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AliMe Bot Platform Technical Practice
- Alibaba’s Personal Intelligent Assistant
Alibaba Group – Intelligent Innovation Division
——Haiqing Chen(Hunter)
Outline
 AliMe Bot Platform Introduction
 Intelligent Interaction Technical Practice
 Look Forward to The Future
Outline
 AliMe Bot Platform Introduction
 Intelligent Interaction Technical Practice
 Look Forward to The Future
AliMe Bot Platform Introduction
Customer Service
Self
Support
Outsource
Cloud
Service
Customer Service
Self
Support
Outsource
Cloud
Service
Chatbot
Platform
Platf
orm
3rd
party
AlibabaMerchantEnterprise
 Upgrading of service: From manpower to intelligence plus manpower
 Upgrading of field: From Ali inside to merchants and enterprises
AliMe Bot Platform Introduction
AliMe bot platform is a complete set of intelligent human-computer
interaction solution.
• Face to three domains solutions:
• AliMe Assistant: Platform solution for Alibaba business
• TiMi: Platform solution for Merchants of Taobao
• Bee Bot: Platform solution for enterprises, ISV etc.
• Supporting two types of infrastructures:
• SaaS: Front to end solution, a whole chatbot system including chat UI
• PaaS: Supply AI interfaces capability for developers to help build their
systems
Configuration
Platform
Chatbot QA Platform
Smart Knowledge
Base
AI Boost
Chatbot Application Platform
AliMe Assistant Platform
Different Domains of AliMe Assistants
TiMi
Alibaba Merchant
Taobao Tmall
SaaS
Enterprise
Super AliMe
Assistant
Bee Bot Platform
Wang
Xiang
Travel
Second-
hand
Other
B2B Logistics
Youku Other
SaaS PaaS
Qianniu
Platform
DingTalk
AliCloud IOT
SaaS
Bot Framework
Algorithm Component Platform Data Platform
Oversea
SaaS or PaaS
AliMe Bot Platform Introduction
AliMe Bot Platform Introduction
AliMe Assistant
• Covered Areas:
• Customer Service
• Shopping Guide
• General Assistant
Application
• Chit Chat
• Activity Operation
• ……
AliMe Bot Platform Introduction
TiMi
• Features:
• General ontology
model for all
categories: logistics
field
• Industry ontology
model: mobile phone,
clothing etc.
• General QA model
AliMe Bot Platform Introduction
Bee Bot Platform
• Features:
• This is a whole solution
for 3rd party, i.e.
enterprise, ISV etc.
• Smart knowledge base
to fullfill knowledges
Outline
 AliMe Bot Platform Introduction
 Intelligent Interaction Technical Practice
 Look Forward to The Future
Intelligent Interaction Technical Practice
AliMe
Assistant
TiMi
Bee Bot
Platform
PaaS Service Layer
Dialog Management System
Matching Model Bot Framework
Algorithm Component Platform
Configuration
Platform
Knowledge
Base AI Boost
AliMe Bot Platform Application Architecture
Intelligent Interaction Technical Practice
Intent Routing
Customer
Service
Shopping
Guide
Logistics
Field
Chit
Chat
others
Image
Recognition
Muti-turn Interaction
ASR
Semantic
Recognition
User Profile
Muti-model Interaction Recommendation
Knowledge(QA pairs, Ontology, Knowledge Graph)
Data AnalyticsData MiningML/DL Training
Routing Layer
Service Layer
Model Layer
Data Layer
AliMe Bot Platform Algorithm Model Architecture
Intelligent Interaction Technical Practice
Query+Context
Intention Recognition
Dialog Management System
QA Bot Task Bot Chat Bot
Kowledge
Graph IR Slot Filling
Bot
Framework
DRL IR+LSTM
Intelligent Interaction Technical Practice
Intention Identification Process
Query
Segmentation,
POS Tagging,
NER
Intention
Classification
Dialog
Management
Semantic
Representation
Intention
Attribute
Extraction
Domain
Model
Context
Model
Intelligent Interaction Technical Practice
Intention Identification Classification
• Traditional machine Learning methods :
• Supervised multiply classification
• Supervised multiply binary classification
• E.g. Bayes, KNN, SVM, Logistic Regression etc.
