![© 2015 IBM Corporation4
IBM Cloud: Think it. Build it. Tap into it.
Customer
Supplier /
Partner
Customer
EcosystemEnterprise
Business & Operating Model
[ Finance – HR – Operation – Mktg/Sales/Srvs ]
Products
Systems of
Engagement
API
API
Systems of
Insights IT
Landscape
Cloud
Internet of
Things
Systems of
Record
API
Cloud
Cloud
The Customer-activated, Digital Enterprise – Made with IBM Cloud!
Modernize
the Core
Master
new
Opportunities
Manage
as-a-Service
Mobilize
for Cloud
Cloud
API](https://image.slidesharecdn.com/cloudupdateforeuropeananalysts04feb-v0-150205051250-conversion-gate01/85/IBM-Global-Business-Services-Cloud-Update-5-320.jpg)
IBM Global Business Services Cloud Update
- 1. © 2015 IBM Corporation IBM Cloud: Think it. Build it. Tap into it. IBM Global Business Services Cloud Update Feb 4, 2015
- 2. © 2015 IBM Corporation1 IBM Cloud: Think it. Build it. Tap into it. A new way to create… http://youtu.be/NY_YxyIVWek
- 3. © 2015 IBM Corporation2 IBM Cloud: Think it. Build it. Tap into it. Presenters today Gaurav Mathur Juergen Henn Cloud and Application Development and Innovation Offerings Leader, Europe CIO Advisory Leader, Europe Declan Coombs Your Application Managed on Cloud (YAMoC) Offering Leader
- 4. © 2015 IBM Corporation3 IBM Cloud: Think it. Build it. Tap into it. IBM's Cloud consulting and application services help clients transform Think it. Tap into it. Build it. Business Transformation – IT Transformation – Point Solutions Powered by Cloud Develop with the Cloud Develop for the Cloud Integrate and Orchestrate Migrate to the Cloud CIO/IT CxO/LoB Manage in the Cloud Cloud Advisory Consulting Cloud Application Services Bluemix SaaS Services Bluemix Finance HR Marketing, Sales & Services Operations Cloud Business Solutions Bluemix Brokerage Services
- 5. © 2015 IBM Corporation4 IBM Cloud: Think it. Build it. Tap into it. Customer Supplier / Partner Customer EcosystemEnterprise Business & Operating Model [ Finance – HR – Operation – Mktg/Sales/Srvs ] Products Systems of Engagement API API Systems of Insights IT Landscape Cloud Internet of Things Systems of Record API Cloud Cloud The Customer-activated, Digital Enterprise – Made with IBM Cloud! Modernize the Core Master new Opportunities Manage as-a-Service Mobilize for Cloud Cloud API
- 6. © 2015 IBM Corporation5 IBM Cloud: Think it. Build it. Tap into it. Hands-on Experience Client Example: Master new Opportunities with a standardized Enterprise Cloud Platform leveraging IBM Bluemix Establish an Enterprise Cloud Platform (ECP): Strategic Value Proposition & Roadmap
- 7. © 2015 IBM Corporation6 IBM Cloud: Think it. Build it. Tap into it. Client Example: Master new Opportunities with Cloud Integration •eHorizon from Continental becomes the basis for a wide range of vehicle functions, from optimization of the powertrain to automated driving •A new stage in the evolution of the eHorizon, together with its collaboration partner IBM and the location cloud company HERE. •Known as the "dynamic eHorizon," it is connected to the HERE location cloud with real time digital maps and the IBM connected car cloud.
