nextPub, A Specification of IDEAlliance
- 1. Getting into the weeds . . . . ..
- 2. The Future of Publishing • In many ways, the iPad has made the vision for the future of publishing very real
- 3. Just the Beginning . . .
- 4. So What’s the Solution? • New digital delivery devices for magazines • New layouts and functionality • Our current workflows are not sustainable with multiple outputs requiring many cycles of design and editing per platform • How can we move toward? – an XML driven content creation process – Programmatic /dynamic display driven by emerging technologies
- 6. Standards for Scalability! • We cannot afford the level of effort to create the iPad edition for each new tablet that comes to market • So establishing standards for the future is critical
- 7. Introducing nextPub™ • nextPub™ is a new family of IDEAlliance specifications designed to simplify the production of multi-channel content • nextPub™ is defining best practices and recommendations that publishers can use to deliver magazines and other rich content across platforms and devices efficiently
- 8. Those Involved • Condè Nast • Hearst Magazines • Meredith Corporation • Reader’s Digest • Rodale • Rogers • Time, Inc. • Wolters Kluwer • U.S. News & World Report
- 9. Principle #1: Build on Today’s Standards
- 10. Why Build on Standards? • Pool the experience of many companies and reflect best practices • Wide, ongoing industry oversight identifies weaknesses and anticipate trends • Off-the-shelf tools and technologies are built on standards
- 11. Principle #2: Build on PRISM XML • The IDEAlliance PRISM Specification was launched in 1999 when XML had just become a W3C Recommendation • Even then we could imagine the future that the iPad has made a reality • Most Publishers have already invested in PRISM XML
- 12. Principle #3: Employ Emerging Technologies
- 13. Principle #4: Seek Broad Industry Collaboration
- 14. ePub: Print Books to Digital ePub defines the delivery packaging and format for books on eReaders
- 15. PRISM: Print Magazines to Digital XML PRISM XML is used to deliver magazine content to aggregator channels
- 16. nextPub™ ties it all together XML Employing W3C standards, nextPub takes PRISM and ePub to the next level, making the best of both
- 17. nextPub™ Defines • XML source content, based on PRISM, and capable of driving publishing on any platform – Robust data about each article • Content management • Usage Rights • Search • Aggregate / Monetize – Rich article content coding • Not just headings and paragraphs • Title, teasers, deck, sidebars, captions, credits and more!
- 18. nextPub™ will Recommend: • Standards for encoding layout and formatting of content, rich media and ads – HTML5 – Java Script – CSS3 – RDFa – ePub3 • Packaging for delivery of all components of a magazine to digital publishing platforms • Transformations from PRISM XML to nextPub for delivery
- 19. What Expertise Do We Need? • eMedia Technologies including XML, PRISM, DAM and nextPub • Emerging Technologies including HTML5, CSS3, RDFa • Understanding techniques, tools and services to transform and deliver PRISM XML for display on digital devices
- 20. Moving Forward • We are in the “early” days – Experimentation – Emerging standards • Participate with the nextPub community to: – Track emerging technologies and tools that support them – Train publishing technology staff – Develop new workflows based on an XML-driven content creation process – Develop best practices that efficiently drive programmatic /dynamic displays
- 21. To Participate • Dianne Kennedy • dkennedy@idealliance.org • 630-941-8197