• Deep Learning:
• Combined user profile or behavior to build deep learning prediction
model
• E.g. CNN, DNN, LSTM etc.
Intelligent Interaction Technical Practice
Enrich Question with Profile, Behavior and Context
Question User Behavior
User Profile
Query+ Context
DL Model
Intelligent Interaction Technical Practice
Intention Identification with Deep Learning
N V
Question
(BOW/RNN/CNN)
Behavior,
Profile, Context
L
Embedding
Softmax
N V
Question
(BOW/RNN/CNN)
Behavior,
Profile, Context
0/1
Embedding
0/1 0/1 0/1 Logistic
Regression (LR)
All labels L1 L2 L3 ……
Multiple Classification
(DNN 2-channel inputs)
Multiple Binary Classification
(DNN 2-channel inputs)
Intelligent Interaction Technical Practice
Clas
s2vec
Intent rule
Intetion
model
Sen
representa
tion
• Cosine
• WMD
Intent decision &
feature generation
Similarity
model
Data
Domain2:top up
Intent
relation
Domain2:weather
report
Domain1:book airline
tickets
SM
graph
Topic
model LDA
aiml
• Lda2vec
• skip-
thoughts
• Maxent
• CNN
BotFramework
B
A
DC
Algorithm
component
feature
generation
feature
generation
feature
generation
feature
generation
feature
generation
feature
generation
feature
generation
S2S model RNN • SentenceRNN
• ContextRNN
Intelligent Interaction Technical Practice -QA Bot
An Excerpt of a Knowledge Graph
Pros
Supports Contextual Reasoning
Minimized maintaining costs for knowledge items
Improved accuracy (10%+) and user experience
Cons
Loss of recall at initial stage
Intelligent Interaction Technical Practice - QA Bot
Intelligent Interaction Technical Practice - QA Bot
Preprocessing
1. Anaphora resolution
2. Word segmentation
3. Error correction
Recall
1. Open search
Answer
Processing
1. Answer rendering
2. Logging
Computation
1. Similarity
2. Sentiment analysis
3. Attribute identification
Indexing
1. Inverted Indexing
Structured
Knowledge
Term Weighting
Question
Answer
Retrieval Model
Intelligent Interaction Technical Practice -Task Bot
Task-Oriented QA
Domain
Data
Input DMS
Slots Filling
Context
Model
Output
Input:Extract the slots of query
Output:DMS feedbacks the result
Processes:
•Get the attributes of the intent tree to fill
•Check the state of the intent tree
•Get the result by the state
Intelligent Interaction Technical Practice -Task Bot
AliMe.ai
• Features:
• Custom chat flow
• Custom entities and
slot values
• Support the 3rd party
interfaces to be
invoked with specific
protocol
Intelligent Interaction Technical Practice -Task Bot
RL for task-bot
related-work from MSR
References
Williams J D, Zweig G. End-to-end LSTM-based dialog control optimized with
supervised and reinforcement learning[J]. 2016.
Intelligent Interaction Technical Practice -Task Bot
DRL for task-bot
related-work【From Cambrige】
References
Wen T H, Vandyke D, Mrksic N, et al. A Network-based End-to-End
Trainable Task-oriented Dialogue System[J]. 2016.
task generation
action generation
dialogue managerment
belief-tracking
intent
representation
context
slot-extraction pattern-extration
word seg ner
task generation
reinforcement
learning
data
preprocess
Intelligent Interaction Technical Practice - Chit Chat
Hybrid Approach: Retrieval Model + Generation
• Retrieval Model and Generation Model:
• Retireval Model:More platform, but only output answers in a
pre-established knowledge base
• Generation Model: Generate answers out of the box, but the
generated answers sometimes can be inconsistent or meanless
• Basic ideas:
• Hybrid Approach: IR Rerank + Generation
Intelligent Interaction Technical Practice - Chit Chat
Seq2Seq Rerank Module
Intelligent Interaction Technical Practice - Chit Chat
Experiment
Intelligent Interaction Technical Practice - Chit Chat
Hybrid Approach: IR Rerank + Generation
Outline
 AliMe Bot Platform Introduction
 Intelligent Interaction Technical Practice
 Look Forward to The Future
Look Forward to The Future
 Model construction in different domains and
scenes
 The accumulation of domain data and knowledge
is very important
 The direction of continuous exploration in the
field of Technology: generative model,
reinforcement learning, transfer learning, machine
reading, emotion and so on
 Construction and application of small data model
Thank You!

