May Partner Bootcamp
0 likes343 views
The document outlines the agenda and key highlights from a partner bootcamp held on May 18, 2021, including presentations on Acquia Cloud Next, new pricing for Acquia DXP, and strategies for migrating from Drupal 7 to Drupal 9. It emphasizes the advancements in Acquia's cloud infrastructure, such as enhanced scalability, security, and a composable architecture designed to improve e-commerce experiences. Additionally, it details new DXP offerings and their competencies, aimed at driving business growth through agile and personalized digital experiences.
May Partner Bootcamp
- 2. TODAY’S AGENDA 5 min Welcome and Intro, Garry Levitt, Channel Director, EMEA 15 min Acquia Cloud Next, Maggie Schroeder 5 min New Acquia DXP Pricing, Alex Dal Canto 20 min Composable Commerce and Acquia DX Alliance, Alex Dal Canto 5 min LIVE Q&A 5 min QUIZ: stay till the end to win a Prize ($50 Amazon Voucher)
- 3. ACQUIA CLOUD NEXT Maggie Schroeder Principal Product Marketing Manager
- 4. – Faster dynamic scaling than any other open cloud platform to guarantee performance under load – Self-healing architecture to maximize uptime and resiliency – Comprehensive security systems to eliminate risk ACQUIA CLOUD NEXT The Industry’s First Kubernetes-Native, Enterprise Grade Drupal Hosting Platform Optimized for Drupal
- 5. FILE SYSTEM (A) / DATABASE (P) GLUSTER FS + PERCONA MYSQL EC2 - AZ1 EC2 - AZ2 EC2 - AZ1 EC2 - AZ2 COMPARATIVE ARCHITECTURE FILE SYSTEM (A) / DATABASE (A) GLUSTER FS + PERCONA MYSQL CLASSIC CLOUD BALANCERS WEBSITE TRAFFIC RESILIENT EDGE LAYER DATABASE LAYER (HA) AWS Aurora Provisioned (Multi-tenant by Default) FILE SYSTEM LAYER (HA) AWS EFS (Multi-tenant by Default) WEB LAYER AMAZON EKS Pods for: Apache / PHP, Memcache, Cron, & SSH EC2 - AZ1 EC2 - AZ2 EC2 - AZ1 EC2 - AZ2 KUBERNETES CLUSTER (Multi-tenant by Default) ACQUIA CLASSIC WEB LAYER WEB CLUSTER (Single Tenant) Apache, PHP, Memcache, Cron, SSH FS/DB SYNC
- 6. ELEVATOR PITCH & CUSTOMER FOLLOW-UP QUESTIONS “Acquia Cloud Next is our next major update to the Acquia Cloud Platform. It includes a number of new technologies that auto-scale faster, are more resilient, and are even more secure than the current version of Acquia Cloud.” Is this a new product? No. It is just an upgrade to our customers’ existing infrastructure. Is there an additional cost? No. Neither the upgrade nor the new infrastructure cost extra.
- 7. CLOUD CLASSIC INFRASTRUCTURE VS. ACQUIA CLOUD NEXT TECHNOLOGIES When referring to the previous version of Acquia Cloud (the one with all those pesky dedicated servers just lying around), use the phrase “Cloud Classic infrastructure.” When referring to the new version of Acquia Cloud, use the phrases “Acquia Cloud Next infrastructure” or “Acquia Cloud Next technologies.”
- 8. WHY D7 TO D9 MIGRATION?
- 9. TODAY, MOST DRUPAL USERS ARE STILL ON DRUPAL 7... ~61%
- 10. ©2018 Acquia Inc. — Confidential and Proprietary ACQUIA MIGRATE: ACCELERATE Migrate Drupal 7 applications to Drupal 9 up to 80% faster on Acquia Cloud CUSTOMER BENEFITS ﹣ Advanced Migration UI on top of Drupal's powerful Migrate API. ﹣ Lowers the barrier of entry for performing content migrations ﹣ Acquia-provided migration workspace ﹣ Acquia best practice knowledge baked in
- 11. UPCOMING PARTNER BOOTCAMP JUNE 24th, 10:00 EST/15:00 BST/16:00 CET – D7/8 to D9 Migration – Competitive Analysis – D9 Migration Sales Wins REGISTER HERE!
