SlideShare a Scribd company logo
Open Forum
10 February 2022
The Workspace for Video Teams
1
Using AI for Subtitling
What works and what doesn’t
(Contact: info@limecraft.com)
From raw footage to finished
programme
Limecraft - The Workspace for Video Teams
Technology to improve the
quality of work, not to make
professionals redundant
2
IMAGE FROM
Associated Press
That is up to 150,000 edited items every year or hundreds of thousands of minutes of content
– which must be manually transcribed and shot-listed. The scale is vast and therefore the
potential to save time is huge.
By solving a problem for AP, Limecraft solved a problem for the industry as a whole.
Sandy Mc Intyre
VP News - Associated Press
The creation and distribution of compelling video content
takes on increasingly unmanageable proportions
3
More info: www.limecraft.com
Volume* & Speed
Originality
Remote & Global
Personalisation
Video Formats
The bigger Picture…
SOURCE:
* Video Streaming Market forecast
excluding Corporate & EdTech video
** IABM © 2020
Video market needs
Manual work
Expensive
Monolithic/On-premise
Complicated
Fragmented
How it was
Automated
25-75% faster
Cloud-native, SaaS
Self-learning AI
Smooth integrations
How it should be
Limecraft automates the grunt work, freeing up time for creative storytelling
and adding value to our clients’ business
Producers fight for relevance as video consumption keeps growing and
changing
Limecraft’s solution means that we have
reduced the time to subtitle one hour of content from 8h
to just 4h, doubling the efficiency. The AI driving it
ensures the best possible use of human time.
Matt Simpson - Head of Technology,
Accessibility services
UK’s 2nd broadcaster
4
AI and Subtitling - How did we get there?
5
2013-2015 2016-2017 2018-2019 2020-2021
Subtitling
• WER 5%
• Configurable Spotting
• Subtitle Editor
Versioning
• Machine translation
• Timecode management
Transcription
• Machine transcription
• Transcription Editor
• WER 10%
Neuro-linguistic
Programming
• Better word recognition (WER
<2%)
• Better diarisation
• Better spotting
Transcription
Quality
-
Efficiency
Gain
Use Cases
• Transcribing
Interviews
• Archive Indexing
Use Cases
• Same language
subtitling
• Closed Captioning
Use Cases
• Localisation
The MeMAD Project
6
3,5Mio R&D Horizon 2020 project (2018 – 2021)
Smart Tools​ ​for ​handling digital ​content​ in​ creative ​industries
How can you take advantage of AI?
– Will does affect your workflow?
– How to deal with inaccuracy?
– So, which applications do you need on top?
Spoiler: take the best of both worlds and combine Artificial and Human
Intelligence
More info: www.memad.eu
The MeMAD Project
7
Methodology: “Agile Development”
• Data cleaning and training
• Iterative Prototyping
• Subjective Testing
More info: www.memad.eu
First iteration:
Fast but not pleasant
Differences between language combinations
(or between the translators…)
Tedious, annoying, limiting…
Spotting and segmentation
was poor
Efficiency = rewiring the workflow
● Subtitle template + MT vs. ASR + MT
● Garbage in = More Garbage out
● QC the transcript before spotting!!!
Tangible improvements in automatic spotting
Second iteration:
Focus on the process
Methodology : tuning and testing
10
More info: https://www.limecraft.com/cases/itv/
LIMECRAFT
connected creativity
How can you take advantage of AI?
– How will it affect your workflow?
– How to deal with inaccuracy?
– Which applications do you need on top?
Lessons Learned - Never leave AI unattended
– Repeated error correction is a showstopper. When
using ASR, Word Error Rates must be lower than
2%
– Fine-tuning is a step-by-step and iterative process
– Usability is key - there is no one size fits all UI
Best practices
– ASR: relentlesly look for the best, not the cheapest.
Look for autonomous training, custom
dictionaries,…
– Spotting: look for configurable spotting rules
– Post-editing: look for solutions easily fits your
workflow
Benchmark ASR solutions : look for the best
12
Custom Dictionaries : be as specific as possible to avoid falst positives
13
Spotting - configurable rules and multiple settings
14
LIMECRAFT
connected creativity
Copyright 2022 Limecraft , NV. Confidential – Distribution prohibited without permission
Limecraft ® Flow for Subtitling
Computer assisted Subtitling to save up to 75% of your
time
AI-powered
________________________
____
Limecraft instantly turns audio
into timed text with the highest
possible accuracy, translates
scripts, and automatically
creates properly styled and
timed subtitles.
The Workspace
_______________________
_____
A single Workspace for
language professionals
allows them to upload
media, create and QC
transcripts and subtitles, and
to dispatch their work.
Ease of Integration
_________________________
___
Using a library of plug-ins and
adapters, Limecraft easily
integrates as part of your
operating processes and
current application landscape.
Committed to Security
_______________________
_____
Maintain total control and
privacy over your data. No
content is kept by us, or
shared with third parties.
LIMECRAFT
connected creativity
Copyright 2022 Limecraft , NV. Confidential – Distribution prohibited without permission
Limecraft offers professionals a collaborative workspace
for efficiently creating and distributing
the most engaging stories
IMAGE FROM
Undercover - Newen
More info and free try : www.limecraft.com
17
(Contact: info@limecraft.com)

