Alfresco digital assetmanagement-042111-final
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The document outlines the importance of Digital Asset Management (DAM) in modern enterprises, emphasizing how it supports knowledge workers and enhances customer engagement through efficient content delivery. It defines digital assets and provides insights into implementing DAM solutions using Alfresco, detailing key features, user stories, and a high-level approach to establish content models, services, and channels. Additionally, it highlights trends in video consumption and the shift toward integrated ECM solutions.
Alfresco digital assetmanagement-042111-final
- 1. Digital Asset Management with Alfresco April 21 st , 2011 Rivet Logic Corporation 1800 Alexander Bell Drive Suite 400 Reston, VA 20191 Ph: 703.955.3480 Fax: 703.234.7711 Presented By Emil Loreto Engagement Director Rivet Logic Corporation
- 2. Agenda Digital Asset Management (DAM) in today’s enterprise: Why consider Digital Asset Management What is Digital Asset Management How to implement a Digital Asset Management solution using Alfresco Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 3. Rivet Logic Overview Award-winning professional services focused on: Enterprise Content Management Web Experience Management Collaboration and Social Community Platforms Using Leading Open Source Software Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 4. Copyright © 2011. Rivet Logic Corporation. All rights reserved. Why Consider Digital Asset Management?
- 5. Business Perspective Everyone is both a knowledge worker & content publisher Knowledge workers must do more with less (time, money, resources) Engaged Customer = Ongoing Conversation Consumed content must be available anytime & anywhere Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 6. Technical Perspective Here’s what IT needs to support: Rich media management demand grows Document Management, Media Asset Management, and Web Content Management are no longer separate ECM concerns Multi-Channel content delivery is paramount to connect your company to its customers Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 7. Trends A recent DIGIDAY survey reveals: Video for the Web Channel is exploding: Nearly half of all digital video advertising buyers in a said they expect an increase in spending on the medium this year Mobile video demands is strong: A majority – 57 percent – of respondents already buy video on mobile phones, while 45 percent are buying it on iPad or other tablets. Copyright © 2011. Rivet Logic Corporation. All rights reserved. Source: DigiDaily
- 8. Trends DAM transition from standalone niche solutions to participating in broader ECM platform Commodization of “DAM” services with cheaper alternatives like DropBox and Box.net Copyright © 2011. Rivet Logic Corporation. All rights reserved. Source: Digital Asset Management News
- 9. Copyright © 2011. Rivet Logic Corporation. All rights reserved. What is Digital Asset Management?
- 10. Definition From Wikipedia: A digital asset is any form of content and/or media that have been formatted into a binary source which include the right to use it. A digital file without the right to use it is not an asset. Digital assets are categorised in three major groups which may be defined as textual content (digital assets), images (media assets) and multimedia (media assets) (van Niekerk, A.J. 2006). In Summary: Digital Asset = Digital Content + Usage Rights Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 11. Digital Asset Management Features Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 12. Another Way to Look at DAM Content Images, Videos, Documents Dependencies, Renditions, Custom Types People Internal: Marketing, IT, Editorial, other Departments/Divisions External: Agencies, Partners, Vendors, Customers Processes Collaboration Check-In/Check-Out Workflows (Request, Review/Approve, Assigned Tasks) Search: Keywords, Metadata, Faceted Copyright © 2011. Rivet Logic Corporation. All rights reserved. Transformations Versioning Publishing/Syndication Auditing/Reporting Events/Actions
- 13. Main Activities of DAM Manage Ingest/bulk load source assets Classify & describe assets (cataloging & metadata) Ingestion services (rights, policies, renditions) Transform Find/Search/Request Collect / Create / Assemble Produce / Review & Approve Deliver Publish / Notify Present the content in the different channels Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 14. DAM User Stories As a content manager I need to manage the “official” repository of “approved” product images… As a marketing user I need to find an approved product image to create a new ad campaign… As a content author for the e-Comm WebSite I need to prepare the upcoming summer catalog… Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 15. Copyright © 2011. Rivet Logic Corporation. All rights reserved. How to Implement Alfresco Digital Asset Management with Alfresco
- 16. How are you approaching DAM? Copyright © 2011. Rivet Logic Corporation. All rights reserved. Source: CMSWiRE
- 17. Using Alfresco for Digital Asset Management Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 18. Alfresco Architecture Copyright © 2011. Rivet Logic Corporation. All rights reserved. Web Applications Knowledge Portals Web Services High Availability Virtual File System App Server Portal Server CRM Business Process Engine FTP CIFS WebDAV
- 19. Digital Asset Management Approach Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 20. Define Your Content Types Metadata (properties & attributes) Relationships Associations Renditions Constraints Lifecycle Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 21. Build Your Content Services Library Services Security Search Transformations Workflows Request for assets Content Creation Review/ Approve Collaboration Notification Publishing Rights Management Retention / Archiving Storage Policies Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 22. Enable Your Content Channels Internal & External Delivery of Your Assets Syndication (RSS) 3 rd Parties Social Custom User Interfaces Websites (including mobile) Desktop Applications Mobile Apps Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 23. Digital Asset Management High Level Approach View Copyright © 2011. Rivet Logic Corporation. All rights reserved. Define Your Content Model 2. Build Your Content Services 3. Enable Your Channels
