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Google's ROD Storyboard: How Google Translated its Leap of Faith into a Multi-Billion Dollar Business Model

Rod King, Ph.D., profile picture
Rod King, Ph.D.

This document outlines a storyboard for disrupting search engines using Red Ocean Disruption strategies. It describes Google's plan in 1998 to organize the world's information and make it universally accessible and useful. The storyboard details Google's business value proposition of providing a perfect, low-cost search experience now. It then outlines the steps Google would take including establishing a Red Ocean Disruption culture, disrupting the business model and resources, prototyping landing pages, identifying early customer segments, and building a solution to address customer pain points with existing search engines.

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Disrupt   The                              Way  
 Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   “Organize  the  world’s   informa,on  and  make  it  uni-­‐ versally  accessible  and  useful”    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
 Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   (Minimum  Viable  Product:   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
 Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   (Minimum  Viable  Product:   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
 Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   (Minimum  Viable  Product:   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Prototype  A/B/C/…   (Landing  Page)   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
 Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   (Minimum  Viable  Product:   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Prototype  A/B/C/…   (Landing  Page)   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
 Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   Business  Story:   “Build  Solu,on”   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”   Customer  Story:   “Define  Problem”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   Search  Engines   Job-­‐To-­‐Get-­‐Done:   Customer  Value  ProposiDon  1:   1.    Obtain  Accurate  Results   Irrelevant  results;   “Perfect,  Free,  Now”   Annoying  banner   Customer  Segment  2:   ads;  Complex  UX   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:  2.    Get  Leads/Purchases   “Perfect,  Low  Cost,  Now”   Untargeted  and   costly  ads   (Minimum  Viable  Product:    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Prototype  A/B/C/…   (Landing  Page)   Learning  Story:   “Learn  What’s  Valued”   Customer  Segment  1:   Blue  Ocean  “Tribe”     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
 Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   Business  Story:   “Build  Solu,on”   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”   Customer  Story:   “Define  Problem”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   Search  Engines   Job-­‐To-­‐Get-­‐Done:   Customer  Value  ProposiDon  1:   1.    Obtain  Accurate  Results   Irrelevant  results;   “Perfect,  Free,  Now”   Annoying  banner   Customer  Segment  2:   ads;  Complex  UX   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:  2.    Get  Leads/Purchases   “Perfect,  Low  Cost,  Now”   Untargeted  and   costly  ads   (Minimum  Viable  Product:    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Prototype  A/B/C/…   (Landing  Page)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Learning  Story:   “Learn  What’s  Valued”   Customer  Segment  1:   Blue  Ocean  “Tribe”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
 Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   Business  Story:   “Build  Solu,on”   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”   Customer  Story:   “Define  Problem”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   Search  Engines   Job-­‐To-­‐Get-­‐Done:   Customer  Value  ProposiDon  1:   1.    Obtain  Accurate  Results   Irrelevant  results;   “Perfect,  Free,  Now”   Annoying  banner   Customer  Segment  2:   ads;  Complex  UX   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:  2.    Get  Leads/Purchases   “Perfect,  Low  Cost,  Now”   Untargeted  and   costly  ads   (Minimum  Viable  Product:    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Prototype  A/B/C/…   (Landing  Page)   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   Learning  Story:   “Learn  What’s  Valued”   Customer  Segment  1:   Blue  Ocean  “Tribe”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
 Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   Business  Story:   “Build  Solu,on”   Search  Engines   Job-­‐To-­‐Get-­‐Done:   Customer  Value  ProposiDon  1:   1.    Obtain  Accurate  Results   Irrelevant  results;   “Perfect,  Free,  Now”   Annoying  banner   Customer  Segment  2:   ads;  Complex  UX   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:  2.    Get  Leads/Purchases   “Perfect,  Low  Cost,  Now”   Untargeted  and   costly  ads   Learning  Story:   “Learn  What’s  Valued”   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”   Customer  Story:   “Define  Problem”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   (Minimum  Viable  Product:    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Prototype  A/B/C/…   (Landing  Page)   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   Maximum  Learning    In  No  Time   &    At  Minimum  Cost     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
 Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   Business  Story:   “Build  Solu,on”   Search  Engines   Job-­‐To-­‐Get-­‐Done:   Customer  Value  ProposiDon  1:   1.    Obtain  Accurate  Results   Irrelevant  results;   “Perfect,  Free,  Now”   Annoying  banner   Customer  Segment  2:   ads;  Complex  UX   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:  2.    Get  Leads/Purchases   “Perfect,  Low  Cost,  Now”   Untargeted  and   costly  ads   Learning  Story:   “Learn  What’s  Valued”   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”   Customer  Story:   “Define  Problem”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   (Minimum  Viable  Product:    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Maximum  Learning    In  No  Time   &    At  Minimum  Cost   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Prototype  A/B/C/…   (Landing  Page)   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   There’s  a  BUMP  (Big   Urgent  Market  Problem)   in  Search  Engine  Industry     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
 Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   Business  Story:   “Build  Solu,on”   Search  Engines   Job-­‐To-­‐Get-­‐Done:   Customer  Value  ProposiDon  1:   1.    Obtain  Accurate  Results   Irrelevant  results;   “Perfect,  Free,  Now”   Annoying  banner   Customer  Segment  2:   ads;  Complex  UX   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:  2.    Get  Leads/Purchases   “Perfect,  Low  Cost,  Now”   Untargeted  and   costly  ads   Learning  Story:   “Learn  What’s  Valued”   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”   Customer  Story:   “Define  Problem”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   (Minimum  Viable  Product:    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Maximum  Learning    In  No  Time   &    At  Minimum  Cost   There’s  a  BUMP  (Big   Urgent  Market  Problem)   in  Search  Engine  Industry   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Prototype  A/B/C/…   (Landing  Page)   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   E:  Eliminate  Banner  Ads;   Paid/Sponsored  Rankings   R:  Reduce  Delay  in   Displaying  Search  Results   I:  Increase  Relevance  of   Search  results/Ads   C:  Create  Automated  Ad   Purchasing  System     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
 Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   Business  Story:   “Build  Solu,on”   Search  Engines   Job-­‐To-­‐Get-­‐Done:   Customer  Value  ProposiDon  1:   1.    Obtain  Accurate  Results   Irrelevant  results;   “Perfect,  Free,  Now”   Annoying  banner   Customer  Segment  2:   ads;  Complex  UX   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:  2.    Get  Leads/Purchases   “Perfect,  Low  Cost,  Now”   Untargeted  and   costly  ads   Learning  Story:   “Learn  What’s  Valued”   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”   Customer  Story:   “Define  Problem”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   (Minimum  Viable  Product:    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Maximum  Learning    In  No  Time   &    At  Minimum  Cost   There’s  a  BUMP  (Big   Urgent  Market  Problem)   in  Search  Engine  Industry   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   E:  Eliminate  Banner  Ads;   Paid/Sponsored  Rankings   R:  Reduce  Delay  in   Displaying  Search  Results   I:  Increase  Relevance  of   Search  Results/Ads   C:  Create  Automated  Ad   Purchasing  System   Prototype  A/B/C/…   (Landing  Page)   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   DisrupDve   (“Blue  Ocean”)     Brand/Ads,   Business  Model,  and   Environment  (Ecosystem):   q Low  Profit  Per  Customer   q Blue  Ocean  “Tribe”   q Profit  Model:  High  Vol.   of  Ads  (Highly  Profitable)     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
 Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   Customer  Segment  1:   Blue  Ocean  “Tribe”   Maximum  Learning    In  No  Time   &    At  Minimum  Cost   There’s  a  BUMP  (Big   Urgent  Market  Problem)   in  Search  Engine  Industry   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   E:  Eliminate  Banner  Ads;   Paid/Sponsored  Rankings   R:  Reduce  Delay  in   Displaying  Search  Results   I:  Increase  Relevance  of   Search  Results/Ads   C:  Create  Automated  Ad   Purchasing  System   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   DisrupDve   (“Blue  Ocean”)     Brand/Ads,   Business  Model,  and   Environment  (Ecosystem):   q Low  Profit  Per  Customer   q Blue  Ocean  “Tribe”   q Profit  Model:  High  Vol.   of  Ads  (Highly  Profitable)   B  U  S  I  N  E  S  S          M  O  D  E  L          S  T  O  R  Y     “Perfect,  Low  Cost,  Now”   Prototype  A/B/C/…   (Landing  Page)   Value  Crea)on    Business  Value  ProposiDon:   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Value  Delivery   (Minimum  Viable  Product:   Value  (Profit)  Sharing   Business  Story:   “Build  Solu,on”   Search  Engines   Job-­‐To-­‐Get-­‐Done:   Customer  Value  ProposiDon  1:   1.    Obtain  Accurate  Results   Irrelevant  results;   “Perfect,  Free,  Now”   Annoying  banner   Customer  Segment  2:   ads;  Complex  UX   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:  2.    Get  Leads/Purchases   “Perfect,  Low  Cost,  Now”   Untargeted  and   costly  ads   Learning  Story:   “Learn  What’s  Valued”   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”   Customer  Story:   “Define  Problem”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