More Related Content

PPTX
Practical Applications of AI in Media Production and Broadcast
PPTX
Using Limecraft Flow for automatic Subtitling and Localisation of Content
PPTX
Evolvable architecture for hybrid multicloud with sdn
PPTX
DevNetOps Overview
PDF
IBM BlueMix Presentation - Paris Meetup 17th Sept. 2014
PPT
Software Factories in the Real World: How an IBM WebSphere Integration Factor...
PPTX
The Case for Low-code Development
Practical Applications of AI in Media Production and Broadcast
Using Limecraft Flow for automatic Subtitling and Localisation of Content
Evolvable architecture for hybrid multicloud with sdn
DevNetOps Overview
IBM BlueMix Presentation - Paris Meetup 17th Sept. 2014
Software Factories in the Real World: How an IBM WebSphere Integration Factor...
The Case for Low-code Development

Similar to AI for Subtitling - Limecraft presentation the 2022 Open Forum (20)

PPTX
low-no codePPTXlow-no codePPTXlow-no codePPTX.pptx
PDF
APIdays Paris 2019 - The Mother of All APIs - From Engelbart to the Present b...
PDF
Go Cloud Native with IBM Bluemix Developer Console - GIDS17
PDF
Richardrodger nodeday-2014-final
PDF
Richardrodger nodeday-2014-final
PDF
Microservices - How Microservices Have Changed and Why They Matter
PDF
Integrate Machine Learning into Your Spring Application in Less than an Hour
PDF
Optimize your CI/CD with GitLab and AWS
PDF
Top 15 Backend Technologies in 2025_ A Comprehensive Overview.pdf
PDF
IRJET- Voice to Code Editor using Speech Recognition
PPT
Tools and technics
PDF
Enterprise-class mobile apps: Moving your business into the future - Amy Ande...
PPTX
Stream SQL eventflow visual programming for real programmers presentation
PDF
[AWS Dev Day] 기조연설 – Olivier Klein AWS 신기술 부문 책임자, 정성권 삼성전자 수석
PPTX
Session 2023-11.pptx
PDF
Mobile ECM Webinar - June 2012
PPTX
Digitizing and automating HR workflows with DronaHQ
PDF
Introducción al Machine Learning Automático
PPTX
Gartner EA Architecting for DevOps and Hybrid Cloud
PDF
[2015/2016] Software systems engineering PRINCIPLES
low-no codePPTXlow-no codePPTXlow-no codePPTX.pptx
APIdays Paris 2019 - The Mother of All APIs - From Engelbart to the Present b...
Go Cloud Native with IBM Bluemix Developer Console - GIDS17
Richardrodger nodeday-2014-final
Richardrodger nodeday-2014-final
Microservices - How Microservices Have Changed and Why They Matter
Integrate Machine Learning into Your Spring Application in Less than an Hour
Optimize your CI/CD with GitLab and AWS
Top 15 Backend Technologies in 2025_ A Comprehensive Overview.pdf
IRJET- Voice to Code Editor using Speech Recognition
Tools and technics
Enterprise-class mobile apps: Moving your business into the future - Amy Ande...
Stream SQL eventflow visual programming for real programmers presentation
[AWS Dev Day] 기조연설 – Olivier Klein AWS 신기술 부문 책임자, 정성권 삼성전자 수석
Session 2023-11.pptx
Mobile ECM Webinar - June 2012
Digitizing and automating HR workflows with DronaHQ
Introducción al Machine Learning Automático
Gartner EA Architecting for DevOps and Hybrid Cloud
[2015/2016] Software systems engineering PRINCIPLES
Ad

More from Maarten Verwaest (20)

