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 - Limecraft’s Point of View - Tape-less Production Application Architecture
5/6/2010© Limecraft, all rights reserved
archiefnummer   : ALG 20010813 1fragmentnummer  : 1 reeks           : 1000 ZONNEN EN GARNALENbandnummer      : E03024404formaat         : DBCMfragmenttitel   : 1000 ZONNEN & GARNALENbeeld           : KL/PALPLUSfragmentduur    : 18 20 tekst           : 0'00" TOERISTISCH REPORTAGEMAGAZINE  OVERZICHT                              ONDERWERPEN  GENERIEK  TOERISTISCH REPORTAGEMAGAZINE,                       OVERZICHT ONDERWERPEN                                                       0'50" VANDAAG : KUNSTENAAR LUC HOFKENS ONTWIERP EEN OASE                    OP ZIJN DAKTERRAS IN BORGERHOUT DIE DOET DENKEN AAN DE                      GRAND CANYON  INTERVIEW MET LUC EN ZIJN VROUW                               MARILOU BUITENBEELD DAK MET OMGEVING  BUITENKANT                            ARBEIDERSWONING, PANO OVER ROTSWANDEN, KRATEN MET WATER,                    BEPANTING, FOTOALBUM MET VERLOOP WERKEN                                     4'00" JUNIOR : KLAARTJE ALAERTS, 13 JAAR WIL ASTRONAUTEN                    WORDEN  ZE BEZOEKT HETEUROSPACE CENTER METRUIMTEVEREN,                      RAKETTEN  SIMULATIE IN RUIMTEVEER, INTERVIEW, HEEFT EEN                     UFO GEZIEN  MAAKT ZELF KLEIN RAKETJE, SCHIET HET AF                         7'50" DE SCHEURKALENDER : ARCHIEF RECLAMEFILM IBM                           INTERVIEW MAURICE DE WILDE, EERSTE PERSOONLIJKECOMPUTER   trefwoorden     :  BELGIE;  BORGERHOUT;  ARTIEST;  OASE;  KUNST;  GRAND                  CANYON (NATUURGEBIED);  DAK;  TERRAS;  INTERVIEW;  EURO                  SPACE CENTER;  RUIMTEVAART;  PC;  BOOTTOCHT;  RIJKDOM;                   PASSAGIER;  GASTRONOMIE;  RESTAURANT;  PERSONEEL;                   VAKANTIE;  BINNENBEELD;  SCHIP;  BECKERS LEEN;  VRT;                   LOTTO;  RADIOOMROEPSTER;  KLANKSTUDIO;  UITVINDING;                   BARBECUE;  BETONMOLEN;  IBM;  RECLAMESPOTrechthebbende   : VRTOpzoekscherm FILM         Set:   16  Aantal:      1blz 1 van 3 trefwoorden:    ibm and vrt                                                  archiefnummer:   -  uitzendjaar:      maand:   dag:  fragmentnummer:   fragmentduur:       reeks:           formaat:          bandnummer:         aflevering:       afleveringsnummer:  programma:        uitzenddatum:       fragmenttitel:   tekst:           kategorie:       opnamedatum:      opnamenummer:       journalist:       rechthebbende:                      SETS The strings required for the operation are not defined                            F11      F12     F13    F14     F17      F18      F19      F20       Ent      Eindigen   Sets  Refset  Toon   Vorige Volg/Leeg Thesaurus Commando  Opzoeken 5/6/2010© Limecraft, all rights reserved
4
Beyond the State-of-the-Art?5/6/2010© Limecraft, all rights reserved
State-of-the-Art Media ProductionTape-less - high-definition
Distribution toTV, radio, internet or mobile
Linearor on-demandChallengesModel-Driven Development
Collaborative production – Real-time co-production
Profile-based publishing of “Smart” content
Seamless Integration of Live and On DemandChallenges5/6/2010© Limecraft, all rights reserved
Assumptions (1) - Future MediaSmart ContentScalable - From mobile, standard-def and high-definitionNon-linear - Seamless integration of live and on-demandEnhancementsAPI’s enable 3rd party integrationParticipation – Interaction with the consumer enables an economy of scalehttp://labs.vrt.be/myradio5/6/2010© Limecraft, all rights reserved
Assumptions (2) – Collaborative Production5/6/2010Ton Roosendaal, The Blender Foundation© Limecraft, all rights reserved
Issues – News ProductionCorrespondent(email)DocumentationServicesArchivesWeb SitesEBU Consignment (Superpop – NMS)Reuters Consignment(NewsML1.1)EBU popserver(NMS)MAM systemTelex Services – ‘Wires’(IPTC7901)Lack of effective standards Brittle point to point integrations
Redundant information – Overflow
Missedpotentially relevant itemsNews Production System5/6/2010© Limecraft, all rights reserved
