Altermyth TGS 2013 - Indonesian Game Market & Industry
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Indonesia has significant potential in the gaming industry, supported by a large population of over 240 million and a growing economy with a GDP growth rate of 6%. Despite its promise, challenges such as outdated business models, piracy issues, and a lack of a sustainable ecosystem hinder its progress. The current market remains underdeveloped, with a need for improved payment methods and local content to fully exploit its gaming capabilities.
![ブルーオーシャン
WELCOME to the BLUE OCEAN
overview of Indonesia game industry
[DIEN WONG – ALTERMYTH/CEO – TOKYO GAME SHOW 2013]](https://image.slidesharecdn.com/altermyth-tgs2013-131018161524-phpapp01/85/Altermyth-TGS-2013-Indonesian-Game-Market-Industry-1-320.jpg)
Altermyth TGS 2013 - Indonesian Game Market & Industry
- 1. ブルーオーシャン WELCOME to the BLUE OCEAN overview of Indonesia game industry [DIEN WONG – ALTERMYTH/CEO – TOKYO GAME SHOW 2013]
- 3. INDONESIA The Sleeping Giant - The New Diva th biggest 4 in the world 240+ million population largest in South East Asia 6% GDP growth 2012 (5% average within 10 years) USD 3500 GDP per capita 2012 Philippines Vietnam Thailand Myanmar Malaysia Cambodia Laos Singapore 93. 260. 000 86. 900. 000 69. 100. 000 47. 900. 000 28. 400. 000 14. 100. 000 6. 500. 000 5. 000. 000 Greater Jakarta among the top 5 big cities in the world, 26+ million population together with Tokyo, Seoul, Shanghai, and Delhi TGS 2013 3
- 4. INDONESIA The Sleeping Giant - The New Diva th biggest 4 in the world actual S+Canada U = Global! + 355+ million population EU 2.2% GDP growth 2012 740+ million -0.2% GDP USD 48’000 GDP per capita 2012 240+ million population Growth 2012 GDP per capita 2012 USD 33’000 largest in South East Asia 6% GDP growth 2012 (5% average within 10 years) USD 3500 GDP per capita 2012 Philippines Vietnam Thailand Myanmar Malaysia Cambodia Laos Singapore 93. 260. 000 86. 900. 000 69. 100. 000 47. 900. 000 28. 400. 000 14. 100. 000 6. 500. 000 5. 000. 000 Japan 127+ million population -0.7% GDP growth 2011 USD 45’900 GDP per capita 2011 TGS 2013 4
- 5. INDONESIA The Sleeping Giant - The New Diva th biggest 4 in the world 240+ million population largest in South East Asia 6% GDP growth 2012 (5% average within 10 years) USD 3500 GDP per capita 2012 BRAZIL 196+ million 2.7% GDP growth 2011 USD 12’593 GDP per capita 2011 & RUSSIA 1’210 million 3.4% GDP growth 2012 USD 14’247 GDP per capita 2012 CHINA 1’336 million 7% GDP growth 2012 USD 5’400 GDP per capita 2012 & INDIA 1’210 million Philippines Vietnam Thailand Myanmar Malaysia Cambodia Laos Singapore 93. 260. 000 86. 900. 000 69. 100. 000 47. 900. 000 28. 400. 000 14. 100. 000 6. 500. 000 5. 000. 000 6.5% GDP growth 2012 USD 1’508 GDP per capita 2012 TGS 2013 5
- 6. IT’S tential! Po or is it? TGS 2013 6
- 7. INDONESIA Digitally Enthusiastic People mobile users 29 0 million users more than population per person may hold more than 1 mobile numbers ( > 100% penetration) Smartphones, less than 15% Android, less than 10 million iOS, less than 5 million The rest are Blackberry and others Android is rapidly catching up The national monthly sales has surpassed Blackberry in smartphone category th JAKARTA 5 as top tweet-ing country rank in city & 64+ million 29+ tweet more than Tokyo, London, Sao Paolo, and New York million BANDUNG at 6th! Internet Users 55 million users (22% penetration) Almost 50% FB users in Indonesia are accessing from mobile (32+ million) TGS 2013 7
- 8. INDONESIA TALENTS Globally accepted Toge Productions - award winning studio IconPopQuiz by Alegrium Top 5 games in 34 countries, including US, Canada, and UK Among the top 10 best-rated Flash games in the world (kongregate.com) Best Game Art, Flash Gaming Summit 2012. Best Multiplayer Game, Flash Gaming Summit 2011. Best Cross Platform games, Flash Gaming Summit 2013. Best Games 2012 and Best Action Games 2012 by Armor Games. Ramen Chain by Touchten Top 5 games in 9 Asian countries. Best Simulation & Strategy Games 2012, Jayisgames, TGS 2013 8
- 9. INVESTING COMPANIES Others that might agree And many more, in Jakarta, and other; from game industry, and digital industry in general; corporations, and also investment/venture companies. Almost all big gaming companies from Japan have already came to Indonesia, either for look, enter, partner, or open a company. TGS 2013 9
- 10. IF IT’S SO POTENTIAL why it hasn’t fly.... yet? especially in terms of gaming TGS 2013 10
- 11. LOCKED POTENTIAL There are still more spaces to explore Thailand & Vietnam can generate annual D 60-9 0million US There is no obile games m industry with around 6-7 million active gamers Package/Boxed games business model has gone outdated nowadays. Plus, the classic price and distribution aspect that leading to the classic piracy issue. Arcade games has their own niche with more than USD 20 million annually. Indonesia roughly generates annual USD 20-30 million claimed more than 10+ million gamers, with reality might be less than 5 million active gamers there is no sustainable ecosystem for mobile games with few major classic players such as EA and Gameloft more and less, similar situation across SEA countries TGS 2013 11
- 12. PROBLEMS
- 13. Market in general lower ARPU, largely heterogeneous Infrastructure speed* Potential Payment methods* (limited choices of payment, low credit cards ownership) Access (to market) with Hurdles need to work with multiple partners Early State no ecosystem* (lack of local contents, market need to be developed) Geography large & archipelago Resources there are only few expert skill resources (>10 years). * Also acknowledged in the mobile industry through Mobile Monday’s SEA Report 2012 available through their site. TGS 2013 13
- 20. ECONOMY DRIVEN BY consumption McKinsey Consumer & Shopper Insight 2011 TGS 2013 20
- 25. WE DON’T BUY GAMES! We Pay for Games! the WHALE factor TGS 2013 25
- 27. SUMMARY
- 29. What’s your choice? the first movers
- 30. ブルーオーシャン WELCOME to the BLUE OCEAN! ありがとう! altermyth Dien Wong dienw@altermyth.com