Setting the Record Straight: Drupal as an Enterprise Web Content Management System
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Drupal is an open source content management system (CMS) that competes with proprietary CMS platforms like Adobe Experience Manager and Sitecore. It is commonly seen as just for simple sites, but large enterprises like GE and NBC use Drupal for their most complex, global digital experiences. Drupal 8 includes new features like responsive design, mobile previews, and multilingual support out of the box. While some see open source as less secure or difficult to implement, Drupal powers many of the world's largest sites and its large community of developers provides extensive support options.
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“Continuous and broad peer review,
enabled by publicly available source code,
supports [our] software reliability and
security efforts”
- David M. Wennergren, Department of Defense CIO
“Clarifying Guidance Regarding Open Source Software”](https://image.slidesharecdn.com/drupalasenterprisewebcms4-140519204517-phpapp01/85/Setting-the-Record-Straight-Drupal-as-an-Enterprise-Web-Content-Management-System-25-320.jpg)
Setting the Record Straight: Drupal as an Enterprise Web Content Management System
- 1. 1 Setting the Record Straight:! Drupal as an Enterprise Web Content Management System!
- 2. 2 • Founded Drupal • Co-‐founded Acquia • Co-‐founded Mollom • Co-‐founded Drupal Associa7on • Holds a PhD in CS • Likes photography, chocolate • @dries
- 3. 3 Agenda! • What is Drupal? And Which Vendors Does Drupal Compete Against? • Common Myths about Drupal in the Enterprise • What’s New in Drupal 8? • Questions
- 5. 5 Group Collaboration User Generated Content Activity Streams Drupal is a Unified, Open Source Platform for ! Content, Community, and Commerce Easy and Fun Content Authoring Pre-Built Integrations Presentation Layer Globalization and Localization Multi-channel Delivery Optimize online shopping across channels and devices Integrations with 3rd Party Commerce PlatformsProduct CatalogsShopping Carts, Orders, and Payment Processing
- 6. 6 Who does Drupal Compete With?
- 7. 7 Primary Competitors! • Web Content Management – Adobe Experience Manager – Sitecore – Legacy WCM vendors including SDL Tridion, HP/Autonomy TeamSite, and Oracle • Social Business Software – Jive – Lithium
- 8. 8 What do the Analysts Say? Forrester Wave Web Content Management Forrester Wave Social Depth PlaForms Gartner Magic Quadrant Web Content Management Analysts take a laggard view at markets, but! Drupal is quickly gaining mindshare!
- 9. 9 So, What are the Common Misconceptions about Drupal?" " And How Do Proprietary Vendors Compete?
- 10. 10 Fear. Uncertainty. And Doubt. (FUD)!
- 11. 11
- 12. 12 Top 5 Myths About Drupal 1. Drupal is just for blogs and simple sites 2. Drupal isn’t secure 3. Drupal won’t scale to handle the world’s largest sites 4. Drupal requires tribal knowledge 5. Drupal won’t work well with my marketing tools
- 13. 13 Myth #1: Drupal is just for blogs and simple sites, not Global Enterprises
- 14. 14
- 15. 15 GE selected Drupal for more flexibility," better agility, integrate faster on " a centralized platform
- 16. 16 DRUPAL. EVERYWHERE. NBC standardized on Drupal across entertainment, news, and sports sites
- 17. 17 300 completely custom artist experiences on Drupal
- 18. Over 50% of the Top Media and Entertainment Companies" Over 130 Nations" 7 of 8 Top Universities" Drupal Dominates the Enterprise"
- 19. 9 of 12 Top Technology Companies" 33% of Largest Life Sciences Companies" 50% of Top 15 Financial Services Companies" Others" Drupal Dominates the Enterprise"
- 20. 20 Growth of Drupal! Quantcast Top 100,000 Sites (from BuiltWith.com)! 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12 Q3 12 Q4 12 Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Drupal Adobe Sitecore
- 21. 21 Myth #2: Drupal isn’t secure
- 22. 22
- 23. SECURE Drupal runs sites for over 130 nations.