- 8. © 2015 IBM Corporation7 IBM Cloud: Think it. Build it. Tap into it. Client Example: Modernize the Core – Migrate to Cloud Cloud Affinity Analysis Value Proposition
- 9. © 2015 IBM Corporation8 IBM Cloud: Think it. Build it. Tap into it. IBM’s Application Development & Innovation Services (AD&I) is transforming the way clients develop, deliver and manage their applications Agile at IBM Digital Design Business Monitoring Predictive Analytics Continuous Monitoring Client feedback Mobile API Enablement PaaS base Development Bluemix Continuous Testing DevOps Cloud Business Solutions Our continued partnership with IBM Research serves as the innovation engine for our global delivery capabilities Micro Architectures DevOps Release/Deploy Risk Management Watson
- 10. © 2015 IBM Corporation9 IBM Cloud: Think it. Build it. Tap into it. HOT OFF THE PRESS : IBM ANNOUNCES CLOUD-BASED ENTERPRISE-WIDE ANALYTICS FOR ENERGY COMPANIES National Grid Helps Pioneer New Data-Driven Approach to Complex Decision-Making SAN DIEGO — DistribuTECH Power Transmission Conference — 3 February 2015: IBM (NYSE: IBM) today announced a new cloud-based analytics platform for Energy and Utility companies designed to improve decision-making throughout the entire energy ecosystem. The new solution helps remove the financial barriers to using analytics across energy generation, transmission and distribution while delivering a new level of situational awareness from massive volumes of data. Energy and Utility companies are challenged to continuously deliver reliable, affordable and sustainable energy in an increasingly competitive market. This is putting enormous pressure on the industry that can only be overcome through flexible, scalable and data-driven insights to modernize the utility network and improve power generation. http://www-03.ibm.com/press/us/en/pressrelease/45988.wss
- 11. © 2015 IBM Corporation10 IBM Cloud: Think it. Build it. Tap into it. DevOps Innovation Services Problem response team reduced 10x at health-care company Continuous Monitoring Problem response team reduced 10x at health-care company Continuous Monitoring Communications company sees 50% increase in product quality Collaborative Development Communications company sees 50% increase in product quality Collaborative Development 40% reduction in execution time for insurance company Continuous Testing 40% reduction in execution time for insurance company Continuous Testing 98% reduction in deploy and re-deploy time and cost at IBM Continuous Release and Deployment 98% reduction in deploy and re-deploy time and cost at IBM Continuous Release and Deployment Operate Develop/ Test Deploy Steer Continuous Business Planning Worldwide investment firm achieved cost avoidance of more than USD2.3 million per year Continuous Business Planning Worldwide investment firm achieved cost avoidance of more than USD2.3 million per year Continuous Customer Feedback and Optimization Online travel provider increases ROI from marketing by 120% Continuous Customer Feedback and Optimization Online travel provider increases ROI from marketing by 120%
- 12. © 2015 IBM Corporation11 IBM Cloud: Think it. Build it. Tap into it. Client example: Next generation connected vehicle solution for leading auto maker ‘Internet of Things’ approach creates personalized interaction with car and auto brand IBM advanced analytics to analyze behavioral data and inform new offers and services Integrated CRM, payment, commerce and tax applications, running on SoftLayer
- 13. © 2015 IBM Corporation12 IBM Cloud: Think it. Build it. Tap into it. Metropolitan Area of Barcelona uses analytics tools to access data from area parks and beaches and take corrective actions Anticipates increase in reporting of incidents by citizens as they become more involved in the program Cleaner, safer environment for city and surrounding municipalities Solution components Business challenge: Like many municipal organizations around the world, this entity is facing challenges such as resource limitations, declining budgets, an aging infrastructure, congestion, public safety issues and a sluggish economy. The large city and surrounding municipalities needed a solution to more effectively manage city operations such as traffic flow, waste collection and police control at area parks and beaches. The smarter solution: Using a single technology platform, the solution aggregates data and centralizes and analyzes information on the management of public spaces, parks and beaches, giving the organization a view of all municipal events. As a shared services business model provided through a cloud platform, the solution connects multiple city agencies and underlying support groups, strengthening communications and collaboration among departments. Using the solution, the organization can now take corrective actions to avoid congestion on crowded beach days. Cities are addressing significant challenges and raising the bar with new services they are offering citizens. • IBM® Intelligent Operations Center • IBM Global Business Services® – Business Consulting Services <10 percent savings anticipated per year through more effective deployment of resources
