Amdocs campaign flow linkedin case study
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The document discusses a digital marketing campaign run by Z Digital House. It provides details on the campaign's goal of driving conversions through targeted ads on Facebook, LinkedIn and Google Display Network. The campaign targeted customers segmented by data in specific regions like CALA, APAC and EMEA over 4-5 weeks. While it generated some direct leads and average clickthrough rates, the conclusion is that audience targeting and asset creative optimization could be improved for future campaigns.
Amdocs campaign flow linkedin case study
- 2. אני מי
- 3. לקוחות
- 4. About us מנכ"חברת של ובעלים לZ Digital House מעל15הדיגיטלי השיווק בתחום שנים מעל50הבינ בשוק בעיקר הטכנולוגיה בתחום לקוחות"ל מאותפרוייקטיםבשנה
- 5. דאטה באמצעות תוכן משפרים כיצד דאטה שלך הקהל את הכר שלך התוכן את הכר התוכן הגשת התוכן הפצת ניתוח ה או ההצלחה מדידתROI
- 6. About us מנכ"חברת של ובעלים לZ Digital House מעל15הדיגיטלי השיווק בתחום שנים מעל50לקוחות מאותפרוייקטיםבשנה ב מומחיםB2B Marketingוקהליפרימיום
- 7. Goal: Conversion campaign with targeted audience based on customer segmentation data (about 1000 email records) Time line: 4-5 weeks campaign Target: 20 conversions, 1 touch 5 conversions, 2 touches Platforms: Facebook - DATA and segmentation by role - 2,000$ LinkedIn – DATA and segmentation by role and industry / company – 2,000 $ GDN - Remarketing by Analytics – 1,000$ Geo-targeting: CALA - http://lanic.utexas.edu/subject/countries/ APAC - http://apcss.org/about-2/ap-countries/ EMEA - http://istizada.com/list-of-emea-countries/ Background
- 8. Goal: Conversion campaign with targeted audience based on customer segmentation data Time line: 4-5 weeks campaign Platforms: Facebook - DATA and segmentation by role LinkedIn – DATA and segmentation by role and industry / company GDN - Remarketing by Analytics Geo-targeting: CALA - http://lanic.utexas.edu/subject/countries/ APAC - http://apcss.org/about-2/ap-countries/ EMEA - http://istizada.com/list-of-emea-countries/ Background
- 9. CONVERTED? imt-Rem Asset Z loyalty Asset X Demo Asset Y YesNo MarketoDriployality The Flow sketch A imt-Rem No wcw
- 10. CONVERTED? imt-Rem Asset Z loyalty Asset X Demo Asset Y YesNo MarketoDriployality The Flow sketch A imt-Rem No wcw Video Blog ODM
- 11. Amdocs - MFS
- 12. Amdocs - MFS
- 13. • 200 direct leads that part of them grew into business opportunities • An average CTR: 0.8% for sponsored content. Quality high CTR • The campaign was very focused and the main target is to be more accurate and focus on the right creatives and the right audience optimization in parallel. • We understand that the vast creative and the pixeling of a lots of assets gave us the opportunity to improve the campaign with more targeted audience Targeting Benchmarks and Conclusions