                           Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   q Process       q Product/Service   q Product/Service   E:  Engagement   A:  Ac,va,on   A:  Ac,va,on   A:  Acquisi,on   A:  Acquisi,on   R:  Reten,on   R:  Reten,on   R:  Referral     R:  Referral       q Learning   q Learning   q Cost   q Cost   q Revenue   q Revenue   q Profit       q Profit                                   Value  Delivery       B  U  S  I  N  E  S  S          M  O  D  E  L          S  T  O  R  Y     q Process   Value  Crea)on       Customer  Story:   “Define  Problem”   q Employee     E:  Engagement   Learning  Story:   “Learn  What’s  Valued”   q Employee   Value  (Profit)  Sharing   Business  Story:   “Build  Solu,on”                                Key  Performance  Indicators  (Metrics)  for  Business  Model  Disrup>on       #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
 Red  Ocean  DisrupDon  (R.O.D.)  Storyboard   q Learning  Factor  1   q Learning  Factor  2   q Learning  Factor  3   q Learning  Factor  …     q Financial  Factor  1   q Financial  Factor  2   q Financial  Factor  3   q Financial  Factor  …   Value  (Profit)  Sharing   Learning  Story:   “Learn  What’s  Valued”     B  U  S  I  N  E  S  S          M  O  D  E  L          S  T  O  R  Y     q Customer  Factor  1   q Customer  Factor  2   q Customer  Factor  3   q Customer  Factor  …   Value  Crea)on   q Business  Factor  1   q Business  Factor  2   q Business  Factor  3   q Business  Factor  …   Value  Delivery   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”   Decision-­‐making  (Value)  Factors  for  Job-­‐To-­‐Get-­‐Done  in  Business  Model  Disrup>on     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
Disrupt   The                              Way  
                           Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
                           Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
                           Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
                           Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Prototype  A/B/C/…   Blue   Ocean   [Product]   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
                           Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Prototype  A/B/C/…   Blue   Ocean   [Product]   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
                           Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Prototype  A/B/C/…   Blue   Ocean   [Product]   Job-­‐To-­‐Get-­‐Done   (Performance  Factors)   Pain  of  Product   Delight  of  Product     Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
                           Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   Job-­‐To-­‐Get-­‐Done   (Performance  Factors)   Pain  of  Product   Delight  of  Product     u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Prototype  A/B/C/…   Blue   Ocean   [Product]   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
                           Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   Job-­‐To-­‐Get-­‐Done   (Performance  Factors)   Pain  of  Product   Delight  of  Product     u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Prototype  A/B/C/…   Blue   Ocean   [Product]   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
                           Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   Job-­‐To-­‐Get-­‐Done   (Performance  Factors)   Pain  of  Product   Delight  of  Product     u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Prototype  A/B/C/…   Blue   Ocean   [Product]   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   Maximum  Learning    In  No  Time   &    At  Minimum  Cost     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
                           Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   Maximum  Learning    In  No  Time   &    At  Minimum  Cost   Job-­‐To-­‐Get-­‐Done   (Performance  Factors)   Pain  of  Product   Delight  of  Product     u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Prototype  A/B/C/…   Blue   Ocean   [Product]   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   There’s  a  BUMP  (Big   Urgent  Market  Problem)   in  X-­‐Industry     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
                           Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   Maximum  Learning    In  No  Time   &    At  Minimum  Cost   Job-­‐To-­‐Get-­‐Done   (Performance  Factors)   Pain  of  Product   Delight  of  Product     There’s  a  BUMP  (Big   Urgent  Market  Problem)   in  X-­‐Industry   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Prototype  A/B/C/…   Blue   Ocean   [Product]   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   E:  Eliminate  ……………………   ……………………………………….   ……………………………………….   R:  Reduce  ………………..……   ………………………………………   I:  Increase  ……………….……   ………………………………………   C:  Create  …………………….…   ………………………………………     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
                           Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   Maximum  Learning    In  No  Time   &    At  Minimum  Cost   Job-­‐To-­‐Get-­‐Done   (Performance  Factors)   Pain  of  Product   Delight  of  Product     There’s  a  BUMP  (Big   Urgent  Market  Problem)   in  X-­‐Industry   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Prototype  A/B/C/…   Blue   Ocean   [Product]   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   DisrupDve   E:  Eliminate  ……………………   (“Blue  Ocean”)     ……………………………………….   Brand/Ads,   ……………………………………….   Business  Model,  and   R:  Reduce  ………………..……   ………………………………………   Environment  (Ecosystem):   I:  Increase  ……………….……   q Low  Profit  Per  Customer   q Blue  Ocean  “Tribe”   ………………………………………   C:  Create  …………………….…   q Profit  Model:  High  Vol.   ………………………………………   of  Ads  (Highly  Profitable)     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
