IXXAT presents an industrial ethernet module (IEM) that provides a generic solution for implementing different industrial ethernet protocols on FPGA devices. The IEM supports major protocols with a single hardware design and a generic host API, reducing development time and costs compared to implementing each protocol separately. It also offers pre-certification, future-proof upgrades, and an integration effort estimated at 3-5 months for the first protocol. Benefits include short time-to-market, low costs, and focusing on the application instead of communication details.