What we do
- 1. The Internet is transforming the way we do business. The volume of internet traffic is doubling every 6 months www.aim-internet.com
- 2. - AIM Internet has been established since 1996 as a privately owned company - Set up as part of AIM Group, which began in 1987 - We produce interactive websites that WORK – built with high quality web design and functionality We ensure that each site is visually pleasing, and technically structured for search engine optimisation. www.aim-internet.com
- 3. Our approach to any client is to listen, to understand your needs, and deliver the website interaction suitable for your requirements. Each site must have: * Business Objectives * Site Objectives * Visitor Objectives www.aim-internet.com
- 4. What makes AIM Internet different? We can walk the talk – we deliver Established with one of only 4,000 Chartered Marketer’s registered across the world with the Chartered Institute of Marketing. AIM provide expert knowledge to our clients in the areas of on-line marketing and e-business strategy AIM have proven cost effective methods of driving quality traffic direct to web sites Sites are technically correct; DDA Compliant and utilise latest Techniques driven mainly by google We AIM to increase sales; improve margin and or reduce costs for each client www.aim-internet.com
- 6. Your reason for having a website ? ~ Online brochure ~ Deliver leads ~ Sell Online ~ Improve process/efficiency www.aim-internet.com
- 7. Recession Strategy ? ~ Cut costs ~ More efficient use of resource ~ More marketing ~ Evaluate processes ~ Re finance e.g funding www.aim-internet.com
- 8. Online Strategy ? www.aim-internet.com
- 9. www.aim-internet.com And then there’s Social Media ? Linkedin Facebook You Tube Ecademy Flickr Where are you ??????? ~ More efficient use of resource ~ More marketing ~ Evaluate processes ~ Re finance e.g funding
- 10. Analyse and learn - ongoing www.aim-internet.com
- 11. Analyse and learn - ongoing www.aim-internet.com
- 12. www.aim-internet.com Optimise - Triple Home Page and improve conversion 14% 10% 20%
- 13. Optimise – multivariate and improve conversion www.aim-internet.com
- 14. www.aim-internet.com Optimise – multivariate small improvements and improve conversion
- 15. www.aim-internet.com Typical results – Existing site Existing (per month) Site visitors 1000 contact form visit 100 10% Contact form enquiry 10 10% submit form Current monthly orders 5 2:1 sale ratio Average Order Value £2,000 Average monthly sales £10,000
- 16. Typical results – triple home page 22% 14% 10% Site Optimisation (Triple Home Page ) Site visitors 1000 contact form visit 220 22% Contact form enquiry 22 10% submit form Monthly orders 11 2:1 sale ratio Average order value £2,000 Average Monthly Sales £20,000
- 17. www.aim-internet.com Typical Results – Improve Conversion 30% 22% 10% (Multivariate analysis) Site visitors 1000 Contact form visit 300 30% (conversion) contact form enquiry 30 10% submit form Monthly orders 15 2:1 sale ratio Average order value £2,000 Average Monthly Sales £30,000
- 21. www.aim-internet.com Mission Statement To understand our customers’ needs and to work with them to provide innovative, state-of-the-art business solutions. We produce websites that work.