Issues – News ProductionCorrespondent(email)DocumentationServicesArchivesWeb SitesEBU Consignment (Superpop – NMS)Reuters Consignment(NewsML1.1)EBU popserver(NMS)MAM systemTelex Services – ‘Wires’(IPTC7901)Lack of effective standards Brittle point to point integrations
Redundant information – Overflow
Missedpotentially relevant itemsNews Production System5/6/2010© Limecraft, all rights reserved
The Problem (1) – System FunctionalityType example: Media Asset Management systems

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Tape-less Workflow Applcation Architecture

  • 1. - Limecraft’s Point of View - Tape-less Production Application Architecture
  • 2. 5/6/2010© Limecraft, all rights reserved
  • 3. archiefnummer : ALG 20010813 1fragmentnummer : 1 reeks : 1000 ZONNEN EN GARNALENbandnummer : E03024404formaat : DBCMfragmenttitel : 1000 ZONNEN & GARNALENbeeld : KL/PALPLUSfragmentduur : 18 20 tekst : 0'00" TOERISTISCH REPORTAGEMAGAZINE OVERZICHT ONDERWERPEN GENERIEK TOERISTISCH REPORTAGEMAGAZINE, OVERZICHT ONDERWERPEN 0'50" VANDAAG : KUNSTENAAR LUC HOFKENS ONTWIERP EEN OASE OP ZIJN DAKTERRAS IN BORGERHOUT DIE DOET DENKEN AAN DE GRAND CANYON INTERVIEW MET LUC EN ZIJN VROUW MARILOU BUITENBEELD DAK MET OMGEVING BUITENKANT ARBEIDERSWONING, PANO OVER ROTSWANDEN, KRATEN MET WATER, BEPANTING, FOTOALBUM MET VERLOOP WERKEN 4'00" JUNIOR : KLAARTJE ALAERTS, 13 JAAR WIL ASTRONAUTEN WORDEN ZE BEZOEKT HETEUROSPACE CENTER METRUIMTEVEREN, RAKETTEN SIMULATIE IN RUIMTEVEER, INTERVIEW, HEEFT EEN UFO GEZIEN MAAKT ZELF KLEIN RAKETJE, SCHIET HET AF 7'50" DE SCHEURKALENDER : ARCHIEF RECLAMEFILM IBM INTERVIEW MAURICE DE WILDE, EERSTE PERSOONLIJKECOMPUTER trefwoorden : BELGIE; BORGERHOUT; ARTIEST; OASE; KUNST; GRAND CANYON (NATUURGEBIED); DAK; TERRAS; INTERVIEW; EURO SPACE CENTER; RUIMTEVAART; PC; BOOTTOCHT; RIJKDOM; PASSAGIER; GASTRONOMIE; RESTAURANT; PERSONEEL; VAKANTIE; BINNENBEELD; SCHIP; BECKERS LEEN; VRT; LOTTO; RADIOOMROEPSTER; KLANKSTUDIO; UITVINDING; BARBECUE; BETONMOLEN; IBM; RECLAMESPOTrechthebbende : VRTOpzoekscherm FILM Set: 16 Aantal: 1blz 1 van 3 trefwoorden: ibm and vrt archiefnummer: - uitzendjaar: maand: dag: fragmentnummer: fragmentduur: reeks: formaat: bandnummer: aflevering: afleveringsnummer: programma: uitzenddatum: fragmenttitel: tekst: kategorie: opnamedatum: opnamenummer: journalist: rechthebbende: SETS The strings required for the operation are not defined F11 F12 F13 F14 F17 F18 F19 F20 Ent Eindigen Sets Refset Toon Vorige Volg/Leeg Thesaurus Commando Opzoeken 5/6/2010© Limecraft, all rights reserved
  • 4. 4
  • 5. Beyond the State-of-the-Art?5/6/2010© Limecraft, all rights reserved
  • 7. Distribution toTV, radio, internet or mobile
  • 9. Collaborative production – Real-time co-production
  • 10. Profile-based publishing of “Smart” content
  • 11. Seamless Integration of Live and On DemandChallenges5/6/2010© Limecraft, all rights reserved
  • 12. Assumptions (1) - Future MediaSmart ContentScalable - From mobile, standard-def and high-definitionNon-linear - Seamless integration of live and on-demandEnhancementsAPI’s enable 3rd party integrationParticipation – Interaction with the consumer enables an economy of scalehttp://labs.vrt.be/myradio5/6/2010© Limecraft, all rights reserved
  • 13. Assumptions (2) – Collaborative Production5/6/2010Ton Roosendaal, The Blender Foundation© Limecraft, all rights reserved
  • 14. Issues – News ProductionCorrespondent(email)DocumentationServicesArchivesWeb SitesEBU Consignment (Superpop – NMS)Reuters Consignment(NewsML1.1)EBU popserver(NMS)MAM systemTelex Services – ‘Wires’(IPTC7901)Lack of effective standards Brittle point to point integrations
  • 16. Missedpotentially relevant itemsNews Production System5/6/2010© Limecraft, all rights reserved
  • 17. Issues – News ProductionCorrespondent(email)DocumentationServicesArchivesWeb SitesEBU Consignment (Superpop – NMS)Reuters Consignment(NewsML1.1)EBU popserver(NMS)MAM systemTelex Services – ‘Wires’(IPTC7901)Lack of effective standards Brittle point to point integrations
  • 19. Missedpotentially relevant itemsNews Production System5/6/2010© Limecraft, all rights reserved
  • 20. The Problem (1) – System FunctionalityType example: Media Asset Management systems
  • 21. Re-use of material assumes a central Media Asset Mgntsystem
  • 22. The system is not aware of the production processes