PDF
Limecraft-Dzjintonik Integration - a Smarter Workflow
PDF
Limecraft Webinar - 2025.3 release, featuring Content Delivery, Graphic Conte...
PDF
Limecraft Webinar - 25.2 Release, featuring Summarisation, Assignees, Anonymi...
PDF
Limecraft Webinar - 25.1 Release, feat. Due Dates, Adobe Panel, Subtitling Of...
PDF
Limecraft 2024.8 Webinar, featuring restricted comments and delivery workspaces
PDF
Transcription Tutorial - Using Limecraft to accurately Transcribe Audio in Mi...
PDF
Cloud-based video Production of High-end Content
PDF
The Purpose of Cloud-technology for Video Production
PDF
Cloud-enabled Video Production
PPTX
Future Media Production - on embedded metadata and semantic technologies
PPTX
From file-based production to real-time co-production
PPTX
Limecraft - Semantic Integration Platform
PPTX
Tablets and Television - How tablet PC's will impact the Nature of Television...
PPTX
DMS-1, a Semantic View
PPTX
Tape-less Workflow Applcation Architecture
PPTX
Digital Media Production - Future Internet
PPTX
Presentation of Mediamap @Ebu Production Technology Seminar
PPTX
Presentation of Scoop @Ebu Production Technology Seminar
PPTX
Digital Media Production
PPTX
Digital Media Production
Limecraft-Dzjintonik Integration - a Smarter Workflow
Limecraft Webinar - 2025.3 release, featuring Content Delivery, Graphic Conte...
Limecraft Webinar - 25.2 Release, featuring Summarisation, Assignees, Anonymi...
Limecraft Webinar - 25.1 Release, feat. Due Dates, Adobe Panel, Subtitling Of...
Limecraft 2024.8 Webinar, featuring restricted comments and delivery workspaces
Transcription Tutorial - Using Limecraft to accurately Transcribe Audio in Mi...
Cloud-based video Production of High-end Content
The Purpose of Cloud-technology for Video Production
Cloud-enabled Video Production
Future Media Production - on embedded metadata and semantic technologies
From file-based production to real-time co-production
Limecraft - Semantic Integration Platform
Tablets and Television - How tablet PC's will impact the Nature of Television...
DMS-1, a Semantic View
Tape-less Workflow Applcation Architecture
Digital Media Production - Future Internet
Presentation of Mediamap @Ebu Production Technology Seminar
Presentation of Scoop @Ebu Production Technology Seminar
Digital Media Production
Digital Media Production
Ad

Recently uploaded (20)

PDF
Building Integrated photovoltaic BIPV_UPV.pdf
PDF
Per capita expenditure prediction using model stacking based on satellite ima...
PDF
Dropbox Q2 2025 Financial Results & Investor Presentation
PDF
Agricultural_Statistics_at_a_Glance_2022_0.pdf
PPTX
Machine Learning_overview_presentation.pptx
PPTX
ACSFv1EN-58255 AWS Academy Cloud Security Foundations.pptx
PDF
Empathic Computing: Creating Shared Understanding
PDF
Machine learning based COVID-19 study performance prediction
PDF
Electronic commerce courselecture one. Pdf
PDF
Reach Out and Touch Someone: Haptics and Empathic Computing
DOCX
The AUB Centre for AI in Media Proposal.docx
PDF
TokAI - TikTok AI Agent : The First AI Application That Analyzes 10,000+ Vira...
PPTX
Cloud computing and distributed systems.
PDF
Build a system with the filesystem maintained by OSTree @ COSCUP 2025
PDF
Chapter 3 Spatial Domain Image Processing.pdf
PDF
Encapsulation_ Review paper, used for researhc scholars
PDF
Approach and Philosophy of On baking technology
PDF
Encapsulation theory and applications.pdf
PDF
gpt5_lecture_notes_comprehensive_20250812015547.pdf
PDF
Unlocking AI with Model Context Protocol (MCP)
Building Integrated photovoltaic BIPV_UPV.pdf
Per capita expenditure prediction using model stacking based on satellite ima...
Dropbox Q2 2025 Financial Results & Investor Presentation
Agricultural_Statistics_at_a_Glance_2022_0.pdf
Machine Learning_overview_presentation.pptx
ACSFv1EN-58255 AWS Academy Cloud Security Foundations.pptx
Empathic Computing: Creating Shared Understanding
Machine learning based COVID-19 study performance prediction
Electronic commerce courselecture one. Pdf
Reach Out and Touch Someone: Haptics and Empathic Computing
The AUB Centre for AI in Media Proposal.docx
TokAI - TikTok AI Agent : The First AI Application That Analyzes 10,000+ Vira...
Cloud computing and distributed systems.
Build a system with the filesystem maintained by OSTree @ COSCUP 2025
Chapter 3 Spatial Domain Image Processing.pdf
Encapsulation_ Review paper, used for researhc scholars
Approach and Philosophy of On baking technology
Encapsulation theory and applications.pdf
gpt5_lecture_notes_comprehensive_20250812015547.pdf
Unlocking AI with Model Context Protocol (MCP)