                           Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   Maximum  Learning    In  No  Time   &    At  Minimum  Cost   Job-­‐To-­‐Get-­‐Done   (Performance  Factors)   Pain  of  Product   Delight  of  Product     There’s  a  BUMP  (Big   Urgent  Market  Problem)   in  X-­‐Industry   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Blue   Ocean   [Product]   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   DisrupDve   E:  Eliminate  ……………………   (“Blue  Ocean”)     ……………………………………….   Brand/Ads,   ……………………………………….   Business  Model,  and   R:  Reduce  ………………..……   ………………………………………   Environment  (Ecosystem):   I:  Increase  ……………….……   q Low  Profit  Per  Customer   q Blue  Ocean  “Tribe”   ………………………………………   C:  Create  …………………….…   q Profit  Model:  High  Vol.   ………………………………………   of  Ads  (Highly  Profitable)   B  U  S  I  N  E  S  S          M  O  D  E  L          S  T  O  R  Y     “Perfect,  Low  Cost,  Now”   Prototype  A/B/C/…   Value  Crea)on    Business  Value  ProposiDon:   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Value  Delivery   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)   Value  (Profit)  Sharing   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
                           Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   q Process       q Product/Service   q Product/Service   E:  Engagement   A:  Ac,va,on   A:  Ac,va,on   A:  Acquisi,on   A:  Acquisi,on   R:  Reten,on   R:  Reten,on   R:  Referral     R:  Referral       q Learning   q Learning   q Cost   q Cost   q Revenue   q Revenue   q Profit       q Profit                                   Value  Delivery       B  U  S  I  N  E  S  S          M  O  D  E  L          S  T  O  R  Y     q Process   Value  Crea)on       Customer  Story:   “Define  Problem”   q Employee     E:  Engagement   Learning  Story:   “Learn  What’s  Valued”   q Employee   Value  (Profit)  Sharing   Business  Story:   “Build  Solu,on”                                Key  Performance  Indicators  (Metrics)  for  Business  Model  Disrup>on       #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
 Red  Ocean  DisrupDon  (R.O.D.)  Storyboard   q Learning  Factor  1   q Learning  Factor  2   q Learning  Factor  3   q Learning  Factor  …     q Financial  Factor  1   q Financial  Factor  2   q Financial  Factor  3   q Financial  Factor  …   Value  (Profit)  Sharing   Learning  Story:   “Learn  What’s  Valued”     B  U  S  I  N  E  S  S          M  O  D  E  L          S  T  O  R  Y     q Customer  Factor  1   q Customer  Factor  2   q Customer  Factor  3   q Customer  Factor  …   Value  Crea)on   q Business  Factor  1   q Business  Factor  2   q Business  Factor  3   q Business  Factor  …   Value  Delivery   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”   Decision-­‐making  (Value)  Factors  for  Job-­‐To-­‐Get-­‐Done  in  Business  Model  Disrup>on     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
Google's ROD Storyboard: How Google Translated its Leap of Faith into a Multi-Billion Dollar Business Model
Red  Ocean  DisrupDon  (ROD)  Storyboard  for     Business  Model  Story   B  U  S  I  N  E  S  S          M  O  D  E  L          S  T  O  R  Y     Value  Crea)on   Value  Delivery   Value  (Profit)  Sharing   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
                         Red  Ocean  DisrupDon  (R.O.D.)  Topics:    Explana,ons                                        Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   Date:  ………………………………..   1 VISION  (“LEAP  OF  FAITH”):  Brief  statement  or  tagline  that  describes  a  dream  benefit,  trade-­‐off,   ul,mate  want/need,  apparently  impossible  goal,  or  ideal  final  result  of  a  system  (project/business  model/ product/service)  for  a  targeted  customer  segment  (“tribe”)         2 PRESENT  PERFORMANCE  (“RED  OCEAN”):  Current  level  of  outcomes,  results,  trade-­‐offs,   specifica,ons  of  a  business  model  (system/product/service)  from  business  (internal)  and  customer   (external)  perspec)ves  for  a  product/service/business  model/tool/system         3 STRATEGY,  BUSINESS  MODEL,  AND  EXECUTION  CYCLE:  Set  of  itera,ve  processes  and   ac,vi,es  as  well  as  business  model  disrup,on  for  winning  customers  in  a  compe,,ve  environment  as  well   as  detailed  tac,cs  and  experimental  ac,ons  for  the  business  model  (system/product/service)  to  achieve   future  performance  specifica,ons       4 FUTURE  PERFORMANCE  (“BLUE  OCEAN”):  Desired,  proposed,  or  hypothe,cal  level  of   outcomes  (results,  trade-­‐offs,  or  specifica,ons)  in  the  short/medium/long-­‐term  from  business  (internal)   and  customer  perspec)ves  for  a  product/service/business  model/tool/system         #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
                       3  Types  of  Venture  Capitalist  (VC)  QuesDons  for  the  R.O.D.  Storyboard                                        Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   BUSINESS  STORY  QUESTION   How  is  the  business’s  vision  being  translated  into  reality?           CUSTOMER  STORY  QUESTION   Is  there  a  validated  BUMP  (Big  Urgent  Market  Problem)  for  the  Job-­‐To-­‐Get-­‐Done?         LEARNING  STORY  QUESTION   How  are  is  the  business  profitably  solving  the  BUMP  (Big  Urgent  Market  Problem)?     What  is  the  business  learning  as  it  translates  the  business’s  vision  into  reality?     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  

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Google's ROD Storyboard: How Google Translated its Leap of Faith into a Multi-Billion Dollar Business Model

