Amazon.com - Analysis of Agility
3 likes7,462 views
1. The document analyzes the agility of Amazon.com as the leading e-commerce and online retail company. It discusses Amazon's history, business model, focus on customers, ability to adapt to changes, and opportunities and threats. 2. Amazon's agility stems from its technology-based e-commerce business model, strategy of prioritizing customer service quality, freedom from constraints of traditional retailers, and ability to respond to and lead changes in the market. 3. While opportunities include continued online retail growth and international expansion, threats include strained publisher relationships, global uncertainties, new media distribution channels, and increased competition.
Amazon.com - Analysis of Agility
- 1. School of Accounting www.accounting.unsw.edu.auACCT5949 – Managing Agile Organisations
- 2. The e-Commerce and Online Retail LeaderUNSW Consulting GroupPhuong HoJia LinQuynh Anh PhamTai TranAlexander von KindleElizabeth Mc iPad
- 3. Agenda
- 4. HistoryArrow from A to Z: all productsSmile: customer satisfactionRange of products as large as Amazon river
- 5. NASDAQ:AMZNAngel Funding & Venture CapitalAcquisitionsBookpages.co.uk
- 6. IMDb
- 7. Joyo.com
- 8. Zappos
- 10. Japan
- 11. ChinaTechnology and Information ServicesB2C and C2C e-CommerceComplementary ProductsPrivate Labels
- 12. AgilityBusiness ModelCustomer FocusFreedom from constraintsRespond to changes and lead the change
- 13. Agility 1: Business Modele-CommerceTechnology-based
- 14. Agility 1/4: Business Model (cont)
- 15. Agility 2/4: Customer FocusStrategy: Customer Service QualityUse Technology Understand Customers Personalized Experience
- 17. Agility 3/4: Freedom from ConstraintsUnlimited titlesSave costsAllianceOverseeing young companiesAnywhereAnytime
- 18. Agility 4/4: Respond to & lead changes - MobilityPC dyingBooks dyingNewspaper dyingChange: Read on the go
- 19. Agility 4/4: Respond to & lead changes - Frugality
- 20. Opportunities
- 21. Opportunities 1/4US online retail industry grows despite financial crisis2009: sales growth rate 11%Favourable for AmazonOnline Retail Growth 11%Retail Growth 2.5%
- 22. Opportunities 2/4Shift to Internet shopping
- 23. Opportunities 3/4Consolidation of online retail businessPost-crisisConsolidation
- 24. Opportunities 4/4International Internet usage growthGrowth: developed and emerging marketsEmerging markets users: 84% online populationWeb users from emerging markets more likely to participate in online activities
- 25. Threats
- 26. Threats 1/4Strained relationship with publishersAbuse buyer bargain power to enforce pricing policy on publishers and vendors$9.99$15Vendor/Publisherhave choices
- 27. Threats 2/4Global uncertaintiesForeign exchange, international competition & political risksForeign exchange risks US$174 million down in salesProtectionism in destination countries e.g. China
- 28. Threats 3/4Consumption of media through other distribution channels Apple's iTunesvs.
- 29. Threats 4/4Competition from e-commerce & retailsTechnology firms e.g. Apple, eBayTraditional retailer e.g. Wal-Mart
- 30. Through a microscope (x400 times)Amazon Kindle InkOrganic, pleasant for the eyesSingle-purpose: booksApple iPadDigitalMulti-purpose: entertainmentMobility & Innovation
- 31. RecommendationsImprove core technology and innovateLeading online retail market share (12%)75% ebooks market shareSecond-hand segmentFragmentedAmazon has high bargain powerRevamp value chainRelationship with publishers & vendors
- 32. Thank You!Take a look at Alexander von Kindle
- 33. ReferencesCitations in Ho P, Lin J, Pham A, Tran T, 2010, 'Amazon.com, the Electronic Commerce and Online Retail Leader, Analysis of Agility', School of Accounting, Australian School of Business, University of New South Wales, 2010E-Books reader review, 2010, ‘Kindle is lightweight‘, accessed 14/10/2010, from <http://ebookreadersreviewed.com/wp-content/uploads/2009/10/Amazon-Kindle-2-Is-Lightweight-And-Easy-To-Use-300x286.jpg>Ieplexus, 2010, 'Wal-mart & Amazon', accessed 10/10/2010, from <http://www.ieplexus.com/wp-content/uploads/2009/11/apg_walmart_amazon_091124_mn.jpg>Illustration, 2010, 'Books', accessed 14/10/2010, from <http://s3.images.com/huge.7.37389.JPG>Peters K, 2010, 'Kindle and iPad Displays: Up close and personal', BIT-101, accessed 10/10/2010, from <http://www.bit-101.com/blog/?p=2722>Photoready, 2010, 'Books sculpture', accessed 10/10/2010, from <http://www.photoready.co.uk/scenes/images/book-sculpture.jpg>
Editor's Notes
- #5: Add Logo
- #6: Add images: books, AMZN, list of acquisitions, list of international office
- #7: Group into 4 groups
- #9: Picture Long TailPicture : physical bookstore -> amazon.com
- #12: Photo: I like Amazon
- #13: Point to explanation : anytime, everywhere, human resources
- #14: Photo: PC is dead. Mobile
- #15: Cost of books. KindleTitle: cost savings