AI for Subtitling - Limecraft presentation the 2022 Open Forum

  • 1. Open Forum 10 February 2022 The Workspace for Video Teams 1 Using AI for Subtitling What works and what doesn’t (Contact: info@limecraft.com)
  • 2. From raw footage to finished programme Limecraft - The Workspace for Video Teams Technology to improve the quality of work, not to make professionals redundant 2
  • 3. IMAGE FROM Associated Press That is up to 150,000 edited items every year or hundreds of thousands of minutes of content – which must be manually transcribed and shot-listed. The scale is vast and therefore the potential to save time is huge. By solving a problem for AP, Limecraft solved a problem for the industry as a whole. Sandy Mc Intyre VP News - Associated Press The creation and distribution of compelling video content takes on increasingly unmanageable proportions 3 More info: www.limecraft.com
  • 4. Volume* & Speed Originality Remote & Global Personalisation Video Formats The bigger Picture… SOURCE: * Video Streaming Market forecast excluding Corporate & EdTech video ** IABM © 2020 Video market needs Manual work Expensive Monolithic/On-premise Complicated Fragmented How it was Automated 25-75% faster Cloud-native, SaaS Self-learning AI Smooth integrations How it should be Limecraft automates the grunt work, freeing up time for creative storytelling and adding value to our clients’ business Producers fight for relevance as video consumption keeps growing and changing Limecraft’s solution means that we have reduced the time to subtitle one hour of content from 8h to just 4h, doubling the efficiency. The AI driving it ensures the best possible use of human time. Matt Simpson - Head of Technology, Accessibility services UK’s 2nd broadcaster 4
  • 5. AI and Subtitling - How did we get there? 5 2013-2015 2016-2017 2018-2019 2020-2021 Subtitling • WER 5% • Configurable Spotting • Subtitle Editor Versioning • Machine translation • Timecode management Transcription • Machine transcription • Transcription Editor • WER 10% Neuro-linguistic Programming • Better word recognition (WER <2%) • Better diarisation • Better spotting Transcription Quality - Efficiency Gain Use Cases • Transcribing Interviews • Archive Indexing Use Cases • Same language subtitling • Closed Captioning Use Cases • Localisation
  • 6. The MeMAD Project 6 3,5Mio R&D Horizon 2020 project (2018 – 2021) Smart Tools​ ​for ​handling digital ​content​ in​ creative ​industries How can you take advantage of AI? – Will does affect your workflow? – How to deal with inaccuracy? – So, which applications do you need on top? Spoiler: take the best of both worlds and combine Artificial and Human Intelligence More info: www.memad.eu
  • 7. The MeMAD Project 7 Methodology: “Agile Development” • Data cleaning and training • Iterative Prototyping • Subjective Testing More info: www.memad.eu
  • 8. First iteration: Fast but not pleasant Differences between language combinations (or between the translators…) Tedious, annoying, limiting… Spotting and segmentation was poor
  • 9. Efficiency = rewiring the workflow ● Subtitle template + MT vs. ASR + MT ● Garbage in = More Garbage out ● QC the transcript before spotting!!! Tangible improvements in automatic spotting Second iteration: Focus on the process
  • 10. Methodology : tuning and testing 10 More info: https://www.limecraft.com/cases/itv/
  • 11. LIMECRAFT connected creativity How can you take advantage of AI? – How will it affect your workflow? – How to deal with inaccuracy? – Which applications do you need on top? Lessons Learned - Never leave AI unattended – Repeated error correction is a showstopper. When using ASR, Word Error Rates must be lower than 2% – Fine-tuning is a step-by-step and iterative process – Usability is key - there is no one size fits all UI Best practices – ASR: relentlesly look for the best, not the cheapest. Look for autonomous training, custom dictionaries,… – Spotting: look for configurable spotting rules – Post-editing: look for solutions easily fits your workflow
  • 12. Benchmark ASR solutions : look for the best 12
  • 13. Custom Dictionaries : be as specific as possible to avoid falst positives 13
  • 14. Spotting - configurable rules and multiple settings 14
  • 15. LIMECRAFT connected creativity Copyright 2022 Limecraft , NV. Confidential – Distribution prohibited without permission Limecraft ® Flow for Subtitling Computer assisted Subtitling to save up to 75% of your time AI-powered ________________________ ____ Limecraft instantly turns audio into timed text with the highest possible accuracy, translates scripts, and automatically creates properly styled and timed subtitles. The Workspace _______________________ _____ A single Workspace for language professionals allows them to upload media, create and QC transcripts and subtitles, and to dispatch their work. Ease of Integration _________________________ ___ Using a library of plug-ins and adapters, Limecraft easily integrates as part of your operating processes and current application landscape. Committed to Security _______________________ _____ Maintain total control and privacy over your data. No content is kept by us, or shared with third parties.
  • 16. LIMECRAFT connected creativity Copyright 2022 Limecraft , NV. Confidential – Distribution prohibited without permission
  • 17. Limecraft offers professionals a collaborative workspace for efficiently creating and distributing the most engaging stories IMAGE FROM Undercover - Newen More info and free try : www.limecraft.com 17 (Contact: info@limecraft.com)