- 24. Key Technology Enablers Alfresco Repository Services Lightweight RESTful Services CMIS Rivet Logic’s ACIr Search Lucene Solr Workflow JBPM, Intalio, Activiti Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 25. Key Technology Enablers Copyright © 2011. Rivet Logic Corporation. All rights reserved. Accessing assets through RESTful Web Services
- 26. Key Technology Enablers Copyright © 2011. Rivet Logic Corporation. All rights reserved. Accessing assets through CMIS
- 27. Alfresco Content Integration rivet moderates the exchange between any app and Alfresco for content ingestion, retrieval, and transformation. http://wiki.rivetlogic.com/display/ACIR/Home Key Technology Enablers Rivet Logic’s ACIr extension: Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 28. Rivet Logic’s ACIr Extension Copyright © 2011. Rivet Logic Corporation. All rights reserved. Content integration for: Ingestion of assets Queries to the repository Content transformation Dependency management Content Delivery / Deployment
- 29. Copyright © 2011. Rivet Logic Corporation. All rights reserved. Case Study: Harvard Business Publishing
- 30. Harvard Business Publishing Copyright © 2011. Rivet Logic Corporation. All rights reserved. Harvard Business Digital Web Content Management Replace legacy CMS E-Commerce integration
- 31. Custom User Interface Copyright © 2011. Rivet Logic Corporation. All rights reserved. Enterprise-wide content management 1M+ high value content items Replaced Documentum and shared drives
- 32. Summary Customer Engagement = Multi-Channel Delivery DAM helps enables you to manage, transform, and deliver content Digital Asset Management Implementation Approach Define Content Model Build Content Services Enable Content Channel Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 33. Q & A Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 34. rivetlogic.com blogs.rivetlogic.com forge.rivetlogic.com youtube.com/rivetlogic twitter.com/rivetlogic facebook.com/rivetlogic Learn more… Copyright © 2011. Rivet Logic Corporation. All rights reserved.
Editor's Notes
- #3: 31/10/11
- #5: 31/10/11
- #6: Pressure to deliver relevant content faster is now a requirement instead of a nice to have Engage through different channels (web, social, mobile, print) Global audience 24/7 31/10/11
- #7: 31/10/11
- #8: http://www.digidaydaily.com/stories/web-video-on-the-rise-1/ HTML5 helps enable better cross browser support for videos A majority – 57 percent – of respondents already buy video on mobile phones, while 45 percent are buying it on iPad or other tablets. Some 16 percent are buying video on iPTV or connected TV, and a leading edge of 5 percent are exploring all these platforms, plus a vew others like Xbox, gaming, point of sale or out of home. Seventy percent say their digital video budget will increase on mobile phones this year, and 66 percent say they’ll u their spending on iPad or other tablets. 31/10/11
- #9: http://digitalassetmanagementnews.org/features/digital-asset-management-predictions-for-2011-the-dam-industry/ 31/10/11
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- #14: Theme: Take your digital assets managed in the repository and transform them to produce deliverable content (end product) 31/10/11
- #15: Product Images Brand Management Rights Management Ad campaign 31/10/11
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- #28: ACIr is a custom query engine. It allows for extraction of files from the repository based on a query (or set of queries) ACIr allows the extract to undergo a series of transformations both to the file names and to the content itself before deploying the extract ACIr transformations are pluggable and we can create and add those to the system easily. Furthermore, the extract deployers are also pluggable which allows for deployments to happen over a variety of transports (FTP, SFTP, email, etc.) 31/10/11
- #29: ACIr is a custom query engine. It allows for extraction of files from the repository based on a query (or set of queries) ACIr allows the extract to undergo a series of transformations both to the file names and to the content itself before deploying the extract ACIr transformations are pluggable and we can create and add those to the system easily. Furthermore, the extract deployers are also pluggable which allows for deployments to happen over a variety of transports (FTP, SFTP, email, etc.) 31/10/11
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- #31: About HBP: Since its inception in 1994, Harvard Business Publishing (HBP), a wholly owned subsidiary of Harvard University, has been improving the practice of management through a wide range of publications and a global reach strategy that targets academic, enterprise and individual manager markets. Challenge: Ability to search, collect, and repurpose high value assets from disparate content locations across different Harvard organizations such as: Harvard Business Review, Harvard Business Press, Harvard Business School Cases, Corporate Learning and Harvard Business Digital. Transforming these assets and creating new content for delivery to multiple channels & multiple formats: Web, print, & 3 rd Parties (Amazon in Kindle format). Result: Built a new complete ECM solution providing: Digital asset management of high value content: articles, books, blogs, podcasts, and videos e-Commerce integration Back end integration to ERP Delivery 31/10/11
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- #33: TODO: Bullet 2 needs work – but we need to summarize what DAM really is.. 31/10/11