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AliMe Bot Platform Technical Practice - Alibaba`s Personal Intelligent Assistant in the E-commerce Field

  • 1. AliMe Bot Platform Technical Practice - Alibaba’s Personal Intelligent Assistant Alibaba Group – Intelligent Innovation Division ——Haiqing Chen(Hunter)
  • 2. Outline  AliMe Bot Platform Introduction  Intelligent Interaction Technical Practice  Look Forward to The Future
  • 3. Outline  AliMe Bot Platform Introduction  Intelligent Interaction Technical Practice  Look Forward to The Future
  • 4. AliMe Bot Platform Introduction Customer Service Self Support Outsource Cloud Service Customer Service Self Support Outsource Cloud Service Chatbot Platform Platf orm 3rd party AlibabaMerchantEnterprise  Upgrading of service: From manpower to intelligence plus manpower  Upgrading of field: From Ali inside to merchants and enterprises
  • 5. AliMe Bot Platform Introduction AliMe bot platform is a complete set of intelligent human-computer interaction solution. • Face to three domains solutions: • AliMe Assistant: Platform solution for Alibaba business • TiMi: Platform solution for Merchants of Taobao • Bee Bot: Platform solution for enterprises, ISV etc. • Supporting two types of infrastructures: • SaaS: Front to end solution, a whole chatbot system including chat UI • PaaS: Supply AI interfaces capability for developers to help build their systems
  • 6. Configuration Platform Chatbot QA Platform Smart Knowledge Base AI Boost Chatbot Application Platform AliMe Assistant Platform Different Domains of AliMe Assistants TiMi Alibaba Merchant Taobao Tmall SaaS Enterprise Super AliMe Assistant Bee Bot Platform Wang Xiang Travel Second- hand Other B2B Logistics Youku Other SaaS PaaS Qianniu Platform DingTalk AliCloud IOT SaaS Bot Framework Algorithm Component Platform Data Platform Oversea SaaS or PaaS AliMe Bot Platform Introduction
  • 7. AliMe Bot Platform Introduction AliMe Assistant • Covered Areas: • Customer Service • Shopping Guide • General Assistant Application • Chit Chat • Activity Operation • ……
  • 8. AliMe Bot Platform Introduction TiMi • Features: • General ontology model for all categories: logistics field • Industry ontology model: mobile phone, clothing etc. • General QA model
  • 9. AliMe Bot Platform Introduction Bee Bot Platform • Features: • This is a whole solution for 3rd party, i.e. enterprise, ISV etc. • Smart knowledge base to fullfill knowledges
  • 10. Outline  AliMe Bot Platform Introduction  Intelligent Interaction Technical Practice  Look Forward to The Future
  • 11. Intelligent Interaction Technical Practice AliMe Assistant TiMi Bee Bot Platform PaaS Service Layer Dialog Management System Matching Model Bot Framework Algorithm Component Platform Configuration Platform Knowledge Base AI Boost AliMe Bot Platform Application Architecture
  • 12. Intelligent Interaction Technical Practice Intent Routing Customer Service Shopping Guide Logistics Field Chit Chat others Image Recognition Muti-turn Interaction ASR Semantic Recognition User Profile Muti-model Interaction Recommendation Knowledge(QA pairs, Ontology, Knowledge Graph) Data AnalyticsData MiningML/DL Training Routing Layer Service Layer Model Layer Data Layer AliMe Bot Platform Algorithm Model Architecture
  • 13. Intelligent Interaction Technical Practice Query+Context Intention Recognition Dialog Management System QA Bot Task Bot Chat Bot Kowledge Graph IR Slot Filling Bot Framework DRL IR+LSTM
  • 14. Intelligent Interaction Technical Practice Intention Identification Process Query Segmentation, POS Tagging, NER Intention Classification Dialog Management Semantic Representation Intention Attribute Extraction Domain Model Context Model
  • 15. Intelligent Interaction Technical Practice Intention Identification Classification • Traditional machine Learning methods : • Supervised multiply classification • Supervised multiply binary classification • E.g. Bayes, KNN, SVM, Logistic Regression etc. • Deep Learning: • Combined user profile or behavior to build deep learning prediction model • E.g. CNN, DNN, LSTM etc.
