platform ISF Platform ISF 20 High-throughput, low-latency compute and data intensive analytics management suite • • • • Highest performance & utilization Complex Computations (i.e., risk) Big Data Analytics via MapReduce Extract Transform Load (ETL) Versatile, robust, technical computing cloud management suite • Private/Hybrid Cloud • Infrastructure-as-a-Service (IaaS) © 2013 IBM Corporation
- 21. IBM Cloud: Think it. Build it. Tap into it. SoftLayer provides access to unique capabilities and new markets. Enterprise class, optimized infrastructure Built using open standards Infrastructure as a Service Compute Storage Networking Gaming and entertainment Web Performance Flexibility Automation Mobile API Common user interface and application programming interface Bare Metal Servers Virtual Server Instances Private Clouds Marketing and digital media Triple Network Architecture seamless communication across distributed environments Enterprise Infrastructure Management System provides orchestration and automation 21 © 2013 IBM Corporation
- 22. IBM Cloud: Think it. Build it. Tap into it. Update on IBM SoftLayer Acquisition & Capability – IaaS Provider 13 data centers 19 network PoPs Global network 100,000 servers Pubic Network 22 Management Private Network © 2013 IBM Corporation
- 23. IBM Cloud: Think it. Build it. Tap into it. SoftLayer provides superior technical capabilities critical to a cloud infrastructure, 2000 APIs and 100s of HW and NW configurations SoftLayer acquisition has accelerated the delivery of differentiated, high-value platform and application services. About 50 IBM SW products from acquisitions are in flight to run as SaaS or PaaS on SoftLayer IaaS 23 © 2013 IBM Corporation
- 24. IBM Cloud: Think it. Build it. Tap into it. Factoring Essential Applications to Drive Innovation and Growth Cloud Without Compromise 24 www.softlayer.com © 2013 IBM Corporation
- 25. IBM Cloud: Think it. Build it. Tap into it. magnitude of the scale and trust we handle everyday, without compromise 25 © 2013 IBM Corporation
- 26. IBM Cloud: Think it. Build it. Tap into it. Over 21,000 customers run on SoftLayer Software as a Service Mobile & Communications Bump Voxer Instapaper Yelp Social Games and Entertainment Platform as a Service Marketing and Digital Media Hosting & Service Providers 26 Enterprise © 2013 IBM Corporation
- 27. IBM Cloud: Think it. Build it. Tap into it. Industry-leading security expertise, assets and capabilities help you protect your data and reputation. Mitigate security risks with the help of IBM 15,000 9 billion 3,000 researchers, developers and subject matter experts working on security initiatives alone security events managed each day—99% handled automatically security and risk management patents 20,000 133 countries security devices under contract monitored on a daily basis 27 © 2013 IBM Corporation
- 28. IBM Cloud: Think it. Build it. Tap into it. Access to the full breadth and depth of IBM capabilities 430,000 IBMers, in 170 countries, speaking 165 languages 120,000 6,478 Global Business Partners U.S. patents in 2012 alone 65,000 20 consecutive years of U.S. patent leadership Service Delivery personnel 8,000 business analytics consultants with industry experience 28 $14B in analytics software acquisitions alone since 2005 1,110 software products in the IBM portfolio Rich enterprise cloud computing capabilities with over $3B in cloud acquisitions to date 3,000 active researchers, including 5 Nobel Laureates $6B invested in research and development each year 20 consecutive years of U.S. patent leadership © 2013 IBM Corporation
- 29. IBM Cloud: Think it. Build it. Tap into it. IBM SmartCloud is a primary and trusted delivery vehicle for new era solutions and cloud, without compromise 300,000 global trading entities connected for IBM clients 5.5 million daily transactions exchanged via IBM B2B cloud 60,000 users of IBM digital marketing tools send 130 million monthly emails x 120 million candidate records on Kenexa’s talent management platform… …accessed daily by 80,000 candidates and more than a million hiring managers 180 million IBM client transportation transaction events every year More than 100 new era solutions delivered through IBM More than 100 new era solutions delivered through IBM SmartCloud SmartCloud 29 © 2013 IBM Corporation
- 30. IBM Cloud: Think it. Build it. Tap into it. 30 © 2013 IBM Corporation
- 31. IBM Cloud: Think it. Build it. Tap into it. Legal Disclaimer • © IBM Corporation 2013. All Rights Reserved. • The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. • References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. • If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete: Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. • If the text includes any customer examples, please confirm we have prior written approval from such customer and insert the following language; otherwise delete: All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. • Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g., IBM Lotus® Sametime® Unyte™). Subsequent references can drop “IBM” but should include the proper branding (e.g., Lotus Sametime Gateway, or WebSphere Application Server). Please refer to http://www.ibm.com/legal/copytrade.shtml for guidance on which trademarks require the ® or ™ symbol. Do not use abbreviations for IBM product names in your presentation. All product names must be used as adjectives rather than nouns. Please list all of the trademarks that you use in your presentation as follows; delete any not included in your presentation. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. • If you reference Adobe® in the text, please mark the first use and include the following; otherwise delete: Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. • If you reference Java™ in the text, please mark the first use and include the following; otherwise delete: Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. • If you reference Microsoft® and/or Windows® in the text, please mark the first use and include the following, as applicable; otherwise delete: Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. • If you reference Intel® and/or any of the following Intel products in the text, please mark the first use and include those that you use as follows; otherwise delete: Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. • If you reference UNIX® in the text, please mark the first use and include the following; otherwise delete: UNIX is a registered trademark of The Open Group in the United States and other countries. • If you reference Linux® in your presentation, please mark the first use and include the following; otherwise delete: Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others. • If the text/graphics include screenshots, no actual IBM employee names may be used (even your own), if your screenshots include fictitious company names (e.g., Renovations, Zeta Bank, Acme) please update and insert the following; otherwise delete: All references to [insert fictitious company name] refer to a fictitious company and are used for illustration purposes only. 31 © 2013 IBM Corporation