  • 1. Disrupt   The                              Way  
  • 2.  Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   “Organize  the  world’s   informa,on  and  make  it  uni-­‐ versally  accessible  and  useful”    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 3.  Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   (Minimum  Viable  Product:   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 4.  Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   (Minimum  Viable  Product:   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 5.  Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   (Minimum  Viable  Product:   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Prototype  A/B/C/…   (Landing  Page)   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 6.  Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   (Minimum  Viable  Product:   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Prototype  A/B/C/…   (Landing  Page)   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 7.  Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   Business  Story:   “Build  Solu,on”   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”   Customer  Story:   “Define  Problem”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   Search  Engines   Job-­‐To-­‐Get-­‐Done:   Customer  Value  ProposiDon  1:   1.    Obtain  Accurate  Results   Irrelevant  results;   “Perfect,  Free,  Now”   Annoying  banner   Customer  Segment  2:   ads;  Complex  UX   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:  2.    Get  Leads/Purchases   “Perfect,  Low  Cost,  Now”   Untargeted  and   costly  ads   (Minimum  Viable  Product:    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Prototype  A/B/C/…   (Landing  Page)   Learning  Story:   “Learn  What’s  Valued”   Customer  Segment  1:   Blue  Ocean  “Tribe”     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 8.  Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   Business  Story:   “Build  Solu,on”   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”   Customer  Story:   “Define  Problem”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   Search  Engines   Job-­‐To-­‐Get-­‐Done:   Customer  Value  ProposiDon  1:   1.    Obtain  Accurate  Results   Irrelevant  results;   “Perfect,  Free,  Now”   Annoying  banner   Customer  Segment  2:   ads;  Complex  UX   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:  2.    Get  Leads/Purchases   “Perfect,  Low  Cost,  Now”   Untargeted  and   costly  ads   (Minimum  Viable  Product:    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Prototype  A/B/C/…   (Landing  Page)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Learning  Story:   “Learn  What’s  Valued”   Customer  Segment  1:   Blue  Ocean  “Tribe”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 9.  Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   Business  Story:   “Build  Solu,on”   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”   Customer  Story:   “Define  Problem”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   Search  Engines   Job-­‐To-­‐Get-­‐Done:   Customer  Value  ProposiDon  1:   1.    Obtain  Accurate  Results   Irrelevant  results;   “Perfect,  Free,  Now”   Annoying  banner   Customer  Segment  2:   ads;  Complex  UX   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:  2.    Get  Leads/Purchases   “Perfect,  Low  Cost,  Now”   Untargeted  and   costly  ads   (Minimum  Viable  Product:    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Prototype  A/B/C/…   (Landing  Page)   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   Learning  Story:   “Learn  What’s  Valued”   Customer  Segment  1:   Blue  Ocean  “Tribe”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 10.  Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   Business  Story:   “Build  Solu,on”   Search  Engines   Job-­‐To-­‐Get-­‐Done:   Customer  Value  ProposiDon  1:   1.    Obtain  Accurate  Results   Irrelevant  results;   “Perfect,  Free,  Now”   Annoying  banner   Customer  Segment  2:   ads;  Complex  UX   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:  2.    Get  Leads/Purchases   “Perfect,  Low  Cost,  Now”   Untargeted  and   costly  ads   Learning  Story:   “Learn  What’s  Valued”   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”   Customer  Story:   “Define  Problem”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   (Minimum  Viable  Product:    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Prototype  A/B/C/…   (Landing  Page)   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   Maximum  Learning    In  No  Time   &    At  Minimum  Cost     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 11.  Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   Business  Story:   “Build  Solu,on”   Search  Engines   Job-­‐To-­‐Get-­‐Done:   Customer  Value  ProposiDon  1:   1.    Obtain  Accurate  Results   Irrelevant  results;   “Perfect,  Free,  Now”   Annoying  banner   Customer  Segment  2:   ads;  Complex  UX   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:  2.    Get  Leads/Purchases   “Perfect,  Low  Cost,  Now”   Untargeted  and   costly  ads   Learning  Story:   “Learn  What’s  Valued”   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”   Customer  Story:   “Define  Problem”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   (Minimum  Viable  Product:    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Maximum  Learning    In  No  Time   &    At  Minimum  Cost   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Prototype  A/B/C/…   (Landing  Page)   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   There’s  a  BUMP  (Big   Urgent  Market  Problem)   in  Search  Engine  Industry     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 12.  Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   Business  Story:   “Build  Solu,on”   Search  Engines   Job-­‐To-­‐Get-­‐Done:   Customer  Value  ProposiDon  1:   1.    Obtain  Accurate  Results   Irrelevant  results;   “Perfect,  Free,  Now”   Annoying  banner   Customer  Segment  2:   ads;  Complex  UX   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:  2.    Get  Leads/Purchases   “Perfect,  Low  Cost,  Now”   Untargeted  and   costly  ads   Learning  Story:   “Learn  What’s  Valued”   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”   Customer  Story:   “Define  Problem”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   (Minimum  Viable  Product:    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Maximum  Learning    In  No  Time   &    At  Minimum  Cost   There’s  a  BUMP  (Big   Urgent  Market  Problem)   in  Search  Engine  Industry   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Prototype  A/B/C/…   (Landing  Page)   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   E:  Eliminate  Banner  Ads;   Paid/Sponsored  Rankings   R:  Reduce  Delay  in   Displaying  Search  Results   I:  Increase  Relevance  of   Search  results/Ads   C:  Create  Automated  Ad   Purchasing  System     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 13.  Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   Business  Story:   “Build  Solu,on”   Search  Engines   Job-­‐To-­‐Get-­‐Done:   Customer  Value  ProposiDon  1:   1.    Obtain  Accurate  Results   Irrelevant  results;   “Perfect,  Free,  Now”   Annoying  banner   Customer  Segment  2:   ads;  Complex  UX   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:  2.    Get  Leads/Purchases   “Perfect,  Low  Cost,  Now”   Untargeted  and   costly  ads   Learning  Story:   “Learn  What’s  Valued”   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”   Customer  Story:   “Define  Problem”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   (Minimum  Viable  Product:    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Maximum  Learning    In  No  Time   &    At  Minimum  Cost   There’s  a  BUMP  (Big   Urgent  Market  Problem)   in  Search  Engine  Industry   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   E:  Eliminate  Banner  Ads;   Paid/Sponsored  Rankings   R:  Reduce  Delay  in   Displaying  Search  Results   I:  Increase  Relevance  of   Search  Results/Ads   C:  Create  Automated  Ad   Purchasing  System   Prototype  A/B/C/…   (Landing  Page)   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   DisrupDve   (“Blue  Ocean”)     Brand/Ads,   Business  Model,  and   Environment  (Ecosystem):   q Low  Profit  Per  Customer   q Blue  Ocean  “Tribe”   q Profit  Model:  High  Vol.   of  Ads  (Highly  Profitable)     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 14.  Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  Google’s  Search  Engine  (1998)   Customer  Segment  1:   Blue  Ocean  “Tribe”   Maximum  Learning    In  No  Time   &    At  Minimum  Cost   There’s  a  BUMP  (Big   Urgent  Market  Problem)   in  Search  Engine  Industry   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   E:  Eliminate  Banner  Ads;   Paid/Sponsored  Rankings   R:  Reduce  Delay  in   Displaying  Search  Results   I:  Increase  Relevance  of   Search  Results/Ads   C:  Create  Automated  Ad   Purchasing  System   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   DisrupDve   (“Blue  Ocean”)     Brand/Ads,   Business  Model,  and   Environment  (Ecosystem):   q Low  Profit  Per  Customer   q Blue  Ocean  “Tribe”   q Profit  Model:  High  Vol.   of  Ads  (Highly  Profitable)   B  U  S  I  N  E  S  S          M  O  D  E  L          S  T  O  R  Y     “Perfect,  Low  Cost,  Now”   Prototype  A/B/C/…   (Landing  Page)   Value  Crea)on    Business  Value  ProposiDon:   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Value  Delivery   (Minimum  Viable  Product:   Value  (Profit)  Sharing   Business  Story:   “Build  Solu,on”   Search  Engines   Job-­‐To-­‐Get-­‐Done:   Customer  Value  ProposiDon  1:   1.    Obtain  Accurate  Results   Irrelevant  results;   “Perfect,  Free,  Now”   Annoying  banner   Customer  Segment  2:   ads;  Complex  UX   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:  2.    Get  Leads/Purchases   “Perfect,  Low  Cost,  Now”   Untargeted  and   costly  ads   Learning  Story:   “Learn  What’s  Valued”   “Organize  the  world’s   Analog/An,log  in  Red  Ocean)   informa,on  and  make  it  uni-­‐ Search  Engines   versally  accessible  and  useful”   Customer  Story:   “Define  Problem”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 15.                            Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   q Process       q Product/Service   q Product/Service   E:  Engagement   A:  Ac,va,on   A:  Ac,va,on   A:  Acquisi,on   A:  Acquisi,on   R:  Reten,on   R:  Reten,on   R:  Referral     R:  Referral       q Learning   q Learning   q Cost   q Cost   q Revenue   q Revenue   q Profit       q Profit                                   Value  Delivery       B  U  S  I  N  E  S  S          M  O  D  E  L          S  T  O  R  Y     q Process   Value  Crea)on       Customer  Story:   “Define  Problem”   q Employee     E:  Engagement   Learning  Story:   “Learn  What’s  Valued”   q Employee   Value  (Profit)  Sharing   Business  Story:   “Build  Solu,on”                                Key  Performance  Indicators  (Metrics)  for  Business  Model  Disrup>on       #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 16.  Red  Ocean  DisrupDon  (R.O.D.)  Storyboard   q Learning  Factor  1   q Learning  Factor  2   q Learning  Factor  3   q Learning  Factor  …     q Financial  Factor  1   q Financial  Factor  2   q Financial  Factor  3   q Financial  Factor  …   Value  (Profit)  Sharing   Learning  Story:   “Learn  What’s  Valued”     B  U  S  I  N  E  S  S          M  O  D  E  L          S  T  O  R  Y     q Customer  Factor  1   q Customer  Factor  2   q Customer  Factor  3   q Customer  Factor  …   Value  Crea)on   q Business  Factor  1   q Business  Factor  2   q Business  Factor  3   q Business  Factor  …   Value  Delivery   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”   Decision-­‐making  (Value)  Factors  for  Job-­‐To-­‐Get-­‐Done  in  Business  Model  Disrup>on     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 17. Disrupt   The                              Way  