- 14. © 2015 IBM Corporation13 IBM Cloud: Think it. Build it. Tap into it. Bluemix powers the essential DevOps services for systems of engagement What is Bluemix? The IBM Bluemix™ platform is a premier platform-as-a-service (PaaS) solution for DevOps. A one-stop, open-standards, cloud-based platform for building, managing and running applications—mobile, web, big data, new devices and more. Go live in seconds DevOps APIs and services On-premises integration Flexible pricingLayered security
- 15. © 2015 IBM Corporation14 IBM Cloud: Think it. Build it. Tap into it. Retail Reduced operations costs by 30% Hospitality Reduced defect resolution time by up to 300 % Transportation Went from 0 to implementing a mobile app from a database on premises in 15 days Healthcare Increased time to market delivery by 35% Technology Reduced deployment of new customers from 2 days to 30 seconds Finance Cut development time from 6 weeks to 2 weeks Companies use the Bluemix Platform today to build and deploy mobile and web apps They can realize value in days, not months
- 16. © 2015 IBM Corporation15 IBM Cloud: Think it. Build it. Tap into it. Cognitive Cloud – the future of ADI Multi-structured data across Public, Private, Social and Device Sources Pre-integrated with Watson’s deep Q&A service to surround dialoging with Cognitive Insights IBM Watson DATA FABRIC ANALYTICS FABRIC APPLICATIONS FABRIC PRIVATE CLOUD Cognitive Client Cloud Public, e.g. SAP Community, Private, e.g. Knowledgebase, FAQ’s, Tickets, Social, e.g. Super Users, User Forums, Blogs Concierge Assisted Performa nce “Watson for Employees” Application
- 17. © 2015 IBM Corporation16 IBM Cloud: Think it. Build it. Tap into it. Enabling clients to procure and consume personalized solutions ‘as a service’ through Cloud Business Solutions Consulting Services / Implementation Industry Accelerators / Assets / Frameworks Software Products Business Process Services Security, Monitoring, Managed Support Cloud Infrastructure IntegratedContractandPricing Devices CLOUDBUSINESSSOLUTIONS
- 18. © 2015 IBM Corporation17 IBM Cloud: Think it. Build it. Tap into it. • Customer Intelligence • Customer Data • Digital Commerce • Mobile Industry Accelerators • Social Analytics • Omni-Channel Marketing • Digital Experience Operations • Predictive Asset Optimization • Smarter Buildings • Smarter Asset Management • Care Coordination • Emergency Management Center • Telematics Analytics • Source to Pay • Counter Fraud • Order to Cash • Mortgage Analytics • Risk and Performance Mngt. Sampling of clients; shared under NDA Marketing IT • Personalized Learning • Recruitment • Human Resources Sampling of clients; shared under NDA Finance More than 20 Cloud Business Solutions available on IBM Cloud Marketplace HR • Your Application Managed on Cloud (YAMoC)
- 19. © 2015 IBM Corporation18 IBM Cloud: Think it. Build it. Tap into it. Vertically Integrated Service Remove IT from the edge Move from CapEx to OpEx Control pace & scale of growth Long tail of applications First steps into cloud Secure managed hosting & support with dedicated options app-by-app Your application migrated to the cloud Integrated application & infrastructure support output-based consumption charging What’s different Combined application & infrastructure support Simple pricing based on readily available information Your Application Managed on Cloud
- 20. © 2015 IBM Corporation19 IBM Cloud: Think it. Build it. Tap into it. New partnerships create a cloud ecosystem at Enterprise-scale
- 21. © 2015 IBM Corporation20 IBM Cloud: Think it. Build it. Tap into it. EVERYTHING AS A SERVICE: We’re in a new phase in the evolution of how business value delivered and consumed AT THE SPEED OF BUSINESS: As agility and speed are paramount, DevOps becomes a business requirement THROUGH THE ECOSYSTEM FOR THE ENTERPRISE: We’re building the best ecosystem of partners for the enterprise IBM is leading a fundamental shift in the consulting market
- 22. © 2015 IBM Corporation21 IBM Cloud: Think it. Build it. Tap into it.