  • 16. Intelligent Interaction Technical Practice Enrich Question with Profile, Behavior and Context Question User Behavior User Profile Query+ Context DL Model
  • 17. Intelligent Interaction Technical Practice Intention Identification with Deep Learning N V Question (BOW/RNN/CNN) Behavior, Profile, Context L Embedding Softmax N V Question (BOW/RNN/CNN) Behavior, Profile, Context 0/1 Embedding 0/1 0/1 0/1 Logistic Regression (LR) All labels L1 L2 L3 …… Multiple Classification (DNN 2-channel inputs) Multiple Binary Classification (DNN 2-channel inputs)
  • 18. Intelligent Interaction Technical Practice Clas s2vec Intent rule Intetion model Sen representa tion • Cosine • WMD Intent decision & feature generation Similarity model Data Domain2:top up Intent relation Domain2:weather report Domain1:book airline tickets SM graph Topic model LDA aiml • Lda2vec • skip- thoughts • Maxent • CNN BotFramework B A DC Algorithm component feature generation feature generation feature generation feature generation feature generation feature generation feature generation S2S model RNN • SentenceRNN • ContextRNN
  • 19. Intelligent Interaction Technical Practice -QA Bot An Excerpt of a Knowledge Graph Pros Supports Contextual Reasoning Minimized maintaining costs for knowledge items Improved accuracy (10%+) and user experience Cons Loss of recall at initial stage
  • 21. Intelligent Interaction Technical Practice - QA Bot Preprocessing 1. Anaphora resolution 2. Word segmentation 3. Error correction Recall 1. Open search Answer Processing 1. Answer rendering 2. Logging Computation 1. Similarity 2. Sentiment analysis 3. Attribute identification Indexing 1. Inverted Indexing Structured Knowledge Term Weighting Question Answer Retrieval Model
  • 22. Intelligent Interaction Technical Practice -Task Bot Task-Oriented QA Domain Data Input DMS Slots Filling Context Model Output Input:Extract the slots of query Output:DMS feedbacks the result Processes: •Get the attributes of the intent tree to fill •Check the state of the intent tree •Get the result by the state
  • 23. Intelligent Interaction Technical Practice -Task Bot AliMe.ai • Features: • Custom chat flow • Custom entities and slot values • Support the 3rd party interfaces to be invoked with specific protocol
  • 24. Intelligent Interaction Technical Practice -Task Bot RL for task-bot related-work from MSR References Williams J D, Zweig G. End-to-end LSTM-based dialog control optimized with supervised and reinforcement learning[J]. 2016.
  • 25. Intelligent Interaction Technical Practice -Task Bot DRL for task-bot related-work【From Cambrige】 References Wen T H, Vandyke D, Mrksic N, et al. A Network-based End-to-End Trainable Task-oriented Dialogue System[J]. 2016. task generation action generation dialogue managerment belief-tracking intent representation context slot-extraction pattern-extration word seg ner task generation reinforcement learning data preprocess
  • 26. Intelligent Interaction Technical Practice - Chit Chat Hybrid Approach: Retrieval Model + Generation • Retrieval Model and Generation Model: • Retireval Model:More platform, but only output answers in a pre-established knowledge base • Generation Model: Generate answers out of the box, but the generated answers sometimes can be inconsistent or meanless • Basic ideas: • Hybrid Approach: IR Rerank + Generation
  • 27. Intelligent Interaction Technical Practice - Chit Chat Seq2Seq Rerank Module
  • 28. Intelligent Interaction Technical Practice - Chit Chat Experiment
  • 29. Intelligent Interaction Technical Practice - Chit Chat Hybrid Approach: IR Rerank + Generation
  • 30. Outline  AliMe Bot Platform Introduction  Intelligent Interaction Technical Practice  Look Forward to The Future
  • 31. Look Forward to The Future  Model construction in different domains and scenes  The accumulation of domain data and knowledge is very important  The direction of continuous exploration in the field of Technology: generative model, reinforcement learning, transfer learning, machine reading, emotion and so on  Construction and application of small data model

Editor's Notes

  • #6: In the ecosphere of Alibaba
  • #13: Accumulation of models and data