- 12. NEW ACQUIA DXP PRICING & PACKAGING Alex Dal Canto Dir. Product Marketing
- 13. COMMON LICENSE METRIC - PROFILES (MC) & VIEWS (DC) UPDATED PACKAGES: 3 STEPS CORE CORE + ENTERPRISE STEP 1 Capabilities needed STEP 2 Profiles & Views needed ACTIVATE SIMPLE PRESCRIPTIVE AGILE STEP 3 Add-ons
- 14. DC CORE Content rich, Informative Application IT Experience: ● ACMS ● Cloud Platform - Plus ● Cloud IDE for Developers Marketer Experience: ● ACMS includes Site Studio Support: ● 24X7X365 with 99.97% SLA ● Remote Administration ● (Plus support tier) DC CORE + Revenue Generating CORE package with addition of: IT Experience: ● ACMS ● Gold Security Marketer Experience: ● ACMS includes Site Studio ● Personalization Support: ● 24X7X365 with 99.98% SLA ● Team TAM ● (Premium support tier) DC ENTERPRISE Multi-site: Scale and Revenue Generating CORE+ package with addition of: IT Experience: ● Site Factory Marketer Experience: ● Site Factory Support: ● 24X7X365 with 99.99% SLA ● Named TAM ● (Elite support tier) DRUPAL CLOUD: ENTITLEMENTS BUILT TO GROW WITH CUSTOMERS DC ACTIVATE Basic, Informative Application IT Experience: ● Cloud Platform - Standard ● Cloud IDE and CDE for Developers ● Platform security Marketer Experience: ● Site Studio Support: ● 24X7X365 with 99.95% SLA ● (Standard support tier) Notes: Inherits previous hosting packages - standard, plus, premium and elite. The packages are flexible to swap out support tiers for higher packages or to include add ons. MIDMARKET ENTERPRISE
- 15. MC CORE MC CORE + Intelligent omnichannel personalization & orchestration. MC ENTERPRISE Distributed content, intelligence & experience operations at scale. Data foundation unifying profiles, segmentation & analytics. MC ACTIVATE Quick-start engagement. MARKETING CLOUD CONSULTANT ONBOARDING SERVICES COHORT ANALYSIS + INTERACTIVE QUERIES ACQUIA CDP PROFILES & ANALYTICS MARKETING CLOUD: CRUSHING MID-MARKET AND BUILDING ON AGILE CDP FOUNDATION
- 16. DIGITAL MATURITY MODEL AND DXP VERTICAL SOLUTIONS CUSTOMERS (profiles) EXPERIENCES (views) Laggards Mainstream Innovators Early Adopters Laggards Early Adopters Mainstream Innovators Activate DX Core DX Core+ DX Enterprise MC Core DC Core DC Core + DC Enterprise MC Core + MC Enterprise
- 17. ACQUIA DIGITAL COMMERCE Alex Dal Canto Dir. Product Marketing
- 18. THE WORLD'S ONLY OPEN DXP TECHNOLOGY PARTNER PROGRAM An open & extensible ecosystem of business-ready solutions composed with our best-of breed technology partners, quickly and jointly delivered by our expert channel partners.
- 19. NEW APPROACHES LEAD THE CHARGE MQ TREND: EXAMPLE VENDORS: ERP PIM SHOP CMS CRM OMS CDP SHOP PIM CRM CMS OMS ... ERP ERP PIM CRM CMS OMS ... SHOP CHANNELS DEVICES CONTENT ... FIRST GEN ERP-Focused eCommerce = additional sales channels SECOND GEN Features in Shop eCommerce = new business model NEXT GEN Composable Ecosystem Digital Commerce = part of an ecosystem
- 20. MONOLITH = COMMODITY COMPOSABLE = EXPERIENCE ‒ IT-controlled ‒ Expose data/functionality to customer ‒ Commodity = no margins ‒ Difficult to differentiate ‒ Marketing-controlled ‒ Build an emotionally engaging experience ‒ Experience = high margins ‒ Only possible with best-of-breed COMPOSABLE COMMERCE LEADS THE WAY FORWARD FIRST GEN ERP-Focused eCommerce = additional sales channels SECOND GEN Features in Shop eCommerce = new business model NEXT GEN Composable Ecosystem Digital Commerce = part of an ecosystem
- 21. ACQUIA IS THE ONLY DXP TO DELIVER COMPOSABLE COMMERCE ‒“A DXP must be pluggable and extensible, and should easily integrate with adjacent technologies, such as digital commerce and CRM.” ‒“A DXP can mean faster time to market and lower deployment costs, as well as higher levels of customer engagement and satisfaction.” ‒All digital commerce-focused businesses “Draw up a roadmap to adopt a DXP during the next 12 to 36 months time expectations Gartner Commerce Hype Cycle, Aug 2020 DRIVE MAXIMUM IMPACT WITH A COMPOSABLE DXP