Editor's Notes
- #5: Key Talking Points: Our cloud portfolio is build around 4 pillars and the imperatives of „Think it“, „Build it“ and „Tap into it“, embedded into the overall IBM cloud strategy With cloud advisory consulting, we work together with our clients‘ business or IT leaders to strategize how to best use cloud to get better in efficiency and reinvention towards a fully customer activated enterprise. Our Cloud Application Services offerings encompass the full application lifecycle to build and manage client specific cloud based applications. With our new YAMaaS offering – Your Application as a Service, we provide a next generation application management model, consumption based, and fully leveraging the advantages of a cloud infrastructure. The IBM Softlayer Cloud Infrastructure and the Bluemix Application Platform capabilities provide a robust and innovative foundation for these offerings. On the opposite to building client specific cloud based applications, our SaaS Service portfolio supports our clients in directly taping into existing SaaS solutions. We offer consulting, implementation, integration and management services for solutions from IBM (like Kenexa, or Unica), our traditional (??) business partners SAP, Oracle and Microsoft, and from our new partnerships with born in the cloud ISVs like Salesforce.com and Workday. IBM Cloud Business Solutions represent our next evolution to deliver business value to our clients agenda. They package multiple components into a single, pre-built, but still customizable solution, delivered “as a service” for speed and simplicity. This includes consulting services, pre-built assets from IBM Research, software, advanced analytics, ongoing support and cloud infrastructure delivered via IBM Softlayer, with a Pricing based on a subscription model. We will initially offer 12 such solutions, with plans to bring at least 20 to market this year. They are industry focused and built around functional domains, like Customer Analytics for Marketing, Predictive Maintenance for Operations or Counter Fraud for Finance. With this portfolio and the single offerings and their combination for specific client engagements, we are well equipped to support our clients journey into the cloud and take maximum advantage of cloud. Lets put that in the context of 2 specific client examples....
- #11: 9
- #13: Client Objectives An inter-connected partner ecosystem that will enable convenient commerce and In-Vehicle Apps Personalized interactions that will create emotional attachment to the GM brand and the vehicle Seamless multi-channel access that will provide continuous engagement with GM’s brands Marketing insight into customer behaviors to inform new offers, commerce, and future engagement services IBM Solution IBM Smart Cloud - SoftLayer Integration Bus: Secure API Management, NetCool and Integration Orchestrator Salesforce.Com - Cloud based CRM, AppShop and Merchant and Marketing Management solution IBM Payment Systems - Revenue Management cloud Zuora - Billing, commerce and finance capabilities ONESource - ONESOURCE Indirect Tax capabilities ExactTarget - Digital marketing analytics cloud IBM Digital Analytics - Advanced ability to capture robust online visitor and customer behavioral data
- #14: 12
- #15: Key themes Speed Instant environments Quick deployments Sign up in minutes Ease of Use Instant Environments Services prebuilt for your use - IBM, Third Party, Community DevOps tools to monitor, plan, deploy, and manage your apps Flexibility On-Prem integration Flexible pricing Security IBM secures the platform and infrastructure - leveraging experience with softlayer and proven on-prem security implementations Provides you with the tools to secure your apps
- #16: Numerous companies have quickly realized a great deal of value using Bluemix. *Reference customers and value delivered on slide
- #19: Ready for edits
- #21: Apple and IBM Forge Global Partnership to Transform Enterprise Mobility - July 15, 2014 - Key capabilities: a new class of more than 100 industry-specific enterprise solutions; unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration; new AppleCare® service and support offering tailored to the needs of the enterprise; and new packaged offerings from IBM for device activation, supply and management IBM and SAP Partner to Accelerate Enterprise Cloud Adoption - October 14, 2014 - SAP has selected IBM as a premier strategic provider of Cloud infrastructure services for its business critical applications – accelerating customers’ ability to run core business in the cloud. The SAP® HANA Enterprise Cloud offering is now available through IBM’s highly scalable, open and secure cloud. SAP HANA Enterprise Cloud will expand to major markets with the addition of the IBM cloud data centers Twitter and IBM Form Global Partnership to Transform Enterprise Decisions – October 29, 2014 - IBM plans to offer Twitter data as part of select cloud-based services, including IBM Watson Analytics; IBM and Twitter will deliver a set of enterprise applications to help improve business decisions across industries and professions; IBM GBS consultants will have access to Twitter data and will collaborate with Twitter to develop unique industry solutions IBM and Tencent Cloud Partner to Transform Industries with Cloud - October 31, 2014 - IBM and Tencent Cloud signed a business cooperation memorandum to collaborate on providing public cloud with Software-as-a-Service solutions for industries. Both parties agreed to focus on emerging small and medium enterprises in the smarter cities and smarter healthcare industries as well as other fields.