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#INBOUND16
CREATING
MOMENTUM
Mobilize, Motivate and Maximize Impact
to Make Your Organization Unstoppable
Alesia Latson
#INBOUND16
CREATING
MOMENTUM
#INBOUND16
#INBOUND16
#INBOUND16
AGENDA
Creating Momentum/Becoming Unstoppable
#INBOUND16
1ATTRACTING
CRITICAL MASS
#INBOUND16
What does it
take…
To attract the
critical mass you
need?
#INBOUND16
☐✓
We are attracted to
leaders who we…
Believe
☐✓Like
☐✓Trust
The BLT Principle
#INBOUND16
Sell the problem (not the solution)
Honor the pastWhat could happen in the future if…Trends arising in the present
#INBOUND16
• Attitude
• Presence
• Approach
#INBOUND16
The Man, the Boy,
& the Donkey
#INBOUND16
• Attitude
• Presence
• Approach
All things being equal,
we will work harder and
more effectively for
people we like. And we
like them in direct
proportion to how they
make us feel.
— Robert Cooper
#INBOUND16
#INBOUND16
… is an opportunity to build, squander an opportunity,
or damage your reputation
Every interaction …
Food for Thought
#INBOUND16
In the first 7seconds people form 11 impressions
First Impressions:
7-11 Rule
The cited source of the "7-11 rule" is Michael Solomon, PhD, Psychologist,
Chairman, Marketing Department Graduate School of Business, NYU
#INBOUND16
Economic level
Perceived credibility and believability
Education level
Trustworthiness
Level of sophistication
Sexual identification
Political background
Religious background
Ethnic background
Social and professional desirability
Level of success
1
2
3
4
5
6
7
8
9
10
11
It Happens So Fast . . .
#INBOUND16
‘Remarkably accurate’
Studies have shown that short slices of
behavior — less than 5 minutes — yield lasting
personality assessments.
Once people have formed an impression of you,
they disregard information that is inconsistent
with their ideas.
Cognitive Discounting
First Impressions Are Lasting
#INBOUND16
Sincerity Reliability
Competence Care
— Charles Feltman, The Thin Book on Trust
#INBOUND16
2REDUCING
FRICTION
#INBOUND16
Embrace Conflict
Release the brakes
#INBOUND16
YOUR BRAIN ON CONFLICT
#INBOUND16
BE CURIOUS
NOT FURIOUS✗
#INBOUND16
3INCREASING
VELOCITY
#INBOUND16
SPEED
Be clear on what you are doing and NOT
doing.
Give feedback.Acknowledge others.
#INBOUND16
And now…
#INBOUND16
THANK YOU.

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