  • 18.                            Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 19.                            Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 20.                            Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 21.                            Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Prototype  A/B/C/…   Blue   Ocean   [Product]   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 22.                            Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Prototype  A/B/C/…   Blue   Ocean   [Product]   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 23.                            Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Prototype  A/B/C/…   Blue   Ocean   [Product]   Job-­‐To-­‐Get-­‐Done   (Performance  Factors)   Pain  of  Product   Delight  of  Product     Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 24.                            Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   Job-­‐To-­‐Get-­‐Done   (Performance  Factors)   Pain  of  Product   Delight  of  Product     u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Prototype  A/B/C/…   Blue   Ocean   [Product]   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 25.                            Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   Job-­‐To-­‐Get-­‐Done   (Performance  Factors)   Pain  of  Product   Delight  of  Product     u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Prototype  A/B/C/…   Blue   Ocean   [Product]   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 26.                            Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   Job-­‐To-­‐Get-­‐Done   (Performance  Factors)   Pain  of  Product   Delight  of  Product     u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Prototype  A/B/C/…   Blue   Ocean   [Product]   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   Maximum  Learning    In  No  Time   &    At  Minimum  Cost     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 27.                            Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   Maximum  Learning    In  No  Time   &    At  Minimum  Cost   Job-­‐To-­‐Get-­‐Done   (Performance  Factors)   Pain  of  Product   Delight  of  Product     u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Prototype  A/B/C/…   Blue   Ocean   [Product]   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   There’s  a  BUMP  (Big   Urgent  Market  Problem)   in  X-­‐Industry     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 28.                            Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   Maximum  Learning    In  No  Time   &    At  Minimum  Cost   Job-­‐To-­‐Get-­‐Done   (Performance  Factors)   Pain  of  Product   Delight  of  Product     There’s  a  BUMP  (Big   Urgent  Market  Problem)   in  X-­‐Industry   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Prototype  A/B/C/…   Blue   Ocean   [Product]   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   E:  Eliminate  ……………………   ……………………………………….   ……………………………………….   R:  Reduce  ………………..……   ………………………………………   I:  Increase  ……………….……   ………………………………………   C:  Create  …………………….…   ………………………………………     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 29.                            Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)    Business  Value  ProposiDon:   “Perfect,  Low  Cost,  Now”   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   Maximum  Learning    In  No  Time   &    At  Minimum  Cost   Job-­‐To-­‐Get-­‐Done   (Performance  Factors)   Pain  of  Product   Delight  of  Product     There’s  a  BUMP  (Big   Urgent  Market  Problem)   in  X-­‐Industry   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Prototype  A/B/C/…   Blue   Ocean   [Product]   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   DisrupDve   E:  Eliminate  ……………………   (“Blue  Ocean”)     ……………………………………….   Brand/Ads,   ……………………………………….   Business  Model,  and   R:  Reduce  ………………..……   ………………………………………   Environment  (Ecosystem):   I:  Increase  ……………….……   q Low  Profit  Per  Customer   q Blue  Ocean  “Tribe”   ………………………………………   C:  Create  …………………….…   q Profit  Model:  High  Vol.   ………………………………………   of  Ads  (Highly  Profitable)     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 30.                            Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   Customer  Segment  1:   Blue  Ocean  “Tribe”   Customer  Value  ProposiDon  1:   “Perfect,  Free,  Now”   Customer  Segment  2:   Blue  Ocean  AdverDsers   Customer  Value  ProposiDon  2:   “Perfect,  Low  Cost,  Now”   Maximum  Learning    In  No  Time   &    At  Minimum  Cost   Job-­‐To-­‐Get-­‐Done   (Performance  Factors)   Pain  of  Product   Delight  of  Product     There’s  a  BUMP  (Big   Urgent  Market  Problem)   in  X-­‐Industry   Least-­‐Effort  &  Channel   Strategy,  TacDcs,  and   Tools:   Simplicity/   Elegance/   Automa)on/   Surprise   (SEAS)  Principle   Blue   Ocean   [Product]   Job-­‐To-­‐Get-­‐Done   (Success  Criteria)   UlDmate  Happiness  or   Maximum  Value:   Minimum  (Zero)  Pain   &   Maximum  Delight   DisrupDve   E:  Eliminate  ……………………   (“Blue  Ocean”)     ……………………………………….   