Making the Business Case for Drupal: WEEI 93.7 FM and AM 680 WRKO Case Study
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This document provides a case study of how radio stations WEEI 93.7 FM and AM 680 WRKO in Boston transitioned to using Drupal for their websites. They wanted to transform from standard radio websites into original content publishers that could compete nationally. They chose Drupal because it had no licensing fees, allowed outsourcing design while being built by one developer, and fit their open source and media publishing goals. Using Drupal helped their sites and mobile sites grow substantially in traffic. It also positions them for future success through Drupal's scalability, integration with partners, and the stability of ongoing support from Acquia and the Drupal community.
Making the Business Case for Drupal: WEEI 93.7 FM and AM 680 WRKO Case Study
- 1. Making the Business Case for Drupal: WEEI 93.7 FM and AM 680 WRKO Case Study Presented by: Carlson Mozdiez Drupal Business Summit – Boston November 15, 2012
- 2. A little about us • Entercom Communications • Over 100 radio stations in 23 markets • Named by Information Week as one of the Top 500 Technology Innovators in U.S. • Boston cluster consists of WEEI, WRKO and WAAF • WEEI 93.7 FM / WEEI.com • Home of the Red Sox, Celtics & Patriots Monday & Friday • AM 680 WRKO / WRKO.com • Home of Howie Carr and Rush Limbaugh
- 3. What’s on tap I. Who we were, who we wanted to be, and who we are today II. Why we chose Drupal for our business III. How is Drupal setting us up for future success IV. Q&A
- 4. Who we were The Old WEEI.com
- 5. Who we were and who we wanted to be 2008 •Standard radio web site • Vendor template • Stream • Program Schedule • Enter a contest • Audio on demand • Basic syndicated sports news Our Goals • Change the game • Become an original content publisher • Establish 3rd party content and distribution relationships • Compete not only on a regional level, but a national level • Create a new revenue stream
- 6. What we did • CMS vetting process • RFP for a site design • Hired a staff • Developer • Designer • Site Editor • Hosting partner
- 7. Who we are today WEEI.com
- 8. Our site growth From 260K uniques and 2.2M page views to 1.4M uniques and 8M page views
- 9. Our mobile site growth
- 10. Who we’ve become • Staff of world class journalists • Comprehensive distribution • Mobile • Stand alone multi-million dollar business • 2011 RadioInk Web Site of the Year • 2011 RadioInk finalist for Best Brand Extension Through Streaming • 2012 Marconi for national Sports Station of the Year • 2012 RAIN Internet Radio Awards Finalist for Best Overall Digital Strategy • Finalists were ESPN Audio, iHeartRadio, Spotify, and Sports radio WEEI/Boston
- 11. Why we chose Drupal for our business
- 12. Why we chose Drupal for our business •Cost • No licensing fees •Implementation • Outsourced design • Executed build with one Drupal developer •Open Source vs. Off the shelf CMS vs. Proprietary • How open source fit our business and content goals • Type of media publishing we wanted to do •Talent acquisition
- 13. Why we chose Drupal for our business •Staying on top of the latest trends and technology • Large Community • Continuously working to improve the platform and provide solutions • Forums • Drupal Groups •Potential for scalability •Our user profiles • We have a wide variety of users (writers, promotions people, managers, etc) • Ease of training on our Drupal CMS admin •Stability and efficiency • Create hierarchical structures of content, helping to organize things so that users are able to find them presented logically
- 14. Why we chose Drupal for our business •SEO • Page titles and meta tags • Advanced URL control • http://www.weei.com/sports/boston/football/patriots/kirk- minihane/2012/11/15/brandon-spikes-really-punk •Custom content types and views • Blogs, columns, forums, tutorials, podcasts • Create as many as we would like and display however we like • No programming knowledge required •Revision control • New version of page every time you are done editing • Allows you to revert to old posts •Taxonomy • Organize and tag content
- 15. How is Drupal setting us up for future success • Relationship between Drupal and Acquia • Stability of the platform backed by a company in it for the long haul • Potential for scalability • Template that can be applied across other Entercom markets/stations if/when we are ready • Efficiency of developing and deploying across multiple sites • API implementation • Key partners like RAMP (audio), Brightcove (video) and Triton (database)
- 16. How is Drupal setting us up for future success • Entercom Boston Project Management Platform • Tried several others • Open Atrium is an open source platform designed specifically to make great teams communicate better. • An intranet in a box • Completely customizable
- 17. Again…why Drupal? “Personally, I find myself yearning for more than re-skinning the same functionality. I want to solve complex problems with simple solutions. When I do build sites, I want a CMS that meshes with my philosophy. For me, that means Drupal.” - Nathan Smith, Drupal developer