- 24. 24 “One interviewee from a global pharmaceutical organization believed that his open source WCM solutions were more secure than proprietary ones … Many also feel that the open code base is a particular advantage, as it allows organizations to explore potential security vulnerabilities.”- Forrester Research
- 25. 25 “Continuous and broad peer review, enabled by publicly available source code, supports [our] software reliability and security efforts” - David M. Wennergren, Department of Defense CIO “Clarifying Guidance Regarding Open Source Software”
- 26. 26 Myth #3: Open Source won’t scale " to handle the world’s largest sites
- 27. 27
- 28. 28 Open Source Powers the Enterprise at Massive Scale! Digital Experiences Drupal Big Data Hadoop Database NoSQL Operating System Linux
- 29. 29 460M Hits to grammy.com" on night of award show
- 30. 30 30K Concurrent visitors per second during Hurricane Sandy with 100% uptime, serving 5.1M customers in metro NYC
- 31. 31 SCALE Weather Channel, a Top-25 Alexa ranked site, is replacing legacy Percussion product with Drupal
- 32. 32 Myth #4: Open Source requires " tribal knowledge
- 33. 33
- 34. 34 This is the Drupal Community
- 35. 35 Market Presence 1,500,000+ sites Global Adoption 196 countries Extensive Capabilities 23,000+ modules Broad Community 1,000,000+ members Active Development 28,000+ developers Drupal is the Largest ! Open Source Platform in the World! 2X the size of Linux developer community
- 36. 36 Drupal Proprietary Web CMS Products 0 10000 20000 30000 28,000 100 Size of Development Team
- 37. 37 “As one Forrester Customer told us, We had some concerns about support with open source, but we felt like a commercial company like Acquia could make up for that and give us the support we need.” - Forrester Research
- 38. 38 Myth #5: Drupal is More Expensive
- 39. 39
- 40. 40
- 41. 41
- 42. 42 Example 3 Year Total Cost:! Drupal vs. Proprietary Web CMS Proprietary CMS e.g. Sitecore or Adobe Year 1 Year 2 Year 3 Total License $200,000 $0 $0 Implementation Services $200,000 $20,000 $20,000 Maintenance $40,000 $40,000 $40,000 Hosting $40,000 $40,000 $40,000 Total $480,000 $100,000 $100,000 $680,000 Drupal Year 1 Year 2 Year 3 Total Drupal $0 $0 $0 Implementation Services $150,000 $15,000 $15,000 Acquia Cloud $60,000 $60,000 $60,000 Total $210,000 $75,000 $75,000 $360,000
- 43. Projected 5 year savings by migrating 55 websites from legacy OpenText Vignette to Drupal $4.7M
- 44. 44 Bonus! Extra Myths 1. Drupal Doesn’t Have a Roadmap 2. Drupal Doesn’t Have an Upgrade Path
- 45. 45 So, enough with the FUD. " " Let’s talk about the next version of Drupal, Drupal 8
- 46. 46 1. Integrated WYSIWYG Editor • “Make content editing as easy as Microsoft Word” 2. In-place editing New in Drupal 8! Re-imagined Content Authoring Experience
- 47. 47 1. Everything in Drupal 8 is Responsive • Themes, Images, Tables, Breakpoints, etc. • Toolbar 2. New Mobile Preview 3. Optimized for Speed! New in Drupal 8" Mobile Everywhere
- 48. 48 1. Automatically downloads interface translations - Over 100 languages supported 2. Built-in Support for multilingual sites 3. Show + Hide Content By Language 4. Over 500+ additional fixes +features New in Drupal 8" Multilingual and Globalization Support
- 49. 49 Modern RESTful APIs Enable Better Integrations With the Tools You Already Use New in Drupal 8" Better Integration Support
- 50. 50 Lastly, A Little Bit About Acquia
- 51. 51 Acquia: the Digital Business Company • Example customers include Twitter, Mercedes-Benz, Warner Music, Stanford University, Cisco, Puma • Empowering companies to deliver great digital experiences that integrate content, community and commerce • More than 440 employees, 4,000 customers; Deloitte Fast 500 fastest-growing private company Key Verticals • Financial Services • Healthcare • Higher Education • High Technology • Life Sciences • Media & Entertainment • Non-profit / NGOs • Public Sector
- 52. 52 Acquia, The Digital Business Company! Continuous Delivery Cloud Platform Digital Engagement Services
- 53. 53 Ok, Let’s Wrap This Up
- 54. 54
- 55. 55 1996-2003 WCMS Web Content Management Systems CLOUDS + SUITES REPLACED BY OPEN SOURCE? By 2010 Open Source destroyed proprietary WCMS Market 2014 Marketing Cloud 201X Drupal Changed the Industry!
- 56. 56 Proprietary companies are building closed systems, ACCESSIBLE TO ONLY A FEW.
- 57. 57 Drupal brings these capabilities to the masses.
- 58. 58 Resources! • Georgia.gov case study – https://www.acquia.com/resources/case-study/ georgiagov • Pfizer – Building a Global Digital Platform on Drupal – https://www.youtube.com/watch?v=oCMOTh-CtzE • Try Drupal on Acquia Cloud Free – https://acquia.com/free