  • 23. The lack of proper APIs requires custom development
  • 24. An out-of-context workflow engine must manage overall consistency
  • 25. Custom Integration of “Best of Breed” components compromises stability of the overall system and quality of the product
  • 26. Fragmented application landscape leads duplicates, long and unpredictable response-times and overall storage inflation(!);Media Asset Mgnt5/6/2010© Limecraft, all rights reserved
  • 27. Problem (2) – Understanding the RequirementsEBU Production Management Seminar 2009(!) about Service Oriented ArchitectureAn SOA “has the ability to manage the complexity” (CISCO) but it usually increases it;
  • 28. “The ESB should replace all application specific interfaces by an general purpose abstract interface”(IBM), while it should support proper standards (NewsML-G2, TVAnytime, Mpeg7,…);
  • 29. “The SOA and the ESB simplify your service portfolio” (a Broadcaster) - e.g. a single video transcoder, which may lead to massive overconsumption of IT infrastructure;SOA – Some Overstretched Assumptions?Media Asset MgntAn inconsistent architecture will remain inconsistent and an ‘Enterprise Service Bus’ does not cure that particular problem. If applications are designed for purpose and behave correctly, we probably don’t need additional service busses or workflow engines.5/6/2010© Limecraft, all rights reserved
  • 30. Lessons Learned – Principles of System IntegrationEverything should be made as simple as possible, but not one bit simpler.
  • 31. Media Asset Management is a process and properimplementation relies on interoperability of applications. Metadata - Electronic and Structured Information
  • 32. A MAM System enables(!) data integrity
  • 33. Metadata Standards enable(!) interoperability
  • 34. Semantic technology may enable(!) information integrity
  • 35. Yet, applications need to be designed for purpose: being aware of the state of the processes, tracing dependancies,...!An sound application architecture is based on proper design requirements and makes technology fit for purpose.(≠ Integration of available “Best of Breed” components)5/6/2010© Limecraft, all rights reserved
  • 36. ArchitectureCourtesy of Wim Goes Architectuur
  • 37. From ‘Digitisation’ to ‘Software as a Service’Digital SilosCollaborative ModelCorporate SystemsMedia Asset Management systems have enabled re-use and internal collaboration.Custom development is expensive and results in moderate stability.User-friendly online app platformswill drive collaborative production.Independant developers will create reusable apps, thus resulting in increased stability and lower costDigitisation has enabled increased functionalityCorporate NetworkCentralMedia Asset MgntAccess via InternetApplicationPlatformInfrastructure
  • 38. Tackling the Infrastructure ProblemDigital Supply Building BlocksCollaboration, Participation and InteractionProduction-Grade Application ServicesDigital Asset MgntMedia Data Center Solution(network, storage and embedded services)Courtesy of CandIT-Media5/6/2010© Limecraft, all rights reserved
  • 39. Application Platform – Work in ProcessEDL processingPackagingGoods ReceiptSearch and RetrievalLabelingIdentificationCore Digital Asset MgntGoods issueDecompositionAssetDatabaseSearch EngineDigital Supply Building BlocksMedia RepositoryMedia RepositoryCollaboration, Participation and InteractionProxyRepositoryMetadataRepositoryIndexRepositoryMedia RepositoryMedia RepositoryMedia RepositoryMedia RepositoryProduction-Grade Application ServicesDigital Asset MgntMedia Data Center Solution(network, storage and embedded services)5/6/2010© Limecraft, all rights reserved
  • 40. Enable Interaction and ParticipationEditorialConsumptionFeedback and OpinionFlow ControlSelectionUser-Generated ContentTagging ProductionMaster ControlPost-ProductionDigital Supply Building BlocksCollaboration, Participation and InteractionProduction-Grade Application ServicesDigital Asset MgntMedia Data Center Solution(network, storage and embedded services)5/6/2010© Limecraft, all rights reserved

Editor's Notes

  • #14: In principe: - Automatisch verwerking metadata- Automatisch generatie metadata- Beter indexering en zoeken in (bestaande) meta- & mediadata