Christian Publishing Web Age
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The presentation by Erwin Huang discusses the evolving landscape of the publishing industry and the challenges faced by publishers in a changing knowledge society. It includes case studies highlighting different publishing strategies, the importance of added value in the value chain, and the need for new distribution mechanisms while emphasizing personalization and community engagement. The document also suggests rethinking values, licenses, and business models to adapt to shifting consumer behaviors and demographic profiles.
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Christian Publishing Web Age
- 1. A presentation by erwin huang, [email_address] 0608
- 2. Agenda A Changing World A Framework of Values 5 x Case Studies Issues and Topics To Do..
- 3. A little bit more on erwin IT expertise Publishing industry Christian IT solutions Other works: Communications Mobile apps Current Job: Luxury Retail in China
- 4. Brainstorm w you Brainstorm the future of the Publishing world Observe Rethink To do
- 5. A Changing World Customer changing Knowledge Society Middle Class Power People read less, they watch TV, they go online People don’t buy books Everything free.. They just copy what they want Hard to get scale Where is my clients? Hard to get scope What do they want? Country Specific: Have vs not have Single child strategy
- 6. Case Studies UBS bible Publishing O’Rielly’s Safari Bookstore A HK Education project iTune Music store Buy a Camera
- 7. A Framework of Values What do publishers do? What value do they provide in the value chain? A way of thinking
- 8. Where is our Added Value? Editorial and Writing Layout Print and paper Packaging and Marketing Distribution and inventory
- 9. Case 1: UBS bible Publishing How many bible can you create? There is only ONE bible.. Depends on your user (target segment) Translation Youth Sister’s version Office Lady (size) Bed side version Brothers Leaders Journal Discipleship Topical… Editorial and Writing Layout Print and paper Packaging and Marketing Distribution and inventory
- 10. Case 2: O’Rielly’s Safari Bookstore
- 11. O’REILLY My Safari, the Product
- 12. Reading on My Safari
- 13. Safari, other products.. Editorial and Writing Layout Print and paper Packaging and Marketing Distribution and inventory
- 14. Case 3: A HK Education project Hk educational publishers The mythical 25 kg backpack The Solution Lesson Personalized Education Educator as publisher Publisher's new role as Resource Provider
- 15. The HK Education project Licensing Video content from Cable TV, CNN Map content Payment Model Physical Distribution + Virtual Distribution Print on demand IPR there is no reason for illegal copying.. everything is accounted for Government Support simple and fair Editorial and Writing Layout Print and paper Packaging and Marketing Distribution and inventory
- 16. Case 4: iTune Music store My library, my iphone/ipod
- 17. My Store Editorial and Writing Layout Print and paper Packaging and Marketing Distribution and inventory
- 18. What is the Long Tail? The 20:80 rule Wealth 80% wealth own by 20% people 20% people paying 80% tax 6-sigma 80% problem caused by 20% causes Sales and Marketing 20% salesmen doing 80% sales 80% of your marketing effect comes from 20% audience 20% products delivers 80% of total sales, e.g. CD, Retail..
- 19. The long tail.. Where credits due: Proposed by Chris Anderson, editor @Wired Credited as a major milestone for the start of the Web2.0 movement Originally focused on products and services Today will cover direct marketing, new services, one on one marketing
- 20. The end of the music industry… as we know it.. Think per track, not per CD
- 21. Creating products for the long tail Delivering Product/Service to the customer At the right time At the right place At the right Price vs Value Simply, easy user experience
- 22. Case 5: Buy a Camera Commodity Hard to differentiate Price, spec transparent, features similar The Buying Experience Most people will check on the web, “reviews” before buying Likely bought at a shop (Physical + Virtual exp)
- 23. Location, Location, Location About buying a new digital camera.. Vs Somewhere in the Pacific Ocean.. ?? Mongkok, Chung Yuen, one of highest rent per sq ft in the world
- 24. Whale Shark experience.. Olympus Diving Camera Ad.. Value: Pack+Mkting Distribution
- 25. Issues and Topics Collective buying and bargaining New Distribution Mechanism IPR issue Personalization and Community effect Viral Marketing Print on Demand Publishing as licensing CRM, Customer life cycle ARPU model vs Write, Edit, Layout, Print, Distribute, Pray. Business Model study Donations
- 26. Rethink Values Rethink License with Writer Revisit the Market Structure Rethink the Value Proposition Reinvent the Distribution Network Rethink the Product/Service
- 27. Donations Easily accountable Clear deliverables Tractable Accountability E.g the purpose driven project for senior
- 28. Vision and Thinking Exercise Publishing for a Country of Customer A Developing Country, e.g. China, India Demographic Profile Age Segregation A Platform that serves multiple Projects Segmentations Students Office Ladies Oversea students returning Villager Factory Workers Businessman
- 29. A Platform
- 30. A Open Bible Training Platform for the country Books Reference Bible in every format, translation Dictionary Concordance Commentary Map
- 31. Course Material Teaching Kit Student manual Interactive Material Multimedia material Web-base homework platform
- 32. Discipleship tools Material Network community tools Cell Group and Fellowship Material Personal Growth Stuff Leadership material Calendar Blogging and Journaling tool Praying Group tool..
- 33. Projects on the platform Sample Project: the Elite Students Target top 10 schools in the country Student leaders with leadership and Christian values Joining students from 3 countries Develop Specific coursework Out of class experience Ref and content support
- 34. Summary: Rethink!! Rethink Values Rethink License with Writer Revisit the Market Structure Rethink the Value Proposition Reinvent the Distribution Network Rethink the Product/Service
- 35. Where is our Added Value? Editorial and Writing Layout Print and paper Packaging and Marketing Distribution and inventory
- 36. Discussions