- 22. E-commerce Systems Acquia Personalization Analytics POS & Inventory Systems BI Systems REDEFINE YOUR DATA STRATEGY WITH THE POWER OF FIRST-PARTY DATA ESP CRM
- 23. AGILE CDP Powering Insight and Engagement Across Your Business INTEGRATE UNIFY ANALYZE ENGAGE OPTIMIZE INTELLIGENCE OPTIMIZING EXECUTION ACROSS THE BUSINESS – Digital Marketers – CRM Leaders – Analytics Leaders – IT Leaders – Data Scientists – Local Managers
- 24. 333% Return on ad spend INTEGRATE ONLINE & OFFLINE BEHAVIOR TO STAND OUT & SUCCEED Unify data across online and offline channels to gain the flexibility & agility to pivot quickly and differentiate by unifying physical & digital experiences. 63% Website traffic from personalized email campaigns 15.5% Open rate with an 11.8% click-through rate
- 25. 10% Customer acquisition costs LEVERAGE PREDICTIVE ANALYTICS & MACHINE LEARNING AT SCALE Intuitively identify who your customers are, how & when are they looking to buy, and what is the optimal way to engage them delivering the right offer, at the right moment, through the right channel. 125% Conversion rate 41% Click-through rate 9% Revenue per email
- 26. Accelerate the path to purchase, drive product discovery & conversions Curate engaging experiences for every individual Leverage ML to experiment, analyze & improve your approach TAKE CONTROL OF MERCHANDISING AT SCALE
- 27. A COMPOSABLE ENTERPRISE PLATFORM “69% of corporate directors want to accelerate enterprise digital strategies and implementations to help deal with the ongoing disruption. For some enterprises that means that their digital strategies became real for the first time, and for others that means rapidly scaling digital investments.” “The world today demands something different from us. Composing - flexible, fluid, continuous, even improvisational — is how we will move forward.” “That is why composable business is more important than ever.” USABILITY COMPLEXITY COMPOSABILITY RIGIDITY Hybrid (Headless + SaaS) Digital-first Headless Content, Commerce & Services Monolithic Apps & Platforms ACQUIA OPEN DXP
- 28. FROM A DEVELOPER FOCUSED STRATEGY Codebase 1, 2, 3, 4, 5, 6, 7, 8, 9… N Developer environment(s) Dev Stage / test Prod Javascript developer Backend developer Weak business user tools Component builder Unique site developer Designer Experience Focus Development Focus Media manager Content creator Site manager Personas Legacy Platform Architecture Publish environment(s) Authoring environment CDN Authoring environment(s) Primary Codebase DevOps processes Slow, developer heavy process Complex site management Inefficient workflows IT is bottleneck for TTM IT innovation limited Content approver DAM
- 29. TO EXPERIENCE-LED Component based assembly Customized design Personas Shared Codebase Dev Stage / test Prod Component builder Content assembler Backend developer Global content delivery JS developer Shared and site specific components Shared Component Library Site Management Business unit flexibility Repeatability & Reuse Experience Focus Development Focus Designer Site builder Content approval Digital experience at scale Performance & availability Governance & security Ideal Platform Architecture Site manager DAM Content Hub Media manager CODE MANAG E BUILD CREATE
- 30. ©2018 Acquia Inc. — Confidential and Proprietary THE COMPOSABLE & OPEN DIGITAL EXPERIENCE PLATFORM Acceleration Content Search & Merch Presentation Multi-Experience Commerce Orchestration Customer Personalisation Analytics Scale Marketing Cloud Drupal Cloud
- 31. – Headless Platform – Flexibility to add complementary tech – Faster implementations – Expanded services: personalization, mobile, search, page templates – AGILE sprints for continuous improvement – True to the SINGER heritage 2021 & Beyond: A Strong foundation for growth ACQUIA NAMED A LEADER IN THE 2021 GARTNER MAGIC QUADRANT FOR DXP
- 32. NEXT STEPS: - REGISTER FOR JUNE PARTNER BOOTCAMP: Drupal 7-Drupal 9 Migration - JOIN US FOR OUR ADWEEK WEBINAR: 90 Days to Ecommerce Success - ENGAGE WITH US to create DXP + Commerce solutions. Contact your Partner Manager.
- 33. Q&A