Brand/Ads,   ……………………………………….   Business  Model,  and   R:  Reduce  ………………..……   ………………………………………   Environment  (Ecosystem):   I:  Increase  ……………….……   q Low  Profit  Per  Customer   q Blue  Ocean  “Tribe”   ………………………………………   C:  Create  …………………….…   q Profit  Model:  High  Vol.   ………………………………………   of  Ads  (Highly  Profitable)   B  U  S  I  N  E  S  S          M  O  D  E  L          S  T  O  R  Y     “Perfect,  Low  Cost,  Now”   Prototype  A/B/C/…   Value  Crea)on    Business  Value  ProposiDon:   u  Red  Ocean   DisrupDon  (R.O.D.)   Culture  &  Strategy   u  Business  Model  Dis-­‐ rupDon/Resources   u  Lean  Startup  Project   ExecuDon  (Cycle)   Value  Delivery   (Minimum  Viable  Product:   Analog/An,log  in  Red  Ocean)   Value  (Profit)  Sharing   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”                                Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 31.                            Red  Ocean  DisrupDon  (R.O.D.)  Storyboard  for  …………………….  [Product/Service]   q Process       q Product/Service   q Product/Service   E:  Engagement   A:  Ac,va,on   A:  Ac,va,on   A:  Acquisi,on   A:  Acquisi,on   R:  Reten,on   R:  Reten,on   R:  Referral     R:  Referral       q Learning   q Learning   q Cost   q Cost   q Revenue   q Revenue   q Profit       q Profit                                   Value  Delivery       B  U  S  I  N  E  S  S          M  O  D  E  L          S  T  O  R  Y     q Process   Value  Crea)on       Customer  Story:   “Define  Problem”   q Employee     E:  Engagement   Learning  Story:   “Learn  What’s  Valued”   q Employee   Value  (Profit)  Sharing   Business  Story:   “Build  Solu,on”                                Key  Performance  Indicators  (Metrics)  for  Business  Model  Disrup>on       #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 32.  Red  Ocean  DisrupDon  (R.O.D.)  Storyboard   q Learning  Factor  1   q Learning  Factor  2   q Learning  Factor  3   q Learning  Factor  …     q Financial  Factor  1   q Financial  Factor  2   q Financial  Factor  3   q Financial  Factor  …   Value  (Profit)  Sharing   Learning  Story:   “Learn  What’s  Valued”     B  U  S  I  N  E  S  S          M  O  D  E  L          S  T  O  R  Y     q Customer  Factor  1   q Customer  Factor  2   q Customer  Factor  3   q Customer  Factor  …   Value  Crea)on   q Business  Factor  1   q Business  Factor  2   q Business  Factor  3   q Business  Factor  …   Value  Delivery   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”   Decision-­‐making  (Value)  Factors  for  Job-­‐To-­‐Get-­‐Done  in  Business  Model  Disrup>on     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 34. Red  Ocean  DisrupDon  (ROD)  Storyboard  for     Business  Model  Story   B  U  S  I  N  E  S  S          M  O  D  E  L          S  T  O  R  Y     Value  Crea)on   Value  Delivery   Value  (Profit)  Sharing   Learning  Story:   “Learn  What’s  Valued”   Customer  Story:   “Define  Problem”   Business  Story:   “Build  Solu,on”   Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 35.                          Red  Ocean  DisrupDon  (R.O.D.)  Topics:    Explana,ons                                        Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   Date:  ………………………………..   1 VISION  (“LEAP  OF  FAITH”):  Brief  statement  or  tagline  that  describes  a  dream  benefit,  trade-­‐off,   ul,mate  want/need,  apparently  impossible  goal,  or  ideal  final  result  of  a  system  (project/business  model/ product/service)  for  a  targeted  customer  segment  (“tribe”)         2 PRESENT  PERFORMANCE  (“RED  OCEAN”):  Current  level  of  outcomes,  results,  trade-­‐offs,   specifica,ons  of  a  business  model  (system/product/service)  from  business  (internal)  and  customer   (external)  perspec)ves  for  a  product/service/business  model/tool/system         3 STRATEGY,  BUSINESS  MODEL,  AND  EXECUTION  CYCLE:  Set  of  itera,ve  processes  and   ac,vi,es  as  well  as  business  model  disrup,on  for  winning  customers  in  a  compe,,ve  environment  as  well   as  detailed  tac,cs  and  experimental  ac,ons  for  the  business  model  (system/product/service)  to  achieve   future  performance  specifica,ons       4 FUTURE  PERFORMANCE  (“BLUE  OCEAN”):  Desired,  proposed,  or  hypothe,cal  level  of   outcomes  (results,  trade-­‐offs,  or  specifica,ons)  in  the  short/medium/long-­‐term  from  business  (internal)   and  customer  perspec)ves  for  a  product/service/business  model/tool/system         #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing  
  • 36.                        3  Types  of  Venture  Capitalist  (VC)  QuesDons  for  the  R.O.D.  Storyboard                                        Cost-­‐effec)vely  Improve  and  Disrupt  Products,  Services,  Business  Models,  and  Brands   BUSINESS  STORY  QUESTION   How  is  the  business’s  vision  being  translated  into  reality?           CUSTOMER  STORY  QUESTION   Is  there  a  validated  BUMP  (Big  Urgent  Market  Problem)  for  the  Job-­‐To-­‐Get-­‐Done?         LEARNING  STORY  QUESTION   How  are  is  the  business  profitably  solving  the  BUMP  (Big  Urgent  Market  Problem)?     What  is  the  business  learning  as  it  translates  the  business’s  vision  into  reality?     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h?p://businessmodels.ning.com  &  h?p://twi?er.com/RodKuhnKing