Alphabet's Ambidextrous Profit Model: How Google Applies the Ambidexterity Principle to Create Win-Win Solutions
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The document outlines Alphabet's ambidextrous strategy, which combines exploration and exploitation methods to foster innovation and sustainable competitive advantage. It details various project categories, including moonshot initiatives like self-driving cars and short-term internet projects such as Google Search and YouTube. Additionally, it emphasizes the importance of business model experimentation and adaptation in responding to both stable and changing environments.
Alphabet's Ambidextrous Profit Model: How Google Applies the Ambidexterity Principle to Create Win-Win Solutions
- 1. Fiber To provide superfast Internet Nest To provide smart products for home (Internet of Things) Calico To fight age-‐related diseases Google X To work on big break-‐ throughs Google Ventures To fund bold new ventures … Google Capital To invest in long-‐term tech trends Google “To organize the world's informa@on and make it universally accessible and useful.” Search; Android; You-‐ Tube; Apps; Maps; Ads Job To Get Done (Market/Goal): Create a cleaner and more accountable organiza@on while achieving sustainable compe@@ve advantage (Collec@on of companies; Ambidextrous Organiza@on) -‐ A “Galaxy” of Google’s Ambidextrous Program World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: hGp://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hGp://businessmodels.ning.com & @rodKuhnKing
- 2. TRANSITION (Chasm) Business Model Experimenta3on: Discovery and Valida@on Business Model Execu3on: Improvement and Scaling Job To Get Done Alphabet’s Ambidextrous Strategy PorRolio How oogle Applies the Ambidexterity Principle and Loop in its New Ambidextrous Business Model World-‐class Coaching on Business Model Storytelling & Econgineering for Less Than $10/Month: hVp://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hGp://businessmodels.ning.com & @rodKuhnKing Changing Environment (Uncertainty) Stable Environment (Certainty) Sustaining Innova@on Disrup@ve Innova@on DisrupXve InnovaXon Strategy Red Ocean Strategy Stuck-‐in-‐ the-‐Middle Strategy Blue Ocean Strategy IMPROVEMENT (Validated/Core) PROJECTS (EXPLOITATION CULTURE) Differen-‐ XaXon Strategy MEDIUM/LONG-‐ TERM PROFIT: Moonshot Projects q Self-‐driving cars q Delivery drones q Virtual Reality q WiFi Hub q Cancer-‐ detec@ng pill q Nest SHORT-‐TERM PROFIT: Internet Projects q Google Search q Google Photos q Google Now q Chrome q Google Maps q YouTube q Android OS INNOVATION (Startup/Moonshot) PROJECTS (EXPLORATION CULTURE) Ambidextrous Program
- 3. TRANSITION (Chasm) Business Model Experimenta3on: Discovery and Valida@on Business Model Execu3on: Improvement and Scaling Job To Get Done Alphabet’s Ambidextrous Strategy PaleVe How oogle Applies the Ambidexterity Principle and Loop in its New Ambidextrous Business Model World-‐class Coaching on Business Model Storytelling & Econgineering for Less Than $10/Month: hVp://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hGp://businessmodels.ning.com & @rodKuhnKing Changing Environment (Uncertainty) Stable Environment (Certainty) Sustaining Innova@on Disrup@ve Innova@on AdapXve Strategy Visionary Strategy Renewal Strategy INNOVATION (Startup/Moonshot) PROJECTS (EXPLORATION CULTURE) Shaping Strategy IMPROVEMENT (Validated/Core) PROJECTS (EXPLOITATION CULTURE) Classic Strategy MEDIUM/LONG-‐ TERM PROFIT: Moonshot Projects q Self-‐driving cars q Delivery drones q Virtual Reality q WiFi Hub q Cancer-‐ detec@ng pill q Nest SHORT-‐TERM PROFIT: Internet Projects q Google Search q Google Photos q Google Now q Chrome q Google Maps q YouTube q Android OS Ambidextrous Program
- 4. Explore TRANSITION (Chasm) Ramp up Reconfigure Pretotype Prototype Exploit IMPROVEMENT (Validated/Core) PROJECTS (EXPLOITATION CULTURE) Business Model Experimenta3on: Discovery and Valida@on Business Model Execu3on: Improvement and Scaling Job To Get Done World-‐class Coaching on Business Model Storytelling & Econgineering for Less Than $10/Month: hVp://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hGp://businessmodels.ning.com & @rodKuhnKing Changing Environment (Uncertainty) Stable Environment (Certainty) Sustaining Innova@on Disrup@ve Innova@on Ambidextrous Program MEDIUM/LONG-‐ TERM PROFIT: Moonshot Projects q Self-‐driving cars q Delivery drones q Virtual Reality q WiFi Hub q Cancer-‐ detec@ng pill q Nest SHORT-‐TERM PROFIT: Internet Projects q Google Search q Google Photos q Google Now q Chrome q Google Maps q YouTube q Android OS INNOVATION (Startup/Moonshot) PROJECTS (EXPLORATION CULTURE) Alphabet’s Ambidextrous Project AcXviXes How oogle Applies the Ambidexterity Principle and Loop in its New Ambidextrous Business Model